10 Benefits You Can Get From SEO For Your Business

The dawn of the Digital Age has brought about radical changes in our lives over the past few decades. The tremendous utility of the internet has revolutionized our lives in myriad ways, influencing almost every sphere of living. According to Statista, about 88.5% of the Singaporean population was using the internet in 2020. Furthermore, this figure is forecasted to grow further to more than 93% by 2025. This massive reliance of the populace on the internet makes the meteoric rise of SEO in Singapore all the more justifiable. Let us understand more about the concept of SEO and why it is so beneficial for your business.

Search Engine Optimization (SEO): A Brief Outline

Search engine optimization (SEO) refers to a set of practices or a marketing technique that aims at improving the quality and quantity of traffic to a website from a search engine. In other words, SEO is concerned with enhancing the positioning of web pages in organic search engine results. The enhanced visibility helps a site rank higher in search engine result pages (SERPs). Some of the most important elements in SEO strategies include indexing, content creation, page speed optimization, keyword research, web design, etc. A proficient and well-trained SEO expert can help you design the perfect SEO strategy that is best suited for your business.

SEO For Businesses: The Myriad Advantages

A well-crafted SEO strategy is capable of doing wonders for your business like:

  1. Bring Quality Traffic: SEO provides your business with high-quality web traffic steadily. You are more likely to enjoy higher web traffic if your page appears at the top of search engine results. SEO is essentially an inbound marketing strategy which aims to deliver consistent content targeting a particular audience base and establish long-term customer relationships. Hence, SEO is customer-centric, bringing the highest quality leads for your business.
  1. Trackable & Measurable: SEO is measurable, enabling you to monitor progress easily. It is quantifiable like any other digital marketing strategy to gauge user engagement. Tools like Google Analytics and Google Search Console help you understand SEO performance better. You can measure significant SEO metrics like keyword ranking, web traffic, conversion rates, SERP visibility, click-through rates, bounce rates, backlinks, etc. Here a reliable SEO agency can provide you with a comprehensive idea of your marketing strategy and make the changes necessary for further progress.
  1. Enhance Brand Awareness: The closer your webpage is to the top of the search results, the more favourable would be your public perception. As higher ranked pages generate significantly more touch points, they are more likely to usher in potential customers. It allows you to communicate your desired messages with a massive audience base. It makes your brand more recognizable, enhancing its value further.
  1. Enrich User Experience: A fast webpage with impressive features always pleases site visitors. SEO can not only yield better rankings but can also provide you with more exposure. Some of the most essential elements necessary to improve user experience include page speed, fonts, backlinks, layout, security, etc. A trustworthy SEO agency in Singapore can help you provide your visitors with an impressive user experience, making them come back for more.
  1. Enjoy Competitive Edge: SEO allows you to stay ahead of your rivals considerably. Being one of the most popular marketing strategies available, most companies resort to SEO strategies nowadays. A good SEO consultant in Singapore can assist you in establishing higher rankings in organic search results for your website.
  1. Impressive ROI: Search engine optimization enjoys a reputation for bringing an impressive return on investment (ROI). However, it is a long-term marketing strategy that does not attract instantaneous results. The ultimate success of SEO depends on the budget, effort, and time committed to it. Hence, the return, in the end, outweighs the initial investments by a significant margin.
  1. Foster Credibility & Trust: SEO enables you to boost the credibility and integrity of your business. Since SEO is customer-oriented, it helps develop a user-friendly website with quality content, quick loading time, impressive features, pleasant layout, etc. It helps nurture a good relationship with your customers, with many returning for more or suggesting your site to others. It, in turn, bolsters your popularity further.
  1. Reach Target Audience: SEO enables you to design audience specific strategies per your requirements. For instance, local SEO helps you serve your immediate surroundings conveniently. It allows you to reach a wide audience base and cater to their demands. By channeling your marketing campaigns to individuals who need your products or services, you will understandably enjoy higher conversion rates.
  1. Maximize PPC Campaigns: SEO and pay-per-click (PPC) strategies work extraordinarily well together. Both operate to achieve similar goals – boost online visibility and brand credibility. Furthermore, some argue that SEO is more efficient than PPC because customers tend to trust real-time organic results more than advertisements. Hiring an SEO expert in Singapore will help you design the marketing best for you.
  • Reliable & Effective: SEO strategies aim to provide consistent quality content that matches the searcher’s intent. Potential customers tend to engage longer with a website that serves their requirements. Hence, SEO directly boosts online visibility, engagement rates and gross revenue.

The Bottom Line

Thus, the significance of well-planned SEO tactics is massively essential to safeguard the long-term success of any business. If you are looking for a reliable SEO consultant in Singapore, go online immediately! And take your business to the pinnacle of success with the best SEO strategies available!

