10 Things You Should Know About SEO Trends In 2022

Today’s top marketers know that Search Engine Optimisation or SEO is the name of the game for online success. However, the rules of this game keep changing with time and technology trends. Firms must know how to execute these evolving trends to ace their business online. In November 2021, Google rolled out its Core Algorithm Update, highlighting the changes in its Search Engine ranking strategies. These changes mean that digital marketers must update their SEO plans and devise new approaches in2022. In Singapore, an SEO agency can help your business create a high-impact SEO plan.

 

Why Do Businesses in Singapore Need to Update Their SEO Strategies?

An SEO agency in Singapore will help your business curate and execute strategies that leverage the latest SEO trends. In 2022, this is more important than ever before because of the increasing proportion of online sales. A November 2021 report from Singapore’s Department of Statistics shows that as much as 16.9% of all retail sales are now happening online. An effective digital marketing plan is even more critical for the food and beverages industry, where online sales account for 32.8% of the total. The best SEO companies in Singapore are those that deliver unique strategies to grow organic traffic, achieve keyword rankings, and build your brand presence online. Let’s break down the leading trends that can help them do that!

 

Top Trends to Ace the SEO Game in 2022

Google’s latest Core Update seeks to stop spam pages from filling the SERP. So, if a page appears to be spamming users with irrelevant content, they may experience ranking fluctuations. Search engines are continuously trying to tweak their algorithms for offering users the best experience and high-quality information sources. Considering this, let’s check out the top trends.

 

  1. Higher Relevance of Long-Form Content: Long-form content is indispensable for adding value to users. Such content also allows more backlinks and greater scope for including shareable insights. Earlier, a content piece of about 800-1000 words was considered long-form. However, now, users are looking for detailed thought leadership posts and comprehensive content that adds knowledge and value. The best SEO agency will now focus on creating high-quality content that has anything between 2000 and 3000 words. This approach will help them deliver high-impact information to users in an engaging format.

 

  1. First-Party Data Collection Plans: Google has announced that it will phase out third-party cookies by 2023. This development means that marketers can no longer rely on third-party data to understand user behaviour and tailor their SEO plans. Instead, digital marketers must use first-party data collection tactics such as incentives to fill contact forms and more.

 

  1. Increasing the Volume of Evergreen Content: Evergreen content is a content type that remains relevant despite the passage of time. Informative posts on critical technologies, how-to guides, and similar types of content can stay relevant and shareable for long periods. For example, a Singapore SEO agency can focus on creating content that remains relevant for Singaporean readers for years to come.

 

  1. Page Experience is Now Even More Crucial for Better Rankings: Google and other search engines are prioritising page experience even more than before. In 2021, Google kickstarted the Page Experience algorithm rollout. HTTPS security is a crucial aspect of the page experience. Moreover, page stability, loading speed, and ease of navigation are also critical considerations.

 

  1. Enhancing Interaction: Top SEO agencies improve search engine rankings and user experiences by driving better user interactions. Quizzes, spinning wheels, polls, and other interactive factors are going to play an increasingly vital role in website optimisation in 2022.

 

  1. Optimisation of Video Content: Recent years have witnessed the rise of video content platforms. As more and more users spend time watching videos, SEO experts must embrace this content form to drive traffic and boost the user experience. The use of concise, user-friendly tags can help optimise video content for the SERP.

 

  1. Leveraging the Power of Google Discover: Google Discover helps users find content relevant to their interests. Firms can leverage this mode by using content that arouses user interest. Emotionally charged CTAs, thought-provoking questions and attractive illustrations can help marketers draw in users and improve rankings.

 

  1. Minimising Loading Time: Loading time and mobile responsiveness are crucial factors for enhancing the user experience. Website optimisation to ensure they load within 2 seconds can help to improve SEO outcomes. 

 

  1. Multi-channel Digital Strategies: Your SEO strategy in 2022 must be cohesive. Users today jump from one platform to another in the blink of an eye. You need consistent branding and complementary content strategies to help bolster the impacts of your SEO plan across platforms.

 

  1. Passage Indexing: Google is increasingly focusing on long-form passages that answer question-based queries on the search engine. The process of showing these passages in response to queries is called passage indexing. An SEO expert can leverage this by creating unique, conversational content that offers in-depth information about a topic. This aspect will help you top SERPs with greater ease.

