Abide by these Essential Rules of Website Maintenance in 2021

The role of the website is similar to that of a brick and mortar store/office in the physical world. After the inauguration, a shop or office requires regular maintenance, like repairs, and renovations over the years, to keep it functional and aesthetically pleasing. Why would it be any different for a website? Your online presence needs tweaking and fine-tuning at regular intervals (weekly, monthly, quarterly, and yearly updates) as part of website maintenance to prevent technical errors, performance glitches, poor presentation, and low ranking.

Each update has a different timeline depending on the contributing factors, technical enhancements, and upgrade in SEO rules. Hence, the checklist keeps evolving each year, with new adjustments and requisites. Here are the essential tips on website maintenance for 2021, covering PHP, WordPress maintenance and Shopify maintenance.

WordPress Maintenance

WordPress maintenance is all about continuance and demands weekly, monthly, and yearly tuning depending on the requirement. Regular maintenance helps you to foster a functional website with zero to minimal downtime.  

  • Keep a weekly check on the front-end. It helps one detect critical issues with the site. Besides that, it should be routine to visit all the important pages to see if they are functioning well.
  • A weekly backup is critical to ensure the security of the site data.
  • If people are posting comments on your website, you need to approve the real ones and flag the spam, preferably using a plugin.
  • Some WordPress sites have key processes like checkout, which needs weekly checking for any error.
  • Do not forget to keep tabs on the Google Search console. If the search engine encounters any problems with your website’s optimization, you get an alert on the search console.
  • The loading time of the page directly impacts the performance and website traffic. So, it should be tested every month to detect if anything or any error is slowing down the process. If you add a new feature to your website, make sure that it does not disrupt the site’s performance.
  • Please keep track of the website traffic to fix any issues whenever it arises by running analytics.
  • WordPress sites often become the target of malicious intent, to prevent which monthly security scans are a must. You can get security plugins for that.
  • The database of the site is a goldmine of data with all essential information about the website settings. If not optimized, it can create clutter.

While these were more like the regular WordPress website maintenance tasks, there are long-term upkeep essentials as well, such as:

  • Check whether you need new web hosting in case you outgrow your existing hosting plan.
  • Audit and alter your website content from time to time to enhance the site’s SEO.
  • Prevent any malicious intent by changing the WordPress password at least once a year.

Any diligent professional for WordPress and PHP maintenance would keep tabs on all of the above to ensure that your website keeps running without any security hindrance or performance glitch.

Shopify Maintenance

Shopify framework, as the name highlights, are for ecommerce websites. Considering that over the COVID-19 period, many businesses have switched from physical to online stores in Singapore, many business owners will benefit from these 2021 Shopify maintenance checklist. Even if you have a hired professional for website maintenance, knowing the basics helps you keep tabs on the web platform.

  • Ecommerce sites have a lot more content than a conventional website, such as product information, prices, FAQ pages, etc., all of which can change from time to time. So, you need to keep tabs on them and update them when needed.
  • Keep refreshing the look and feel of the ecommerce site from time to time to break the monotony of the shoppers.
  • Ecommerce sites come with payment processing platforms and hence can be vulnerable to cyber-attacks. Regular security checks and updates can help prevent them.
  • If your CMS is unable to handle a certain feature upgrade to the site, you can upgrade the feature by using a plugin to enhance the functionality.

Other than these, the website SEO demands to be refreshed from time to time to augment the performance of the shopping site.

Like any other system, a website requires regular care and maintenance, just like you would pay attention to a storefront or the office inventory. Ignoring website maintenance can not only diminish its quality but adversely affect your business as well.

Boost Your Digital Marketing Efforts with Strategic Website Design

Singapore has been riding the high tide of digitization under their Smart Nation initiative since 2014. At present, most businesses, big and small, have their web addresses to connect, attract, and engage with the target audience. The website is the first point of contact between a business and its clients/consumers. Therefore, you need seasoned professionals from a trusted and reputed web design company in Singapore as your chief architects. For an all-encompassing impact, your web design efforts should also correlate with digital marketing efforts. Only then can you expect your business to outshine the competitors’. The moral of the story: web design/development and digital marketing in Singapore are both sides of the same coin.

Website Design + Digital Marketing = Increase in Revenue

The professionals working on web development in Singapore stress merging it with compatible digital marketing techniques to maximize business returns.

Brand Identity

In today’s competitive market, a positive brand identity is everything. A website creates the first brand impression in the minds of the target audience. It represents your brand, highlighting its USPs and camouflaging its shortcomings. Here’s where the web design company in Singapore, working for you, blends in marketing elements. They ensure that the look and feel when attempting website design in Singapore is in confluence with the:

  • Placement of the company logo.
  • Use of company colours and the font.
  • Images and videos.
  • Content (taglines, motto, captions, etc.).
  • Promotional banners and likewise.

Other content-related placements such as the white paper, project portfolio, charts and graphs, etc., should perfectly balance the page design. A small tip here: when working with a website design company, ensure that they have the required knowledge about digital marketing in Singapore.

