8 Mistakes to Avoid When You Hire a Social Media Agency in Singapore

Social media marketing is gaining more relevance as a social media agency in Singapore reports that more users of the internet spend over 50% of their time in social media. From the original purpose of keeping track of college alumni, people are now depending on social media and their links for almost all of their information and social interaction needs.

If you want to reach any audience on the internet, social media marketing is a must. Even big corporations with billions of dollars in advertising budget will strive to carve their place in the platform. It is wise to hire a social media marketing agency in Singapore, but you still need to avoid these mistakes.

1. Not a Having a Concrete Social Media Strategy: If you think that social media is as easy as posting regular updates, a filtered Instagram post with a glossy photo every so often, then you are setting yourself up for failure. Your social media agency should have a sound strategy and be ready to tweak it depending on trends.
2. Being Out of Touch with the Target Audience: For local businesses, you need to have a feel for the community. A social media marketing agency in Singapore should be aware of any important event in the city-state. The Singaporeans are very dynamic, and your social media marketing strategy should work in accordance with this.

3. Failure to Engage with Customers: In social media, there is a thin line between followers and customers. If they follow you, you have to assume they are interested, and any inquiry should be entertained as a possible transaction. This can be extensive work, but social media marketing in Singapore requires this.

4.One-sided Brand Promotion: Brand promotion is a pillar of any marketing campaign, but it is not the only one. The first step is to ensure that the visitors are informed of your products and services, but you need to make it about them, not just about your brand. The customer needs to see how your presence benefits them.

5. Failure to Connect with People: Your customers are not just numbers on a board–they are people. Always note that many times, social media users are not online to buy, unlike eCommerce sites. The social media marketing agency should find creative ways to establish a connection with the audience before blasting going on hard selling mode.

6. Employing a Single Strategy Across Multiple Platforms: Z Every social media site has its own characteristics and a primary demographic. There are different dynamics for each, that is why many people have accounts in multiple social media platforms. Therefore, you cannot have the same social media strategy for Facebook and LinkedIn. Instagram and Twitter also have different dynamics, so the post you place on Instagram may not be effective on Twitter.

7. Failure to Keep Track of Results: Social Media also has advanced metrics just like Search Engine Optimization. Part of the job of a social media marketing agency is to track down the results of their posts. If a post does not perform well, they should analyze the reasons, and there are many. Good thing for social media, you are only as good as your last post, and you can post again.

8. Overreaction to Negative Comments: One thing to remember in social media: You are dealing with people. As such, they can be prone to emotions and outbursts of frustration. In some cases, the customers really seek concrete answers. A social media agency in Singapore should determine where a negative comment belongs. It takes patience, but a social media agency in Singapore should be able to discern comments and respond accordingly.

Conclusion: Social media marketing agencies understand that marketing in social media involved establishing connections with people and not just marketing products and services.

Website Maintenance Must Read For All Platforms

Website maintenance is much more important than you think. Most people think that having a flashy website that draws people’s attention is enough. There is a huge amount of work involved in WordPress maintenance, Shopify maintenance, and other websites.

Website maintenance is not as simple as posting announcements and promotions, and website maintenance plays a big part in several other aspects of online marketing. Here are some reasons why:

Website affects Search Engine Optimization (SEO)

When you speak of Search Engine Optimization (SEO), the impression is that it is largely dependent on the content. This is true, but there are other factors in SEO that are directly involved in Website maintenance. This includes the Woocommerce maintenance and PHP website maintenance of marketing sites.

For content-heavy websites, WordPress maintenance includes:

  • Extension and plugin updates – WordPress maintenance should include checking that the latest versions of plugins
  • Elimination of dead links  – dead links are part of a WordPress maintenance or Woocommerce maintenance, ensuring that all clickable links are functioning as intended.
  • Loading Speed – it may be a split-second but this is also part of the search engine’s metrics when they determine which sites are placed at the top of the search results page.

Website maintenance is also important to provide the best user experience. For visitors of shopping or marketing sites, eCommerce sites like Woocommerce maintenance and Shopify maintenance tasks include, but are not limited to:

  • Updating data and promotions on display – ensure that the site is maximized. Take down promotions that are no longer valid and verify information provided.
  • Websites today need to have visual and interactive media. Aside from good content, this is also what drives organic traffic to the site.
  • Backlinking is also an SEO practice that applies to marketing and eCommerce sites. Links must have high domain authority so they can add to the credibility of the site, which is a huge part of search engine criteria.