 

These trends will drive digital marketing and organic traffic in the coming days. Don’t forget to bookmark them and include them in your SEO plans.

 

Best Video Editing Apps to Use In 2022

Video content is currently the hottest online trend, with people spending hours glued to their screens. In Singapore, video editing is fast becoming an indispensable skill. Considering the rising propensity to watch videos, commercial organisations need video content to draw in users. Statista reports that ad video spending in Singapore is set to grow by 13.9% between 2022 and 2026. Businesses and individual creators also need video editing skills to build organic traffic and drive online engagement.      Hiring a professional video editing company can help you create attractive, impactful videos. However, you can also rely on online video editing service to make stunning, content-driven videos.  Here are the top ways for you to jazz up your videos, as well as ease your video editing woes!

 

Choosing A Video Editing App: How and Why?

Whether you run a video editing agency or need videos for your content platform, a video editing app can come to your rescue.  There are apps available for any experience level, be it beginner or expert. You can choose a video editing app to leverage the following benefits:

  • It is a cost-effective way to manage all your video editing needs
  • The apps offer seamless remote editing functionalities for productivity and convenience
  • Easy-to-use features and in-built templates can help you create high-quality visuals with minimal effort

 

There are more benefits to unlock with top-notch video editing apps. But how can you choose one that best serves your needs? The following criteria can help you narrow down your choices.

  • Budget
  • Device types used
  • Functionalities preferred
  • Target applications

 

Here is a round-up of some of the best apps a video editing company in Singapore can use.

 

Top 6 Video Editing Apps for Users in Singapore

A video editing company can choose among the following apps for creating its video content.

 

  1. InVideo: InVideo is an easy-to-use video editing app with intuitive features and customisable templates. This app is perfect for both beginners and experts because it allows users to mix and match the templates to create professional quality videos. An impressive collection of stock media also helps users add attractive graphics, music, and more. It offers many premium editing features for free, allowing users to create top-notch videos in a matter of minutes.

 

  1. RenderForest: This top-rated application is a powerful tool for bringing your ideas to the screen. This application has an AI-based logo creation feature. Users can add relevant descriptions and the AI module will generate a logo that fits the description. You can add graphics and music from your content library or use their high-quality presets. Beginners and intermediate users can use this video editing service for creating content formats like cartoons and vlogs. The application offers precise editing tools for cutting, trimming, voice-over, and more for seamless video creation.

 

  1. Filmora: Creators in Singapore can use Filmora’s full-suite video editing services for creating professional videos. Experts and beginners can leverage Filmora’s attractive array of templates, designs, and custom features to make eye-catching videos. Stunning filters, social media integration, and branding customisation in Filmora can help you create top-notch commercial videos. The free version also allows you to explore these features and create videos with watermarks. Of course, if you need to use your videos professionally, the paid version lets you develop watermark-free versions of your videos.

 

  1. Cyberlink Powerdirector: This app is a powerhouse of feature-rich tools for creating professional videos for your business and more. This AI-driven application offers several advanced functionalities like wind removal, sky detection, speech enhancement, and more. This app also includes a standard stock media library to help beginners create high-quality videos without delving too deep into the advanced features. However, the presence of more advanced features like keyframing, AI-based motion sensing, and audio-ducking makes this an unparalleled choice for video editors.

 

  1. Adobe Premiere Pro: No list of video editing apps can be complete without this stellar app from software giant Adobe. Beginners as well as professionals love this app for its unique functionalities. The Adobe Sensei AI integration adds tools and features to boost the convenience factor. Easy management of aspect ratios, superfast exports, and convenient rendering options also make the Adobe Premiere Pro a hit among users. Virtual reality edits or 360-degree video editing can also become possible with this high-quality tool.

 

  1. Da Vinci Resolve: This app is perfect for professionals who have prior video editing knowledge. However, the app also offers training modules for beginners starting with this platform. AI-driven features help with the video editing in this app, correcting spatial and temporal noise. It provides cohesive editing options with motion graphics, colour correction, stabilisation, and more. Its excellent stock media set also helps users add magic to their creations.

 

Users in Singapore can choose between these apps based on their unique needs, preferences, and constraints to create beautiful videos that tell a story.