Living The YouTube Dream: A Beginner’s Guide To An Optimised YouTube Channel

Content creation for YouTube is extremely popular these days. YouTube has become a platform where people all across the globe are uploading audio-visual content that caters to a plethora of audiences. From educational videos to daily vlogs and entertainment shows, there is probably nothing that you won’t find on YouTube. The immense popularity of the platform has resulted in the creation of 51 million YouTube channels to date! (https://www.tubics.com/blog/number-of-youtube-channels#:~:text=As%20of%202022%2C%20there%20are,hours%20of%20video%20every%20minute) If you are not already aware, the number itself must show that since it is such a huge phenomenon, the competition among YouTube content creators is cut-throat. Every channel wants more audience, but there is only a limited number of people. If you are a small creator out on YouTube, this might be discouraging for you. But, this should not deter you because there is something that once mastered, can help your reach grow leaps and bounds. Let’s introduce you to YouTube SEO factors!

What is YouTube SEO?

If you are trying to build a web presence for yourself, it is likely that you already know what SEO is. SEO is a set of different processes that finetune your website so that search engines like Google and Bing display it as one of the first few search results.

YouTube SEO functions in the same way. When you optimise your YouTube content for the search engine, you basically make sure that every element of your channel is conducive to securing a high rank on the YouTube search results page.

You might ask how the algorithm works for YouTube SEO. Again, audio-visual content evaluation is no different from that undergone by website content. YouTube’s algorithms judge the quality of the video you are putting out based on several factors and accordingly rank your video. The higher the rank you get, the higher the views. This increased viewership will lead to the growth of your channel. This is why knowing about YouTube SEO tips is beneficial for any content creator.

How can I optimise videos for YouTube?

Now that you know what YouTube SEO is, the next step is understanding how you can carry out the optimisation. Remember how the last section talked about a number of factors on which YouTube’s algorithm judges your content? These factors are what tell YouTube that you are creating helpful content. Accordingly, these are precisely the areas you need to work on to optimise your videos for YouTube. Identifying all the YouTube SEO factors might be challenging for a beginner.

To make things easier, here is a list of all such areas you need to keep in mind while carrying out SEO for YouTube.

  • Use of proper keywords: Keywords are pivotal for any form of content. Do exhaustive research of the trending keywords on YouTube, make content on the topics, and use those keywords in your titles and metadata. You can rely on search bar autocomplete for popular keyword suggestions or track fellow content creators’ popular uploads. You will know what videos to create and which keywords to use for a better reach.
  • Video Title: Titles are important because both your audience and YouTube will come to know about your content niche and whether it is helpful. Besides using keywords in the titles, also try to keep them concise. The ideal length of popular YouTube videos is between 50-70 characters. The logic is simple—the shorter the title, the quicker your communication about your video content. Users get swiftly convinced that you can provide them with the answers they are looking for. Hence, more views come your way.
  • Video duration: If you are publishing a video that is too long, it is more likely that people would exit it before finishing it. If your video is too short, it probably won’t address the audience’s needs. Identifying the optimal video length is crucial for YouTube SEO. Anywhere between 10 to 16 minutes is considered the ideal length for a YouTube video (YouTube SEO: How to Rank YouTube Videos [Study] (briggsby.com). The length retains more viewers and that puts you in YouTube’s good books.
  • Video description box: The description you provide for your video should be compact and informative. It should give the users and YouTube an idea about your content. Including a few keywords in the description box always helps. Also, use the space to add links to your other socials to boost content distribution. Do not forget to provide links to your other videos.
  • Number of views: When it comes to the number of views for YouTube SEO, you will find yourself in a lucky loop. This is because an optimised channel will attract more views. More views in turn will tell YouTube that your channel is well-optimised and the platform will give you a good ranking leading to more views. So, invest time and energy into building a consistent audience. The more views your content gets, the more credible your information is to YouTube. That is ultimately the goal of SEO.
  • Other engagement factors: YouTube judges your content’s ability to meet the audience’s needs by evaluating their response to your content. Viewer engagement then definitely is a big part of SEO for YouTube. While putting out good content alone makes the viewers show their engagement by likes and comments, you can also encourage them to interact with your video. YouTube algorithm greatly values positive viewer engagement.

Were these YouTube SEO tips helpful? Optimising your channel can be cumbersome. But starting out with these factors in mind can make the process easy. Once you get the hang of it all, you will be churning out quality content in no time.

Are there any tools that can help me with YouTube SEO?

Here are a few audit tools you can consider:

  • Google Trends: Provides you information about top searches and their popularity by region.
  • Ahrefs Keyword Explorer: One-stop solution for all your advanced SEO metrics needs, Ahrefs helps you with keywords and competitor analysis.
  • Canva: Not an SEO tool per se, but you can create eye-catching thumbnails and end screens to attract and retain your viewers. Canva also helps immensely with creating graphics and logos for your channel.
  • VidIQ: Probably the most popular choice, VidIQ can be downloaded as an extension. It provides creators with over a hundred tools that give detailed insights into channel analytics. You get a precise idea about your content’s performance, YouTube trends, and competitors’ ranks.

