Search Engine Marketing (SEM) is one of the more efficient digital marketing methods. Your SEM agency in Singapore will guide you to place paid advertisements that will appear on search engine results pages (SERPs).
The SERP is the internet’s most important billboard, and aside from Search Engine Optimization, the strategic placement of an ad at the SERP is a definite boost to an ad campaign. These ads may feature direct links to your call-to-action page, so it only takes a click for an interested user to become a customer.
How it Works
The main advantage of SEM is that it places your ad in front of people who are actively searching for what you offer. You make a bid for keywords, so when users search for that keyword, they will see your ad on the search engine results pages. Our SEM service will work with you to formulate a strategy on which keyword to bid and what type of ad to bid on in order to maximize your investment.
As your SEM agency in Singapore, simply state your goals and we will use our experience to implement the best practices while using advanced metrics to mount a complete SEM campaign by using these time-tested procedures:
Choosing the Right Keywords
Keywords are the main “keys” to search engine marketing. These are words or word groups that are included in the search queries of people on the internet. Keyword selection and construction is integral to the quality of your audience, and subsequently, what percentage of the visitors would convert to actual sales.
Form a Cost-Effective Account Structure
Aside from the keywords, your sem service in Singapore should formulate an entire account structure to mount your campaign. There are many facets like your ad text, landing page, and negative keywords that we can prepare,
Your paid ad campaign will have more chances of success with the right ad text, eliminating the negative keywords, and presenting a well-structured landing page.
There are different ways to bid, and your SEM service will help you decide on the most cost-effective strategy for your business. You may choose between manual bids or automated bids.
Based on your goals, we will help you decide on the targets. Do we need to maximize clicks or maximize conversions? Do we focus on driving traffic to the site, or do we want to have a more targeted audience?
As your SEM service in Singapore, we will conduct ad targeting to ensure that our ads are relevant to the users of the search engine. We will also check the ad format to combine the right elements of text, image, and videos that will draw the attention of users.
Win the Ad Auction
Search engine marketing has offered various options to ensure that SEM agencies can maximize their gains. The common unit to measure the investment is the CPC (cost-per-click) which means that the cost is dictated by actual traffic generated.
For search engines like Google, they have two major categories as the basis to win the bid. These are the Maximum Bid and the Quality Score. Your SEM service is tasked with computing the maximum bid and ensuring the high quality of your advertisement to position your ad in the search engine.