Say Yes To Growth: 5 Major Ways In Which Your Small Business Can Benefit From SEO

There are thousands of leading brands and large-scale businesses online. They invest a lot of resources in building a profitable web presence. Consequently, the internet has become an insanely competitive space. For a small business, this often becomes a matter of concern. Small business owners trying to reach out to more customers online often feel intimidated by the fierce competition. Less than 64% of small businesses worldwide commit to building an online platform for themselves (https://review42.com/resources/what-percentage-of-small-businesses-have-a-website/#:~:text=Less%20than%2064%25%20of%20small,business%20websites%20are%20mobile%2Dfriendly). However, if these businesses knew how SEO can help their websites reach newer heights, the percentage would be a lot higher. Optimised websites can yield enormous benefits for small businesses, helping them build a profitable clientele. What’s better is that the businesses themselves wouldn’t have to worry about the technicalities as any top-tier SEO company can help them out with a plethora of strategies. If you are a small business owner, isn’t this an exciting piece of news? To give you a clearer idea, here is a brief guide on how your business can benefit from SEO.

Why is SEO relevant for my small business?

Search Engine Optimisation (SEO) should be the handiest tool in every website owner’s toolkit. However, SEO has special relevance for small businesses because it equips your website with precisely those qualities that can boost a business. Here are five ways in which SEO comes to the rescue of your small business—

1. Better visibility and reach:

When you optimise your website, you ensure that Google considers it worthy of a high rank on the search engine results page (SERP). SEO involves optimising every element of your website to make Google believe that you offer legit services that users are looking for. Google’s algorithms reward you by showing your webpage as one of the top results on the SERP, thereby increasing your brand’s visibility and reach. If you are unsure about what strategies can achieve this result, fret not. The best SEO agency has a team of expert professionals who can immaculately create this brand awareness.

2. More customers:

Once you achieve greater online visibility, your small business will attract more clients. Here’s how it happens. As your website starts ranking high on the SERP, your target audience will get directed to your business. Since your high ranking already means that you are providing quality services, your web presence will also witness a high conversion rate. This implies that out of all the people clicking on your website link, most will buy from your website or add your product to their wish list. For a small business, nothing can be as rewarding as a high conversion rate.

3. Understanding the market and competitor analysis:

A small-scale business has limited resources. Having a clear picture of the present market situation helps you identify areas where your brand has the upper hand or has scope to improve. SEO competitor analysis includes techniques to find out what is working for others in your niche. You will be privy to the SEO strategies of your rivals and use them to your advantage. There are several SEO tools, plugins, and audit tools available to gain insight into your competitor’s keywords, website performance, the volume of site traffic, and domain authority. Again, you can spare yourself the trouble and hire the best SEO agency in Singapore. They will do a competitor analysis for you.

4. Better UX:

SEO provides a quality user experience. Imagine having an excellent product, but when a user lands on your website to buy the same, they cannot navigate to the product or the page is too slow to load. Poor UX fails to retain online searchers which negatively impacts the conversion rate for your website. SEO strategies focus on web designs, speed analysis, and on-page content analysis that work in your brand’s favour. Also, SEO UX gets you a higher rank on the SERP because you are making it easy for users to get to the product you are selling. Google values user-friendliness.

5. Long-term and cost-effective:

SEO directly helps your brand with visibility. One of the other ways you can achieve a higher brand awareness is through advertising. But compared to SEO, advertisements are costlier. It is not always feasible for a small business to carry out large-scale advertisement campaigns. Most SEO tools are free. There is also ample information online that can guide you to carry out the best SEO in Singapore. There is one other advantage of choosing SEO over advertisements. SEO yields long-term benefits. Once advertisements are pulled down, your visibility plummets to nil. Consistent SEO practices ensure that you always have a high rank on the SERP without frequently spending money.

How can I optimise my small business website?

Here are some online tools for you to carry out SEO on your own.

  • Yoast SEO
  • Ontolo
  • Ahrefs
  • Moz Pro
  • SEM Rush
  • Google Console
  • Google Ads Keyword Planner

While there are these and more tools present online, what works out best in most cases is hiring the services of an SEO company. That does not mean that you will settle for any local SEO company. Look out for the best in the business and rely on their expertise. In most small businesses, only a limited number of people are employed. Sometimes, a single individual handles a small business, making it challenging for the business owner to handle business matters and the technical stuff. The best SEO agency will have a range of services that will help you optimise your website.

A leading firm will:

  • Help you formulate a solid SEO action-plan
  • Help you arrive at a quality website design that ticks all the boxes for Google algorithms
  • Have copywriting and content marketing services that ultimately lead to a well-optimised website
  • Have professionals specialised in the field of eCommerce
  • Provide website maintenance services so that you never lag behind

Having read this far, are you eager to contact an SEO service provider? You can consider Fenzo Digital. A premier SEO agency in Singapore, Fenzo is a one-stop solution for all your SEO needs. Excelling in customer service, the firm employs highly qualified professionals who work alongside business owners like you and turn your vision into reality. What are you waiting for? Strengthen your SEO game-plan and hold on to your seat. Your sales are about to take off!