Mastering these YouTube SEO tools will make you feel like a YouTube SEO specialist! If you still find it complicated to navigate through SEO techniques, you can always rely on an SEO agency or an SEO company. Firms providing digital marketing services can come to your rescue. Leading names like Fenzo Digital will have a brilliant team of YouTube SEO specialists to help with channel optimisation. There would be no need for you to trouble yourself with the technical stuff. With professionals by your side, your YouTube dream would be within reach!

Expand The Global Reach Of Your Business; Capitalize On International SEO’s Vast Potential

The location of your business and your target audience may have less or nothing to do with each other, if at all. Assume that you have a significant number of website visitors overseas. They use their preferred search engines and speak different languages (quite obviously so). What are the odds of your website being visible to your online audience overseas? To put it bluntly, quite diminishing. In order to fix this, you may need to perform an International SEO of your website, which entails several things, such as optimizing your website in a way search engines can identify the countries you want to target, using an international domain and building a multilingual store, and adopting a robust International SEO strategy. To put it as briefly as possible, International SEO means ‘geo-targeting’.

In this guide, we walk you through some of the most effective global SEO tips that help ensure global reach, build your brand reputation internationally, and, of course, boost your international sales. But before moving on to those categorical tips, here are three of the most important to-dos:-

  1. Country targeting i.e. using URL structures that specify the country your website wants to target.
  2. Language targeting i.e. using language tags to determine which language speakers are your pages targeting.
  3. Preparing the raw materials i.e. creating and maintaining content in the language(s) of your target users.

On to the International SEO expert tips now. Here they are:-

  • Country targeting using URL structures for International domains – A URL specific to a country is known as an International domain. Using an International domain name for your website can provide a localized shopping experience to visitors. A localized shopping experience essentially means offering the website in the local language of a particular region or country, using the local currency, and offering payment options that suit your target audience. The first step towards localizing your website is to choose the right International domain structure. A few URL structures could be used by webmasters to target a particular country with their websites. Such URL structures include:-
  1. country code top-level domain (ccTLD) – A .com domain website could be anywhere in the world. However, a ccTLD domain structure uses a specific two-letter country code that indicates which country a website is registered in. For example,

website.fr

The .fr ccTLD domain structure indicates that the website is registered in France.

Such a domain structure is costly to set up and is, therefore, best suited for internationally recognized big brands.

  1. Subdomain – Identified to the left of the main URL, a subdomain structure is used when one wants to keep their main website but needs to create a version in a different language that would target a specific country. For example,

us.website.com

This structure is best suited when a company wants to keep its brand name in the main domain, but needs separate international sites for business reasons.

  1. Subdirectory or subfolder – It is a section of the main URL that is used to host a specific subdivision of content. For example,

Website.com/es

This URL structure is great for those websites that, although well-established, do not have a global brand or big budget. Besides, it is also suited for websites that do not have significantly different products to sell to each country.

  1. gTLD with language parameters – gTLD stands for general top-level domain. Using a gTLD along with language parameters implies appending a URL parameter that is meant to target speakers of a specific language. For example,

website.com/?lang=en-us

  1. Using a different domain name altogether – Under this option, the Internationalized content and the non-internationalized site are placed on entirely different root domains. For example,

Websiteussite.com

  • Language targeting using multilingual URLs – The hreflang tag, or, the language meta tag, as it is popularly called, is a bit of code that reflects which languages your website’s content is available in. For each language version of your website, always use localized URLs. The hreflang tag lets Google show the correct language version of your website to a visitor based on his geographical location. What localized URLs achieve for your website is that they help your brand appear higher in the search results of country-specific search engines. For example,

<link rel=”alternate” href=”http://website.com/fr” hreflang=”fr-fr”/>

  • Create content according to your target users’ language – The use of local language, time zone, and currency is a strong indicator to the users and search engines that they are in the right spot. Also, while creating the design and content of your website, keep in mind the cultural perceptions and tastes.
  • 301 redirect strategy – Before you migrate onto a country-specific domain, make sure to implement a 301 redirect strategy. This way, you won’t have to start from scratch as regards your ranking and site authority because the 301 redirect strategy transfers your ranking and site authority to the new locations.
  • Proper localization of keywords – Always ensure that your keywords are translated correctly for your target audience. Relying solely on machine translation such as Google Translate won’t help. If need be, hire a native translator or speaker for the translations.
  • Implement steps to rank your website on local search engines like Yandex and Baidu in Russia and China respectively.

The Verdict

For making your e-Commerce business a global success, it is first important for your website to be visible to international visitors. Only then can you be successful with those conversions.  For this, it is imperative to implement International SEO techniques. Although the key points elaborated in this article should be effective enough for you to notice an increase in the number of international customers who discover your brand using their preferred search engine. However, for even better results, you may get in touch with an SEO company that specializes in International SEO. If that sounds like shelling out a lot of money (and you don’t happen to have that kind of budget for the International SEO of your website), you may hire an International SEO consultant.