Search Engine Optimization (SEO)

Experts of website design in Singapore acknowledge SEO strategies since they generate organic traffic for the website. Poor SEO can decrease the visibility of the website, impacting business. There are instances where a website design agency had to completely re-do the website because of some fundamental SEO errors in its making. Whenever there is a major Google update, a web design company in Singapore would have to revise the website’s structure accordingly.

In 2019, Google updated mobile-first indexing, meaning that the search engine would focus on indexing mobile websites. Following that, the website’s design and layout had to be changed to maintain high page rankings.

Another example that will help you understand the importance of SEO for website design in Singapore is duplicate content. When developing a website and uploading the content, one should ensure that it is not duplicate. Google will immediately flag it, and your page ranking will plummet.

Conversion Rate Optimization

A website design agency should have professionals adept in conversion rate optimization or CRO, which is a systematic process of converting website traffic into purchasing customers.

When your website design company in Singapore can deliver stellar page layout and presentation, it automatically boosts the conversion rate. A prim and proper looking website increases the business’ reliability in the eyes of the consumers.

A good website design company will always strike a balance between simplicity and functionality when designing a site. That draws the attention of the target audience the most.

User Experience

How much time does your website taking to load? How easy is it to find a product or page on your website? Does it take a lot of time for a video to play or a picture to load on your site? Your user experience is determined by all of the above, which is as good as your page design. It’s the primary requisite to be maintained by a web design company in Singapore.

The website should be easy to navigate; it should have a clear and concise layout, with all the elements in a harmonious balance. When inserting videos and pictures, those should be strategically optimized through digital marketing in Singapore. Otherwise, it might increase the page loading time, turning away the consumer. The URLs on the website should be workable, or else it creates a negative impression on the visitor’s mind.

Conclusion

To summarize, your website design agency should work and create the page keeping in mind the crucial aspects of digital marketing in Singapore, or it would not have any positive impact on the page ranking and your online visibility. The convergence of digital marketing and web development in Singapore will maximize the potential of your website to generate more business through enhanced visibility.

Why You Should Outsource Your Website Maintenance?

For your Ecommerce sites, you need to have dependable website maintenance. This is already established since user experience is the primary factor for Ecommerce sites. Magento maintenance and Shopify maintenance can spell the difference on whether a customer would stay long enough to reach your call to action.

Even for content sites, customers now have high standards since they know they have options. You may have great content on your blogs, but if your blog has slow loading time, they may just move on to other search results. Thus, PHP maintenance and WordPress maintenance should mean a lot to your business. 

Website Maintenance Options 

Website maintenance is no longer debatable. It is a necessary investment. Whether it’s Ecommerce maintenance, WordPress maintenance, or Magento maintenance, websites need constant checks and evaluations. Simply put, if the sites break down, your business is also slammed shut.

However, if you are looking for affordable web maintenance, you may have to think out of the box, or out of your company.

If you do not have the resources to establish your own IT department or hire an in-house webmaster, the best option is outsourcing.

Advantages of Outsourcing 

For your PHP website maintenance or your Woocommerce maintenance, outsourcing provides cheap web maintenance. Compared to having in-house Magento maintenance or WordPress maintenance, these agencies are experts because they specialize in the field.

Even if you hire a dedicated webmaster, that is just one person to handle all the information technology issues and also commit to learning new innovations related to your website’s field.

With a website maintenance agency, you can get affordable web maintenance run by experts because they have staff dedicated to Shopify maintenance, while they also have staff to handle Magento maintenance, and Woocommerce maintenance. They are committed to their field, so if there are updates or simply more efficient, money-saving solutions, they would be the first to know.

Also, when you outsource to a team as opposed to hiring a webmaster, there is always someone to heed your urgent needs. If your webmaster calls in sick and you need Ecommerce maintenance, then you may have delays in the response. An agency will have multiple staff to address your website emergencies. 

One Step Further

You may have noticed that many major businesses have outsourced their operations offshore, They have found more efficient and affordable web maintenance. This became an option as web maintenance can be done remotely.

There are other countries that offer skilled labor in the Philippines and India. These countries can cross the language barrier, since they can speak and communicate in English. Many of them are well-versed in Woocommerce maintenance and Magento maintenance, and they are not affected by Singapore’s high cost of living.

Things to Consider

The concept of offshore outsourcing is promising, because if you can find capable service providers who can perform regular WordPress maintenance or Ecommerce maintenance at a significantly lower cost, you can save a lot.

You need to consider the time difference, though. The Philippines has the same time zone as Singapore, but if you outsource from other countries, you may need to double check if they have flexible or extended working hours.

Other considerations are communication and accountability. Even if these countries can speak English, especially those with IT backgrounds, you may need to clarify the terms more thoroughly, as well as arrangements on the scope of responsibilities. These can all be ironed out in the contract terms, though.

There are cheap web maintenance options but you can think out of the box and find the perfect solution for your Ecommerce maintenance and PhP website maintenance.