Why is Website Maintenance Very Important for Your Business?

Website maintenance should be a priority for any online business, especially for eCommerce websites since their actual sales and marketing are done on the site. Your website is your window to the world, and it is the deciding factor on whether a visitor will turn into a customer.

Website maintenance plays a huge role, and here are the reasons why:

1. Security and Protection

Since we now have an unprecedented number of transactions being made online, cyberattacks and online scams have become more dangerous and creative. eCommerce website maintenance services should offer worry-free packages to their clients.

Security and protection from cyberattack is now more challenging, and it is no longer as simple as installing an antivirus program.

2. Increase Site Speed and Performance

User experience is continuously moving to the forefront of SEO algorithms, and this is even more evident with eCommerce websites. Woocommerce maintenance services are focused on improving the loading speed, since every fraction of a second counts when closing a sale. eCommerce maintenance providers will attest that many items on the cart are stuck due to lags in the checkout process.

3. Preventing Glitches and Breakdowns

When your website is operating smoothly and swiftly, eCommerce website maintenance services will now commit to keeping it that way. Similar to maintaining a car, the wear and tear of high usage could result in engine breakdowns. The analogy is accurate with website maintenance. Being vigilant with performance tests is the best way to prevent glitches and breakdowns.

4. Ensure Full Functionality

For Woocommerce maintenance service, the site is only as good as the plugins. What differentiates the Woocommerce sites is the added dimension of these plugins and extensions–the same features that made WordPress the most popular platform.

Every plugin function must perform as expected, especially in eCommerce. Once the payment gateways are accessed, no error is acceptable.

5. Improve User Experience

Website maintenance will improve user experience. That is simply a fact. With the security, speed, and functionality, your users will remember you. They know that there are many websites that offer the products and they have options. It will all boil down to the site that gave them the least stress, the smoothest transaction. Your website maintenance service provider should ensure that it’s your site.

6. Gaining Trust of Users

When your customer remembers you, it’s either they are impressed with your service, or they will never want to deal with you again. Dependable eCommerce maintenance will reflect on their product, which is the performance of your website. If your eCommerce maintenance is reliable, your website most likely will be the “go-to” site of your customers.

7. Expand Customer Reach

Customer opinions matter, and with social media platforms, sharing and exchanging opinions have never been easier. It is an age-old adage that word of mouth is one of the most effective and least costly marketing tools. Social media functions in the same way, except that the word is being spread to millions of users.

It is easy to expand customer reach when you have satisfied customers spreading the word for you. These are the opinions that fellow shoppers trust, since they all want to get the best deal in the easiest way.

8. Accurate Monitoring

Your Woocommerce maintenance service should provide relevant and accurate metrics in evaluating your site performance. There are lots of numbers to observe, but we need to choose the ones that matter: the numbers that are workable. If a metric lies beyond our control, then it serves as the variable in the equation.

9. Brand Promotion

Your reputation is synonymous with your brand. Customers would like to shorten their description of the websites they use. Is your site the “convenient” alternative or the “glitchy” one. If a website is always down, it reflects on eCommerce maintenance, and it can cause users to pause and consider their other options.

10. Long-Term Cost Savings

When you consider the loss of revenue when customers quit on their transactions, and that a customer has friends and family who might seek his recommendation, the cost of losing a customer is exponential.

It is not an exaggeration to say that eCommerce maintenance is crucial to the survival of your business. If more businesses understood this, they would not think twice on investing in the best eCommerce maintenance services.

Prestashop Vs WooCommerce: The Deciding Factors

Prestashop and Woocommerce are two of the rising eCommerce platforms in the world today. Which is best for your business? Some of the website design agencies weigh in based on 10 determining factors.

1. Pricing

Both Prestashop and Woocommerce are free at the onset. Woocommerce is a WordPress plug-in, and Prestashop is open source. However, there would be other charges once you have set up. Web design agencies in Singapore note that this is how the apps make their money.

On the other hand, Woocommerce has more free plugin features and cheaper themes and extensions. For a web design company in Singapore, Woocommerce is more economical in the long run.

2. Ease of use

Prestashop website owners are customers of Web development agencies in Singapore since it is not easy to install if you do not have coding knowledge. eCommerce maintenance is definitely required since the site would be prone to glitches if it is coded improperly.  Woocommerce maintenance is designed to work similarly with WordPress, and a leading web development company in Singapore considers it easier to use than Prestashop. An eCommerce website designer is more likely required for Prestashop, while a WordPress user can jump on Woocommerce easily.

3. Built-in Features and Plugins

Woocommerce is itself a plug-in, and since it is part of WordPress, it has more free extension features and plug-ins than Prestashop. A web design company in Singapore would always recommend WordPress because of their plug-ins, and Prestashop has minimal options at the start. An eCommerce web designer would ask more initial investment on Prestashop than they would for Woocommerce.

4. SEO

It may sound repetitive but web design agencies in Singapore note that Woocommerce has all of the SEO capabilities of WordPress, a proven SEO frontrunner. Prestashop is formidable with their eCommerce SEO. They have SEO titles, meta descriptions, and personalized URLs.

However, Prestashop does not have the WordPress feature of writing blog posts at the onset, as well as 301 redirects. These are important for eCommerce in Singapore, and you have to pay for the blog module add-on.

5. Security

As both are open-sourced, security protocols for both Prestashop and Woocommerce depend heavily on their user. It is notable that Woocommerce has extensions to enable two-step verification. However, Prestashop has PCI compliance because it is a European product. Website design agencies would give them the slight edge over WooCommerce.

