10 Methods to improve and optimize your blog for SEO

In the vast expanse of the internet, search engine optimization (SEO) is your flare: it lets people know where you are. SEO may sound like a highly technical term, but SEO experts point out that just making a few mindful changes to your blog posts can spell a world of difference.

1.Try to focus on one to two long-tail keywords to reach your potential audience.

We all use keywords even we’re not aware of them. The search engines run on keywords, but to be more specific, cater to “long-tail” keywords. Long-tail simply refers to key phrases that can narrow down the searches, for example: instead of “furniture,” you can be more specific and use “Singapore antique furniture for sale.”

SEO consultants note that this would reduce your audience, but the quality would be more focused, specific, and more likely to engage with your site.

2.Include your 2-3 keywords in the right place of your post.

Now that you are armed with smarter, pinpointed keywords, make sure you maximize them by placing them in strategic locations in your blog.

Where you place your keywords is almost as important as choosing your keywords. A Singapore-based SEO consultant recommends placing keywords in the title, headings and subheadings, introductory sentence, and the concluding paragraph.

Place your keywords seamlessly, with the reader receiving the keywords as a natural part of the blog post. Internet users are smarter now, and they can perceive the hard-sell.

Pro tip: Write your blog post from the point of view of the reader so you can see the difference.

3.Make sure your blog can be seen across different platforms (responsive).

The mobile phone allows people to stay online at any time and place. More search queries are made from mobile phones than computers, so if your blog is not mobile-friendly, you’re missing out on the game.

The key is responsive design, and one indicator of this is that your website host should have just one URL for both mobile and desktop platforms, so it would be easy to share the URL for phone and computer users.

4.Meta description matters. Optimize them and use them wisely.

The meta description is the text that appears in Search Engine Results Pages (SERPs) right below the title of the article. This is crucial since there would be many articles with similar titles. Readers would consult the meta description to choose which one to click.

Search engines like Google want to ensure relevant results for their users. Google allotted 300 characters to the meta description so readers can get more insight into the substance of the article, ensuring that it’s not just clickbait.

5.Optimize your images.

The internet is a visual arena. Quality content needs a boost with images. However, SEO consultants reveal that the search engines do not search images visually, they search for Alt text. Thus, when you upload an image to your blog, include the keywords in the description and file name (ex. Singapore Merlion).

6.Do does not overuse the same topic tags.

Topic tags are necessary, but just like keyword usage, you must not overdo it. Tagging your post as “run,” “running,” “running time” will risk being penalized by search engines, aside from being useless and repetitive.

It is best to choose 15-25 relevant tags, and choose those that are distinct from each other to attract a wider audience.

7.Optimize your URL structure.

Your URL structure also serves a purpose since it helps your visitors to have an idea of how your website is structured. That will make it easier for them to navigate your site since they can follow the URL structure and change the contents from the address bar.

Search engines are partial to web page URLs that are part of a general site structure since this enhances the user experience.

8.Use Google’s Search Console to boost your SEO.

Google has a free Search Console which also has a Search Analytics Report. It analyzes the clicks from Google Search and provides data on which keywords lead to your blog content.

You can use this data as a guide on what keywords you should use in the future, and change the keywords that are not yielding good results.

9.Try to refer to other websites with their link

Bloggers are not always in competition. You should actually link and reference other bloggers as part of ethical practice. It helps expand your network and also being potential backlinks—which improves your rank in the search engine.

10.Use your social media as a tool to reach your target audience.

Social media is taking over the internet. Almost everyone on the internet has a profile on a social media platform. Promoting your site on social media can be as productive as search engine optimization.

Promoting eCommerce Using Social Media Platforms

eCommerce is an extremely fast-paced industry, with many digital marketing agencies taking advantage of this growing field.

There are lots of winnings to be made within this new field, but how do new brands cut through the noise and make themselves known?

The answer is social media. The best social media marketing Singapore agencies know how to utilize these platforms to reach new customers and form deeper connections with old ones.

As an eCommerce business, social media is your greatest tool. Below are eight ways to use it to your advantage:

Connect with Micro-Influencers In the Market.

Influencers are powerful figures. According to Seedly’s figures, the cheapest Instagram post costs about $75 for micro-influencers who have about 2,000 to 10,000 followers. 2,000 followers is already a sizeable amount and can provide a lot of leads for small businesses

What’s more, influencers already know what kind of content works and what doesn’t; this puts less pressure on your team to come up with content from scratch.

You Can Actually Run a Contest

Social media is all about generating noise around your brand, and running a contest is a great way to do so. The beauty of contests is that there are lots of ways to do run them. You can:

  • Ask followers to comment on your posts
  • Ask followers to send videos or photos of themselves
  • Ask followers to repost your content on their page and tag friends

You can even also go with a combination of all three! Contests are an engaging way to amp up your marketing while still making sure your customers get something out of it.

Your Product Video is Vital

Streaming giant Vimeo recently launched their Vimeo Create service that caters specifically to small businesses who want to easily create stunning promotional videos for their brand. The video presents new opportunities for brands to be creative with their marketing.

There are lots of stories you can tell with videos: you can show how customers how to use your product, feature satisfied customers, and more.

Visuals Play The Key Roles

People are highly visual creatures, and any trusted social media agency Singapore knows that such platforms naturally lend to that. Product videos are a must, but remember to switch it up a bit and include some photos as well.

Time Out’s list of Singaporean typography studios showcases the continued rise of this art form. Leaning on visually appealing typography is a great way to sneak in some text on your social media feed, such as when announcing a contest as mentioned above.

