10 Metrics of Good Website Design

The website design for your business should not just inform–it should be the centerpiece of your brand since it is your window to the world. Your website design company in Singapore is responsive to your suggestions, ensuring that the site reflects your vision, while complying to the top 10 metrics of good website design.

1. Consistent With Your Brand

From the color palette to the font, a website design should be reflective of your company’s branding. If you want to project a youthful, vibrant image, or a classic, upscale vibe, the website should clearly reflect that. The website developer in Singapore has to present a distinctive design that can easily be recognized.

2. Generates Organic Traffic

Your website design company in Singapore should cooperate with your SEO team. As they position your website in the search engine results pages, your website should be ready, and it should be able to generate organic traffic by providing an optimum user experience. Website design agencies make it easier for you to track the emerging organic traffic.

3. Low Bounce Rate

As more people arrive at your website, it is now the work of the website developer who is on the clock. You have their curiosity but you need to make them stay long enough to see your products and services. The metric is called bounce rate, and a low bounce rate means visitors stay longer. This metric can reveal website design flaws that should be addressed.

4. Updated Information

Your website developer in Singapore should ensure that the information on the site is updated. The busy netizens want the convenience of seeing everything they need to know at the onset. If the information on the site is outdated or inaccurate, it could affect your site’s integrity. Aside from losing return visits, it could even affect your quality score.

5. Average Time per Visit

Visits are just the first step. The bounce rate deals with how quick the visitors leave. The average time per visit looks at the “golden mean.” If the average time per visit is too low, then the website design may be unattractive. If it’s too long, you may need to check the loading speed and functionality which increases the waiting time.

6. Functionality

The basic requirement of a website is functionality. Even if you draw attention, if they click on the menu and they could not access the options, they would likely leave. Website designers should ensure that all access points are functional. Users could forgive occasional glitches over consistently poor performance.

7. High Conversion Rate

Conversion rate is often associated with sales, but the term also includes sign-ups and registrations for email messages or follows on social media. Your website developer in Singapore should not be locked in on the sale, sounding too much like a salesman. The goal should also include building connections.

8. No Broken Links

Part of the search engine algorithm is the credibility of your website. If your links are broken, or even lead to shady websites, then your credibility could drop. Always conduct routine checks of your backlinks.

9. Appropriate Innovation

Having the latest visual technology on your website leaves an impression that your service is innovative. However, you may overdo it by placing irrelevant technological features that do not offer clarity to the users.

10. Accurate Emphasis

What is the final impression that a user takes away after they visit your website? Website design companies in Singapore should ask this question frequently. There might be too many distractions on the site, or you may be emphasizing other aspects instead of your product.

How to Design Your SEO Strategy to Make It Profitable?

Search Engine Optimization (SEO) is one of the most important digital marketing strategies. The top SEO company in Singapore will formulate a comprehensive SEO strategy that is designed to bring visitors and ultimately, profits. Thus, there is also the quality of the traffic, as the conversion from being site visitors to actual customers is also considered.

Here are steps that SEO experts would recommend:

1.Your Keywords Should Be Geared for Profit

The top SEO practitioners in Singapore will always emphasize the importance of keyword selection. The success of your entire SEO strategy hinges on the quality of your keywords. They are meant to attract your targeted audience, so the keywords you select should be predicated on their probable searches.

Your SEO service in Singapore should anticipate what your target audience would search, and have your content tailor-made to accommodate them.

2. Monitor and Analyze the Performance of Selected Keywords

Selecting keywords is the first step, and it is not a one-time activity. SEO service should include close monitoring and competitive analysis of your keywords. The trends are constantly shifting, and you should always strive for high search volume from targeted visitors. If your keywords are not performing, SEO service providers should evaluate and change them promptly.

Your keywords should always be optimized, and consistent analysis is needed to maintain that. Check on your conversion rates so you would know whether you are generating the right kind of traffic. This way, you can optimize your business’ SEO budget and gain more actual sales in the same amount of time.

3. Posting Optimized Content

Search engines, specifically Google, place a premium for relevant and quality content. It used to be articles with a certain number of keyword usage. Now, the requirement is that the content should be relevant and helpful for the users, especially for the keyword used. SEO service should also include content management, and you can discuss with your SEO agency regarding their content strategy.

They may employ their own writers or outsource them through a research agency, but they should be able to help you create content for your website. This requires the top SEO company in Singapore to help you become an authority for their industry. To achieve this status, they should also employ this next step.