6. Content Management

Related to the SEO aspect, Woocommerce evolved from a platform built for content management. Prestashop is built for eCommerce in Singapore, and their interface looks clean and makes it easy to upload new products.

It’s a tight match, but a web design company in Singapore notes that for exclusively eCommerce operations content, Prestashop has the edge. A web development company notes that for general content, there is a reason why WordPress is the most widely used platform, and this is it.

7. Product Management

Web design agencies in Singapore note that eCommerce sites are online stores, and firstly, they are display platforms for your products. Woocommerce has the ease of their extensions, and Woocommcerce maintenance keeps the functions in tiptop shape.

However, Prestashop is already equipped with supply management, alerts you when a product is running out, and has contacts of all your suppliers in one touch. An eCommerce website designer is impressed by this, more than the generic features of eCommerce.

8. Capacity to Evolve with Growing Demand

It is easier and less expensive to start with Woocommerce, but can it keep up with your growth? The short answer is yes, but you have to add extensions and plug-ins, while Prestashop already has the tools to facilitate your growth. Experts in eCommerce in Singapore would advise that Woocommerce is best for small-scale operations. Woocommerce maintenance can be challenging once your business takes off.

However, if you aspire to penetrate the world stage, eCommerce maintenance professionals recommend Prestashop since they already have European compliance requirements.

9. Configuration Options

In terms of configuration options, Woocommerce has all of the wide WordPress fields. By sheer numbers, Prestashop would not be able to keep up. If this category were that simple, Woocommerce would clinch it, but only because of WordPress support. Woocommerce in itself has limited Themes and Extensions and Woocommerce maintenance may not keep up with rapid growth in volume.

10. Navigation and Search Ease

Speaking of themes and extensions, navigation and search ease are a huge part of the user experience. Both platforms have a user-friendly interface, but the site owner can clutter it with plug-ins. If you are a WordPress user, the familiarity will attract you to a Woocommerce site, but Prestashop has more aesthetic value, if you ask eCommerce website designers and eCommerce maintenance.

It would be a toss-up on this category, because part of the user experience, including navigation and searching, are determined by the website designers.

eCommerce in Singapore relies heavily on eCommerce websites, and with these factors, you can decide which platform to adopt.

How Long Does Website Maintenance Take

Website maintenance is hardly the top priority when you prepare your timeline and budget for your business. The sad part is that many businesses will only realize the importance of website maintenance when there is a breakdown, and you’ll end up with a website under construction. WordPress and ecommerce website maintenance services are industries with high demand, and you need to find the best website maintenance services for your business.

Here are some factors that determine how long and how often you need to engage in website maintenance. Singapore and other countries that have high online activity will have the best website maintenance agency for your business.

1. Size of your website

This is an easy fact of web design in Singapore. The size of your website will impact your website maintenance duration and costs. If you intend to offer full product lines and images for each individual product, the best website maintenance services will need to check on each of them.

You can avail of a WordPress support package that is proportionate to your business operation, or Woocommerce maintenance for eCommerce.

2. Type of website

Another factor is the type of website. There are different types of websites classified according to their purpose. Hobby websites include personal blogs, and it is rather easy to maintain since there are limited interactive features. The site owners may opt for minimal WordPress website maintenance services. A simple brochure website, which only seeks to inform, also needs minimal maintenance.

In contrast, eCommerce websites are highly interactive and dynamic. There are various processes and checkpoints involved. Woocommerce maintenance is often contracted for 24-hour on-call duty, since they need to react quickly when even one of these processes breaks down.

3. Plug-in Functionality

One of the key features of a WordPress website is their plug-ins which perform various functions. These functions are integral to the quality of the user’s experience. A WordPress maintenance agency needs to check on these plug-ins regularly to ensure their functionality.

Aside from WordPress, eCommerce website maintenance services also need regular checks. Competitive industries implement various offers and discounts, and these are initiated by plug-ins.

4. Site Performance

If your site suffers from poor performance, you would need website maintenance to optimize it. There are many factors for the deterioration of site performance, but the best website maintenance services can ensure the smooth flow in your web design. Singapore online shopping sites for example, need to be dynamic and responsive to keep up with discerning visitors. Woocommerce maintenance is also part of the services offered by a WordPress maintenance agency

5. Loading Speed

Every fraction of a second counts since SEO has now included website loading speed as part of their metrics. A website maintenance agency should be mindful of the loading speed even in high traffic, since the visitors may think it’s a website under construction in WordPress. Thus, they may end up exploring other options.

The loading speed offers the first impression of a website and even your business. Customers appreciate a quick response since it makes them feel valued. With bandwidth speed continuously improving, there is little excuse for slow loading speed other than substandard website maintenance.

6. Software Updates

Website maintenance in Singapore prioritizes software updates since the online visitors there expect nothing but the latest. WordPress website maintenance services note that visitors to sites do not hesitate to try out new features, so your website should always be updated.

For eCommerce and WordPress website maintenance services, updates are important for compatibility. Any discrepancy in prices, or any plug-in that glitches since they are not compatible with the latest update gives a poor user experience.

7. Security

Website security used to be the primary function of website maintenance. A website maintenance agency may start out its services as web design in Singapore, but they also need to provide security. This is the basic building block of Website maintenance since any breach will result in a dip in performance metrics, as the site functions are  compromised.

The best website maintenance service places security as top priority, and is up-to-date with any black-ops activities that can compromise their clients’ online operations.