When you continuously engage in WordPress maintenance, there are various, tangible benefits like:

  • Your website will be secure. Your WordPress site is easy to install, and they also provide a security plugin. However, if you continue to add content and links to your site, you open your site to a certain degree of risk. The more you add to your website, the higher the probability of getting hacked. Periodic WordPress maintenance ensures that your site is safe even with any addition that you post.
  • WordPress maintenance specialists would tell you that your WordPress site is not safe if you just install a theme and a plugin without external protection. WordPress maintenance will check on this security issue and prevent possible bugs in the system.

Woocommerce maintenance and Shopify maintenance show the benefits of periodic analysis and constant monitoring will help eCommerce sites. Here are some of the direct benefits:

  • Website maintenance reduces cart abandonment: A sale doesn’t count until you close it. There are countless interested customers who failed to seal the deal due to website glitches and issues, and all the effort of promoting the product is wasted. A smooth-running website will prevent this.
  • Better Customer Feedback: When a customer shows interest in a product, he should leave an ecommerce site feeling satisfied and reassured, not frustrated.
    The eCommerce site should have products prominently displayed on the landing page and clear instructions on how to get the important information. Credibility is important, so contact details and customer feedback should be easily accessible.
  • Agility: The concept of agility is to be able to quickly adapt and adjust, especially in an industry and market with fast-changing trends. You are focused on developing and marketing your products, so it is better to leave the website in professional hands. PHP website maintenance experts will reiterate the value of constantly updating since a poorly coded website leads to many glitches.

 

 

 

The Best Digital Marketing Services for Your Business in Singapore

Digital marketing services are often implemented by an agency. A digital marketing agency in Singapore will need to have a clear view of the market, specifically, the targeted audience of your business. It can start with the specific demographic, and whether they are bound by geographical or age boundaries.

On the subject of digital marketing agencies, the big question for your business is why you need to work with an agency. Is it a necessary expense, considering there are platforms such as social media to promote your business? If you have a public relations or promotions personnel, do you still need to employ the services of a digital marketing agency in Singapore?

The Edge of Digital Marketing Agencies 

Digital marketing is a very enticing concept. Promoting your business on a website is a great deal and saves you a lot of money. You don’t need to spend on physical or conventional advertising–all you need is a website. That’s a great deal.

It is a great deal, and this is why millions of businesses all around the world agree, so they have also taken their businesses online. How will they even see your website?

This is the question that digital marketing agencies try to answer. A website is your store, but digital marketing agencies bring the customers to your store, instead of your competitors’ sites. Digital marketing covers much ground, but these are some of the main principles.

Search Engine Optimization

Search Engine Optimization (SEO) is one of the specializations of digital marketing agencies. As with physical stores, the search engine results page is the shopping mall. This is where the customer goes to find what they need. Google, Bing, Yahoo and Baidu are some of the examples of major search engines.

Search engines are like giant shopping malls, with millions of stores. Your digital marketing agency will study how to navigate these search engines and place you in a good position where the customer can easily find you. Just like the age-old business mantra, the secret to success is location, location and location.

SEO is not an exact science, and it is constantly changing. While they are built on certain principles, it is based on algorithms that fluctuate. In short, it is a complicated, flowing practice, and if you want to succeed online, you need to keep up with the flow. The digital marketing agency in Singapore will do the research and implement the changes for you so you can concentrate on what you do best: developing your business.

Website Maintenance and Development

Your website is your store–your window to billions of users on the internet. If your SEO strategy brings customer traffic to your site, they better like what they see. The digital marketing services should include website hosting, development, and maintenance.

The branding of your company will be reflected in your website. You should show your best, and even more, present your company as credible, reliable, and capable of delivering what you promised.

There are many aspects of website maintenance and development. The basics include functionality. When the users click on the menu, the selected option opens. Another aspect is presentation. Is the user interface easy to navigate? Are the visuals attractive and enticing? Are the pictures of your products clear? The internet is a visual medium, and design is just as important as functionality.

The driving force behind website maintenance and development is user experience. Every digital agency understands that driving traffic to a site is worthless if the visitors leave right away because they were turned off by the site. On the other hand, a worthwhile user experience will be easily shared on the internet, thanks to platforms like social media.

Social Media Marketing

Social media is taking over the internet. More and more people are spending a higher percentage of their time on the internet on a social media platform. Needless to say, your business needs to be there. Your digital marketing agency knows the nuances of each social media platform, and will help you determine which one works best for your business.

There are different demographics that dominate each social media site, but many people have accounts in multiple platforms. Your digital marketing agency knows how to approach each site, as there are sites that emphasize visuals and there are sites that value engagement. A digital agency in Singapore has an idea of where the audiences hang out–and when it is best to post.