Use the Features of Boosting for Your Posts

Social media platforms have gotten savvy when it comes to the advertising power of their sites, which has led to the birth of enhanced posts.

Simply put, you pay platforms like Instagram and Twitter a fee to boost your post across their site. You can choose which posts to boost, and how long to boost them for. This tactic allows you to reach customers from various segments.

Do You Have Social Proof? Showcase Them.

Sprout Social defines social proof as a psychological tool wherein customers will naturally follow where the masses go. As far as digital marketing is concerned, this means highlighting user-generated content such as reviews and testimonials.

User-generated content is typically not paid, although you do have to ask for consent before posting your customers’ reviews. This lends a more authentic feel to such posts.

Try to Be As Consistent As Possible.

In line with the highly visual nature of social media, social media marketing Singapore experts underscore the importance of keeping things concise.

Your average consumer scrolls through hundreds of posts in a day, and will only spend a few seconds looking at a post. As such, your captions need to get straight to the point. Being consistently concise builds a persuasive brand tone, as your company comes across as a confident leader in your niche.

Hashtags Are Very Important

Hashtags have gotten a lot of flak for being a social media gimmick, but they’re incredibly useful for tagging your posts and making sure they reach your target audience.

As with the previous point, the key is to keep it concise and limit yourself to a handful of hashtags per post. Create a list of the most relevant hashtags and use these regularly to bolster your brand’s presence.

Digital marketing expert Neil Patel maintains that the average consumer spends two hours on social media every day, and this figure has likely risen in light of the global pandemic.

Indeed, the current COVID situation has accelerated the growth of eCommerce brands around the world. You need to work with an expert social media agency in Singapore that will take all these steps and create a marketing plan that’s tailored to your company.

Remember: social media marketing may seem intimidating, but it doesn’t have to be.

Update Your Website Design With These 12 Plans for 2021

The last year 2020 has forced most businesses to go digital, so everyone can safely do business from behind their screens. But before COVID-19, Statista’s data predicted global e-commerce sales would increase to $4.2 trillion at 2020’s end. Twenty years from now, 99Firms predicts that 95% of all purchases will be done through e-commerce.

Every purchase begins with a website design that engages and sustains your customer’s attention. Not sure where to start for your site’s overall look and feel? Expert website design agencies would know-how, so we’ve gathered 12 trends from their expertise for you to consider.

Improve Your Ecommerce UX to Help Your Users.

The quality of your e-commerce user experience (UX) can make or break a purchase on your site. To improve your chances, ensure every element on the site makes it easier to find the product or services you offer. Divide your top menu into categories that will help narrow down their search. Add related product recommendations at the bottom of every product page.

Utilize Modern Photography and Graphic Design on Your Website.

The photograph can show your brand’s story, while the graphic completes or enhances the tale. The image manages your customer’s expectations of the product, while the graphic lists down any information they are looking for compellingly.

Customer Needs to See Creativity in the Photography of Your Products

With no brick and mortar store for your customers to see, touch, and smell the item themselves, you need to step up and recreate this experience with experimental product photography. Stay top of mind with surreal product photos that play with bold colors, strange backgrounds, and weird elements that enhance the item.

Asymmetric Layouts is Trendy Now But Makes it Creative.

Applying an asymmetrical layout sets you apart from all the sites that default to the grid guide. The lack of symmetry allows users to interact more freely with the movement on your site, whether your design uses bold color combinations or a dominant image promoting a special product release.

Smart Content Loading is Something that You Need to Look Into it Now.

The large images and bright graphics on your site may impede the loading speed of your site. This does not mean you have to compromise a contemporary design for a fast loading site. Consider using the “lazy loading” approach, a common practice among one-page sites. This means that the content on your site unfolds or loads as the user scrolls down the page.

Keep the Design Smooth

The year 2020 continues to challenge everyone. A website with calm neutral or pastel colors, minimalist design, or white space helps relax customers amid the year’s uncertainty. With the virus still around and everyone recovering from its effects, 2021 is best welcomed with soothing design elements that give everyone a break from the news and the noise.

Choose Gradient Backgrounds

Gradients are predicted to make a comeback in 2021. The gradual blend from one color to another will add depth and texture to your site, whether it’s viewed on a large laptop screen or a mobile screen.

Don’t Forget Your Abstract Shapes.

Gradients work well with abstract shapes as a background to large, short blocks of text that discuss a company’s details. The shapes work well on light and bright colors without distracting readers away from the point of your message.

3D Elements Increase the Engagement.

Don’t let the two-dimensional nature of your site limit its possibilities. Add immersive 3D graphics or videos that will keep customers exploring more of your site. It levels up the kind of interaction you have to offer, while also keeping your brand top of mind.

Use Embedded Video to Make your Website More Interactive.

Embedded videos that play automatically keep your site visitors engaged and not clicking away to another tab. You also save on space with a short video that can reveal more about your company, such as how it started or the product’s production process. Scroll down the Pottery Barn website and you’ll see the Christmas decors come to life in a background video.

Bigger Headlines and Titles

You only have a few minutes—sometimes seconds—to make an impression on a first-time visitor. Large titles are short enough to catch attention and keep them scrolling to read further. Pair a huge title with an informative, smaller, and slightly longer description to bring them further down the funnel.

Don’t Make Your Footers too Detailed

Footer designs will be just as important as your main landing page and top menu. Holding relevant information customers or clients need such as contact details, you’ll want to invest in a footer that matches your overall design.

Want to know more about these trends? Are you curious about web design in Singapore for the Southeast Asian market? Small to medium business owners will benefit from consulting a website design company based in Singapore. To know more about what a combination of the trends can do for you, contact us at 6788 9008 today!