11 Facebook Marketing Tips for Small Businesses on a Budget

Facebook is a platform where more than a billion people hang out. Facebook marketing is focused, basing on the user profile’s likes and interests. Social media marketing in Singapore still thrives on Facebook, but this platform is more visual than Twitter or LinkedIn. Hence, these are some tips to consider.

1.Flash a Killer Cover Photo

As mentioned, Facebook is a visual platform so photos and videos are encouraged. A cover photo can paint a thousand words and provide the introduction on who (or what) type of page you are. The Cover photo dominates the profile, so use it as the hook to keep the people interested. Show a picture that wows the crowd and piques their curiosity.

Another key feature of Facebook–if you gain a fan of your page, your cover photo and subsequent updates will now be part of your fans’ timelines. That’s more free exposure.

2.Smart Content is a Must

Facebook has advertising already so your own Facebook marketing strategy should also include subtle approaches that lead to engagement. Social media marketing agencies recommend well-researched, quality content with an authoritative feel that presents expertise in your field.

Social media marketing in Singapore is saturated, so it is also advised to curate your content with actual experts. Share content that positions your page as a hub for useful, smart content.

3.Be a Facebook Stories – teller

It is sound advice to keep in touch with your audience regularly, even on a daily basis. However, flooding them with ads and promotions may drive them off since so many companies are doing that. One way to keep yourself on your audience’s “top of mind” is through Facebook Stories. Stories is the new expiring content feature that is also streamed through Facebook’s sister app, Instagram. The stories expire in 24 hours, so they will not be part of your main profile page after that time.

Facebook Stories is a way to develop regular interaction with your audience. Since the content expires in 24 hours, this is a good venue for posting time-sensitive content and limited-time promotions.

4.Use a Content Calendar

Another valuable tool to keep track of your posts is a Content Calendar. This is an effective way to ensure that you do not have duplicate posts and that you have properly scheduled gaps so you would not overpost or spam your followers’ feed.

With a content calendar, you can schedule your posts appropriately with apps like Buffer or Sprout Social. But content calendars are just a tool, it is still best to remember your posts so you can react to comments accordingly.

5.Use Social Media for Customer Service

One way to create a win-win situation is to conduct your customer service activities on your social media platform. Facebook management advisers note that customers find this more convenient since they are already on Facebook.

If they give feedback or make inquiries on Facebook or other social media, it increases the engagement rating of that post. This is a win for you since engagement will attract more audiences. You need to take time and effort to be responsive to both queries and complaints since Facebook also keeps track of your responsiveness.

6.Humanize Your Profile by Adding to Your Facebook Stories

As mentioned earlier, Post casual content in stories–human content with subtle hints at your business. Your audience has the option to save it. Social media management experts suggest behind-the-scenes outtakes, lighthearted or funny jokes, and even user-generated content.

Digital marketing agencies like using stories because they can let their hair down. Stories are supposed to have a spontaneous feel, so they don’t need to have high production values. But they should show your human side and connect with the audience sending the message that the profile and the company it represents is run by humans.

7.Focus on a Target audience

A good digital marketing agency should make the most of your time and also maximizing audience interaction. In busy, fast-paced Singapore, the audience appreciates it if you do not waste their time. You can initiate discussions by asking questions and conducting user surveys. Then you can focus your promotional efforts on respondents who stand to benefit most from your product or service.

Social media is interactive, as opposed to TV or radio ads where they air blindly. You can target specific demographics or people who lean towards a certain interest. You maximize your efforts and resources and audiences will appreciate your effort.

8.Bring More Buyers with Facebook’s Product Catalog Ads.

Posting ads is seen as an expensive venture, but Facebook has a feature that has made it very efficient. The Product Catalog Ads provides a rich browsing experience for shoppers, and it results in increased product discovery and engagement. It is also very helpful for retargeting.

The Product Catalog Ads follows a template that can increase sales by up to 300% and allows you to connect to your catalog from other platforms. Return of Ad Spend (ROAS) reached 3000% for some companies.

9.Facebook Pixel Profiles Your Visitors

Social media marketing has really changed the game, as Facebook Pixel maintains profiles of visitors to your advertisements. At the same time, they also target similar profiles of the visitors. This collected data is used to target audiences for your next advertisements, making sure that your products and services are presented to a relevant audience.

Set up your pixel and you can see higher ROAS since you are now focused on a higher quality audience. This is good for smaller businesses who need to maximize returns on their limited budget.

10.Retarget Interested Viewers with Facebook Custom Audiences

The attention span of most internet users is very short. Thus, when viewers sit through more than half the length of the video, it can be assumed that they are interested. Digital marketing agencies are already formulating special offers for Facebook Custom Audiences–a tool which identifies people who have watched over 75% of a video posted on Facebook.

With the Facebook Custom audiences, you can target the audience that is interested in your product, so the possibility of closing a sale is high. You can make very specific offers since you know the audience has the interest and patience to hear you out.