Red Flag Alert: 7 Things To Avoid For A High SERP Ranking

Nothing is as decisive for a website as the search engine ranking page (SERP). It is the first page people see after putting in a search query. A high rank on the SERP is thus a guaranteed way of getting noticed online, automatically leading to more traffic to your website. If you have invested time and effort in building an online presence for your brand, SEO must have been your go-to tool for the same. There is a lot of buzz around SEO and ways to boost SERP ranking on the internet. Every SEO agency will give you a handbook that includes a thousand different strategies you can follow or techniques you need to master to create the perfect little optimised website. But what often gets swept under the carpet are the “don’ts.” What will cause your website more harm than good? Which SEO practices should you steer clear of? If you are beginning your online journey, having a clear knowledge of the red flags also is supremely important. To help you ace your web game, here is a list of top 7 practices a website should never resort to.

Why should I avoid these SEO practices?

  • Before jumping to the techniques, it is vital to understand why they should be avoided when many websites use some of these practices and crawl up the SERP. These sites have incorporated these SEO techniques and have gained short-term profitable results. Why should you avoid these then?
  • The chief reason is that these practices are known as Black Hat SEO, a term used for unethical strategies websites can adopt to get a higher ranking. These do not comply with Google’s algorithms which penalize sites that use these techniques. The penalty is a low rank on the SERP.
  • Google values only those contents which are of help to its users. Sites that use these techniques most often have little to offer to people because all they are interested in is manipulating traffic to their website and reaping short-term benefits. Google’s algorithms like Google Panda and Google Penguin will detect this unapproved behaviour, and recovering from Google’s penalty is difficult.
  • Thus, if you want to build a long-term web presence for a legit brand, you need to look the other way.

What to avoid when optimising your website?

1. Use of wrong keywords:

Keywords are the lifeblood of your content. They are the exact words or phrases that a person searching for something in your niche types out in the search bar. Not doing enough research about which exact SEO keywords benefit your business can cost you that high rank on the SERP. If you are using a keyword that has little to no relevance to what your potential customers are looking for, you are shooting yourself in the foot. Also, Google will think that you have nothing to offer to users–down you go on the search page! That is why, while optimising your website, do not just choose any keyword. Invest time in figuring out which ones speak for your brand. Any leading SEO company will give you the same advice.

2. Stuffing your content with keywords:

If you have figured out which SEO keywords drive more traffic to your website, good for you! But are you using them in every other sentence? You might be carrying out keyword spamming or stuffing. Filling up your content with popular keywords makes it sound unnatural and results in a poor user experience. Sometimes, websites also stuff their pages with keywords that drive traffic but are irrelevant to the brand. You already know that Google does not tolerate that. Spamming was a notorious practice even a few years back, but Google’s algorithms figured it out. Now your website will get penalised for the same. Ensure that you are not making the same mistake with your SEO keywords.

3. Unethical and poor backlink creation:

High-quality backlinks are one of the factors that Google considers when evaluating your website. Backlinks are links to your website on other locations on the internet. Having good SEO backlinks shows Google that your website is valuable. However, many resort to Black hat link building by spamming links to their website on random blogs or paying different low-quality sites to post links to their website. Google finds this a manipulation scheme and loses trust in your content. That is not something your website deserves.

4. Generating thin content:

There is nothing that Google values more than its users getting just what they need. If your website has thin content (irrelevant, duplicate, or plagiarised information) that does not benefit users, it will suffer consequences. Even if your website is not creating thin content but is consistently churning out poor-quality content, Google will not be kind. Any experienced SEO consultant will recommend prioritising your core content over everything else.

5. Bad UX:

The last point highlighted that optimising your website to guarantee a good user experience (UX) is key to a high SERP ranking. But it’s not just thin content that causes a bad UX. Difficult-to-understand website design, confusing navigation, and low speed negatively impact your website’s UX. This is why building a user-friendly site with quality content should be your SEO strategy. A leading SEO agency can come to your rescue with its premium web designing services.

6. Not running frequent SEO audits:

Investing in SEO is fruitful as long as you run regular audits to detect faults in your strategy. Audits help diagnose underlying technical, on-site, and off-site problems in the website and provide you with tools to address the same. Even though you are confident in your SEO strategy, running audits every two or three months ensures that your website is perfectly optimised.

7. Not tracking Google’s ranking algorithm updates:

Google keeps releasing new algorithms that judge websites and assign them a ranking on the SERP. Since with each update, there will be newer aspects you need to optimise, keeping track helps a lot. If you know the evaluation criteria, you can adjust your website accordingly. A high SERP ranking will be the sweet fruit of labour!

Conclusion:

Avoiding these practices will benefit your website in a thousand different ways. Also, remember that honest and high-quality content always finds its way to the top. Make that your main goal. Be consistent in building your web presence. You can always take the assistance of top SEO consultants and digital solutions provider firms like Fenzo Digital. With experts by your side, there will be nothing stopping your website from ranking high on the SERP.