Guide for Onsite Search Optimization (On-Site SEO)

In recent times, search engine optimization (SEO) has emerged as one of the most popular and reliable forms of digital marketing worldwide. Hence, the unprecedented spike in the popularity of SEO in Singapore is thoroughly justified. With an internet penetration rate of above 90% in the country as of 2022, companies now understand the impact of the World Wide Web in influencing public perception. Let us know more about on-site SEO, its elements, and its associated benefits.

What Is Meant By On-Site SEO?

On-site SEO (or on-page SEO) refers to the practice of optimizing specific web pages to rank them higher in organic search engine results and bring in relevant traffic. It includes the optimization of elements within your site to enhance user experience and search rankings. It aims at making your website more usable and reliable to boost your visibility in the top search engines (like Goggle, Bing, Yahoo, etc.). Proper on-site SEO can help search engines better interpret site content and rank your page accordingly. An optimally designed site with impressive speed and impeccable features enjoys a considerably greater chance of ranking higher on organic search results.

On-site SEO stresses more on improving the overall quality of your web page. On the other hand, off-site SEO focuses on exploiting the external elements to your advantage by leveraging them across the web to enhance your online visibility.

The search engine optimization process for both is very different. On-page SEO includes providing quality content, good keyword selection, optimizing page titles, internal linking, etc. On the contrary, off-page SEO includes link building, enhancing link popularity, link exchange, influencer outreach, social media engagement, forum submission, etc.

What Are The Important Elements Of On-Site SEO?

On-page SEO encourages an overall improvement of your webpage to provide a favourable user experience. Some of the most significant factors influencing on-site SEO are tag titles, website speed, meta descriptions, alt tags, URLs, keywords, content, layout, images, internal linking, responsiveness, mobile-friendliness, site compatibility, site code, site navigation, etc. It also includes several other advanced SEO tools – all of which work in unison to determine the success of a strategy in the future. Furthermore, creating consistent quality content also requires delivering according to the searcher’s expectations. Hence, designing your page according to user search intent is imperative.

Why Is On-Page SEO So Important?

The top search engines (including Google) focus more on user experience and rank pages according to relevance. Although it is difficult to decode the ever-changing Google ranking algorithm, a well-organized page with valuable content always enjoys better visibility. Thus, on-site SEO brings increased traffic, higher search rankings, and better conversion rates. A trusted SEO services company in Singapore can help you better gauge the concepts of on-site SEO.

On-Page SEO: The Manifold Advantages

On-site SEO can provide you with a plethora of attractive benefits that include:

  1. Enjoy Organic Traffic: Well-planned on-page SEO strategies go a long way in boosting organic traffic. It is the most effective way of bringing consistent quality traffic without advertising or marketing. It significantly enhances your crawl rates and clicks through rates.
  1. Improved Local Results: On-site SEO can bring you considerably better local visibility and reach. It is perfectly compatible with tools like Google Maps, GEO location sitemaps, snippets, local SEO, etc. It enables you to cater to your local audience seamlessly.
  1. Faster Site Speed: On-page SEO encourages the improvement of your webpage on all fronts. High speed and compatible web pages improve user experience enormously, making visitors enjoy their time on the site. An optimally responsive website with quick loading speeds never fails to impress potential customers. A good SEO services agency can help you achieve precisely that – design a webpage perfect for your company.
  1. Enhanced CTR: These strategies allow you to enjoy higher click-through rates (CTR). Meta titles, Meta descriptions, and SEO keywords are integral parts of systematic optimization. They help your website rank higher in search results with considerably greater CTR rates. You must always hire a trusted SEO company to conduct an SEO audit for your website.
  1. Uniqueness: On-site SEO imparts a sense of authenticity to your webpage. It makes your site distinctive from others sites in several ways, thereby enabling you to develop your trademark. It makes the user experience all the more notable and enjoyable, with potential customers coming back for more and recommending others too.
  1. Value For Time: On-page SEO strategies are far more versatile than their off-page counterparts when compared to their relative speeds. On-site SEO techniques are easier to control and monitor in the long run. A reputed SEO agency in Singapore can help you remain up to date with the latest on-site SEO strategies available.
  1. Brand Awareness: On-site SEO can also help you enhance the brand value of your company. You can reach out to a vast audience base by employing these strategies. Hence, it aids you in establishing your distinctive brand image.
  1. Long-Term Page Value: On-page SEO strategies ensure that you enjoy a long-term visibility boost for your website. It fundamentally makes your website more appealing to potential visitors. Hence, it provides long-term traffic to your designated site.

The Bottom Line

Hence, on-site SEO techniques, if implemented correctly, can do wonders for your business. Hire the best SEO Company near you immediately to better understand the concept of on-page SEO. And if you are already looking for the top SEO agency in Singapore, you will get the necessary information online.