4. Build Links to Add Credibility

One way to avoid getting drowned out by the established “authorities” in your industry is to leverage on their credibility instead of undermining it. Link building services is a recognized strategy that your SEO agency should also employ. It involves entering into a partnership with agencies with a percentage as referral fee to promote and add referral links of your business to their website and blogs. These links will allow their readers and users to visit your own site and get to know the products and services that you offer.

5. Improve Your Social Media Presence

The digital marketing strategies are not independent of each other. The top SEO agency in Singapore employs a holistic view for their online marketing strategy. They would not compartmentalize and become an expert on one aspect and have little capacity on another. The search engines require quality and consistency across the board, and the SEO experts understand this.

Social media has already taken over the internet and the majority of the time that most users spend on the internet is in social media. With the pandemic forcing people to go online, many of their interactions are in social media, and it has become their source of information, even for their shopping needs. They rely on social media for reviews and recommendations, so if you do not have a strong social media presence, your quality content as well as your products are not reaching the majority of the audience.

Conclusion: SEO strategy has to adjust to the algorithms of the search engine, and the recent shift towards quality and credibility warrants serious adjustments in your SEO approach. The top SEO service in Singapore would not make shortcuts or compromises for short-term attention, but build consistent and sustainable branding for the long term.

SEO vs SEM

Which is Best for My Business?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are terms that many business owners often interchange. As an SEM agency in Singapore, we will clarify the differences between the terms, identify the defining features, and determine which one is best for your business.
Search Engine Optimization in Digital Marketing

What is SEO And SEM In Digital Marketing?

Search Engine Optimization (SEO) is the use of keywords in website content with the purpose of being placed at the top of search engine results pages (SERP). Search Engine Marketing (SEM) is the use of paid ads that will also appear in SERPs.
Both of them are part of the digital marketing process, so the top SEO experts in Singapore would also be able to help you formulate an SEM strategy.

Similarities of Purpose

Both SEO and SEM deal with SERPs emphasizing the importance of the search engine in any internet or online marketing effort. SEO experts and SEM agencies will instruct you to comply with the ever-changing algorithms as it always plays a part in both SEO and SEM.
Since they are both marketing tools, the aim of brand awareness and increased traffic holds. However, there are very notable differences in their approach.

SEO Vs SEM

Cost

When you consult an SEO agency, they will formulate your digital marketing strategy and continue to track performance metrics, evaluate, and revise. However, the actual implementation of your SEO procedure is free of charge.
The investment involved in SEO deals more with content management and web development. Compliance with SEO factors such as keyword selection and frequency, page loading speed, and user experience play determine how optimized your site is. The more optimized your score is, the better it will position in SERPs and eventually produce higher organic traffic.
SEM deals with paid ads on the SERPs that you can place by winning an auction. These auctions are very specific and it is based on keywords as well. The factors to win the bid also includes the ad’s quality score, so the SEM agency should also implement proper content management.

Time

The turnaround time for results in SEM is much faster and measurable since the ads can contain direct links to a website or a call to action. This is why SEM can be quantified in cost-per-clicks since Google and other search engines can track the results.
Since SEO is generating organic traffic through improvements in SEO positioning, it takes more time before it can generate traffic. However, SEO will continue to bring in visitors as long as you maintain your SERP positioning, even when you have mounted a different campaign. In contrast, a paid ad under SEM will no longer be visible after the campaign ends.

Which is Better for Your Business?

SEO and SEM are not exclusive, and the digital marketing experts maintain that your business actually needs both in order to thrive. They both have the same purpose of utilizing search engines and use the same fundamental building block in keywords.
Many top SEO agencies will work on familiarizing with keywords, so SEO will always be a part of any online business. SEO is a way of life for business, so it will always be practiced. The basics of keyword use and quality content are the foundations of any website, without exception.
Now, it is up to the business owners on whether they would be willing to wait for the seeds of SEO to flourish. If you want faster results, then the SEM agency can work on the bidding. Many businesses would want the immediate visibility and fast turnaround of SEM, but since you are using keywords, it is already employing SEO practices.
You can focus on optimized and immediate brand awareness through SEM paid ads, and use the keywords to produce quality content. If you already have a pool of content writers and producers, then your SEO could start alongside your SEM campaign. Building a strong network of backlinks and establishing social media presence will solidify the initial rapport from the SEM campaign.