11.Link Retargeting Expands Your Reach

Even when the Facebook retargeting ads are already in place, you should still try link retargeting. With link management tools like Rebrandly, you don’t have to wait for people to visit your website before they can be your target.

With this tool, you can attach a Facebook retargeting pixel to reviews and news in the media that are related to your industry–even if they link to a different website. This way, you can expand your reach in the industry at a faster rate.

8 Totally Do-able Tips To Make On-site SEO work for you – Make sure you get the best SEO result you can in Singapore

Chances are you have heard of SEO experts talking about link building.

Link building is an excellent off-site strategy to achieve top SEO in Singapore and internationally. World at large. Did you know that apart from building off-site links, getting your page on track is also equally important? Backlinks can only do so much for your site if the legwork behind on-site work is not done.

What exactly is on-site SEO? On-site SEO refers to the practice of optimizing your web page to improve your rankings and organic traffic. Optimizing your title, headlines, meta descriptions, and images are just some of them.

It is as much work as it sounds. You can engage SEO experts to help guide you through the arduous process. Here are 8 tips to help you get things rolling.

1. Make sure your website functions well.

Your website is the backbone of all SEO. A commonly overlooked portion of SEO, an outdated and under-optimized really affects your chances of ranking well.

Always make sure that your website functions well. This includes ensuring that your website has a short loading time and that all your buttons and CTA work. Google has a useful link that tells you what you need to optimize on your website.

You may also want to check if you have attached all of your media. All these little things make a huge difference! After all, no user would want to visit a website that does not load properly.

2. Fix your website’s UI/UX

Your web design could make or break your site—so you need to do it properly. Of course, design aesthetic is subjective.

We are not here to tell you should design your website. When doing up a website, it is important to have your audience in mind. Where are they going to click? What do they expect after they scroll past this image? Make your site easy to use and navigate without sacrificing the aesthetic value as well.

A good UI/UX makes users stay on your website longer, a large plus point for your SEO. Besides, longer browsing time equates to increased revenue as well. An SEO expert will definitely be able to pinpoint specific points on your site to improve upon.

3. Make your site mobile friendly

Based on 2019 data, an estimated 48% of people worldwide access the internet primarily through their mobile phones. This works out to more than 4 million users worldwide!

That means you need to make your site mobile-friendly, or else you won’t be able to market to a large audience. Not only does mobile responsiveness make your site more accessible, it makes your brand more trustworthy as well. Google recommends a mobile responsive site as it encourages users to share and link to your content with a single URL.

While getting a responsive design set up is tedious work, it makes life easier for new content in the long run. Responsive design actually makes multi-page content management easy, which helps Google accurately assign indexing properties to your pages.

4. Use static URLs

As its name suggests, a static URL is a URL that does not change. They do not contain URL parameters, unlike dynamic URLs.

This is a static URL: https://www.xyz123.com/what-is-an-apple
This is NOT a static URL: https://www.xyz123.com/what-is-an-apple?threadid=12345&sort=date

The first thing to know is that Google is proficient at reading both static and dynamic URLs, so the difference between the 2 sounds like it could be negligible. However, using static URLs are associated with high click-through rates because users can tell what they are about to click on just by looking at the URLs.

This means more traffic to your site = brownie points for SEO!

5. Update your meta tags

Meta tags provide information on what your page contains. They give search engines as well as your audience an overview of what your page is about when they appear on search engines.

Meta tags are made up of 2 portions: Title and description.

Meta tagging includes only the essence of your page and is used to convey interesting snippets of information to your user. It is also a good area to include the page’s keyword.

So to convince your target audience, write in the active tone and include a Call-To-Action.

6. Find keywords that work for you

Also called search queries, keywords are words or phrases that serve as a bridge between your content and things people are searching for.

Simply put, keywords help people find your site. Thus, you need to be strategic in choosing the keywords required to help your page rank.

The key to successful keyword research is to find what words people commonly use to search for information related to your content. One free and easy way is to make use of Google Keyword Planner to help kickstart your keyword planning. Alternatively, you could engage a top SEO company to do this for you.

7. Place keywords naturally in your content

Now that you have already shortlisted your target keywords, it’s time to use them in your article! This can be quite tricky. This is because you will need to place your keywords naturally, otherwise search engines will penalise your site for keyword stuffing – a blackhat SEO tactic.

There are no hard and fast rules to keyword insertion, a general guideline is to include them in your headline, sub-headline as well as the first paragraph of your articles.

8. Always track and optimize

And for the last tip, always monitor your progress. Determine how doing something would affect your rankings or the traffic your site is getting. By doing this, you would know whether you have targeted the right keywords or if the SEO techniques you have applied recently were effective.

This way, you can adjust and modify aspects of your content that hurt or improve your SEO. AccuRanker, SEMrush, Ahref, and Google Rank Checker are great tracking tools that you might want to check out.

Among the tips above, which one did you find most helpful? Now we understand that these tips may be challenging to implement, so we are here to guide you through. Talk to us via email or simply drop us a call to chat!