Just how important is website design? Your website is your portal to the world, and for millions of people, this is the only way they can get to know you and what you offer. The recent pandemic promoted online shopping to a necessity from just an option.
Web design in Singapore is not just about aesthetics, it is also about an intelligent and functional interface. In a progressive country known as a melting pot of cultures, website development is at the forefront of Singapore’s corporations regardless of scale.
In this scenario, choosing the website design agencies you contract with is a huge decision. Here are some tips to help you find the right one.
1.Their Website is a Showcase
We have already established the importance of the website from a business perspective. If your business is web design, then the importance of your website increases exponentially. Simply put, it is unlikely that they could design a good website for you if they can’t make a good one for their own business.
Check the interface. Is it easy to navigate? Are the choices clear and defined? Does the website load quickly or do some features and images lag? One important factor you should check is how the site performs on mobile devices. More and more people browse, shop, and engage in social media on their phones.
2.Transparency with Reviews, Ratings, And Customer Feedback
Credibility is something that your customers will seek out from you. Your website should be transparent, allowing visible access to real customer feedback, reviews, and ratings. Web design agencies in Singapore know the importance of word of mouth. People trust fellow customers more than endorsers nowadays, so any website development agency worth their salt should be willing to show what customers think of them.
When a website goes live, this does not mean that the work is done–it has only just begun. Once the site goes live, you will not only watch out for glitches but also check on the functionality and responsiveness of the interface.
If you find out that something needs to be adjusted or altered, how will your website design company respond? Singapore customers are not afraid to air feedback, so the initial returns on the website would be very helpful moving forward. You need a company that can support you even after the initial project.
4.Expertise and Portfolio
Aside from their own website, the next best tool to check on the capability of a website design company is their portfolio. Which websites have they designed in the past? Do they have a certain field of expertise? Check on whether they have designed websites for companies in the same line as you. Do they know what traits to highlight? Did they showcase the products/services properly? Does the website bring results?
5.Are they on social media?
More and more netizens are spending more time on social media compared to conventional websites. On social media, they can get real-time reviews and comments from fellow users. Many users believe that social media offers the most honest assessment since people on social media have their guard down.
If a web design company is not active or has a low presence on social media, it is a legitimate question to ask for the reason.
Website design companies in Singapore are expected to understand that sites are used primarily for business. Ask if the web development company will offer additional services like SEO/SEM and social media connectivity. If they are not even aware of the importance of these, it brings doubt on whether they can design a website geared for marketing.
7.Awareness of Design Trends
Web development and digital marketing are fields that have quick shifting of trends. What is considered innovative now may be outdated by next month, or sooner. Internet users have short attention spans and are sensitive to trends. Your web design company should be the same. They should be aware of current design trends and have the capability to provide them to their clients. For example, agencies offering ecommerce website design should stay in the loop for the latest trends like multidirectional layouts, user-friendly navigation and product cut-outs to keep abreast of the competition.