6 Tips to Level Up Your PR in Less Than 20 Minutes per Day

Public relations has come a long way from being just a sales strategy to an art form. And today, it also has become more and more popular as an inbound marketing and SEO strategy.

Bigger, more established businesses hire a PR firm to make sure they look good. But as a small business owner without the means to hire a PR firm, that should not cut you off from the opportunity to look good as well in the eyes of the public.

Do these six tips to improve your public relations without spending or sleeping on it. Guaranteed, you will be well on your way to getting more press mentions and coverage soon.

1. Get More Testimonials

Testimonials are the holy grail of businesses. Marketers know well that word of mouth can help propel your business forward, fast and easy. But did you know? Testimonials matter a lot to your PR outreach.

Like customers, editors and readers do not care so much about what you have to say about yourself. But they do care what others have to say about you. Your past and current customers’ testimonials add credibility to your PR.

All you need is 10 minutes and balls to ask your customers.

2. Newsjack

Newsjacking is a popular PR practice wherein businesses or PR companies align a brand with a current event to attract media attention and boost the brand’s exposure. In simplest terms, newsjacking simply finds a way to make a company relevant to the hot topics of the day.

For instance, the Cambridge Analytica scandal. As a cybersecurity company, you can give your insights into what’s happening and things like that. That said, it’s important to stay up to date in your industry.

All you need to check the news is 20 minutes a day and you know what’s happening.

3. Pitch journalists on HARO

HARO, which stands for Help A Reporter Out, is a sourcing service aimed at connecting journalists and bloggers with relevant expert sources. It’s a great platform to pitch and potentially gain press coverage.

You can pitch journalists who are looking for sources or asking questions for the stories they are working on. When pitching, include your answer to questions and your or your client’s bio and contact details.

All you need is 20 minutes to find and submit a good pitch.

4. Apply for awards

Awards and certificates validate your business one way or another. Whichever award it is, whether directly or indirectly related to your business, make you look legitimate in the eyes of your clients.

Do a little research about which awards in your industry are the biggest and most trusted. Read their guidelines, and send in your application. Although, note that some awards have entry fees, which varies from a few hundred dollars to thousands.

You can do it in 20 minutes a day.

5. Write updates every day

Press releases aren’t dead, and yes, reporters and journalists still depend on them. Press releases do not mean media coverage out of the park.

And that means double down on distribution. Put out at least one press release a month to increase your chances of getting covered. But do not send press releases for distribution’s sake.

Take some time to write updates every day and write a press release about the important updates. Make sure your material stays relevant and interesting. Otherwise, you are going to hurt your chances of getting covered.

All you need is about 20 minutes a day (or about 4 hours a month) to make it all work.

6. Follow a reporter

Social channels are an indispensable tool among Journalists and editors today. They are all over Twitter, Facebook, Reddit, and other social media platforms to keep up with what’s happening and break the news.

Follow journalists and editors covering your industry. But don’t just follow them, engage with their posts or tag them in their articles. Can you imagine the number of press releases journalists are receiving via email each month, yeah? Social media is a great way to cut through the noise and catch their attention. Use Muck Rack to look for journalists to follow.

It only takes 10 minutes to share and engage with them.

How Vital is Hyper Local SEO for your business

The impact of digital marketing on modern businesses has been tremendous over the last decade especially with the evolution, transition, and dependence on computers, the internet, and smartphones. Living in a smart world has its own set of advantages and disadvantages. If you are a business owner, it is high time you evolve and align yourself with the growing digital trends. Else, you would face extinction like thousands of others who perished simply due to their inability to cope up with the changing market trends. The digital revolution is a unique transformation where businesses need to digitize themselves to harness the power of digitization with the assistance of digital agencies to avoid digital disruption. Now let us drop the word ‘digital’ for the time being! Let us ask ourselves a few very basic sets of questions:

How many people use a smartphone in the year 2019?

The number of smartphone users in 2019 is a stunning 4.86 billion taken into approximation considering the minor variations and errors in data collection and sampling. In Singapore itself, the number of mobile phone users is 4 million plus.

How many people make business inquiries through mobile phones?

The number of smartphone users making business inquiries from their smartphones is close to 3 million.

How can I harness the power of digital customers?

The answer is Hyper Local SEO! It would align your business with the search results of the customers. Once you get a good local online presence, the profit tables would get turned easily in your favor. Let us see the different steps which are necessary to set up your local online presence effectively!

  • Setting up Google My Business Profile
  • Put hyper local terms on the web page and promotional content
  • Use schema or structured data markup

How would I make the Hyperlocal Marketing Strategy Successful?

  • Explore every marketing idea and put it to test
  • Establish strong business relations with the business community
  • Leverage the secret of content relevancy
  • Ensure unique customer experiences

Important tactics when it comes to using the marketing keywords

The choice of the marketing keywords should be based on the values shown by the recognized keyword research tools like Google Adwords Keyword Planner, Ubersuggest’s Keyword Tool and Moz’s Keyword Explorer. Targeting the keywords which have a high search volume would automatically turn the tide in favor of a local business. Imagine, your local business showing up with a high search volume keyword in Singapore. The number of queries coming to your business would increase exponentially leading to assured ROI optimization.

The second most important point which is associated with Hyper-Local SEO would be the region specific keywords. The importance of region specific keywords is vital in local SEO. For example, you are targeting customers who would be looking for a restaurant near the Suntec City Mall. The right keyword should have the phrase ‘restaurant near Suntec City’.

Google autocorrect and auto-suggest tools are very helpful in selecting the right keywords and generating the desired traffic from the location. With a plethora of marketing assistance tools available in Google, you just need to be careful with your content marketing strategy and keyword selection. Over the last decade, Google has transformed the face of many businesses by acting as a conversion funnel. Proper digital strategies increase the funnel conversion ratio leading to positive results for businesses.

The power of digitization will go far beyond customer conversion and sales. It would soon become the biggest ecosystem connecting millions of humans across the globe. The rapid rise in digitization would automatically expand the potential of local and small businesses to timestamp their presence in the markets. Many small businesses in Singapore have already aligned their businesses with the local search market and have harnessed its massive potential.

Local SEO in Singapore has become a very sought after service since the country has tremendous potential in terms of consumerism. Plus, thousands of tourists visit Singapore each year. Most of the tourists use local search to identify the best restaurants, hotels, malls, shops, and places of interest. Google has a place for everyone.

How to Make a QR Code in 7 Easy Steps

If you ever saw a square-shaped with black and white symbols, then you’ve probably encountered a quick response code, or QR code for short. It usually has pixel- like patterns, and looks like this:

QR codes are used to take information from a transitory media and put it in your cellphone by scanning the code. Once it is in your cellphone, it may give more details regarding the product, such as links, event details, coupons or discounts, and other information.

Barcodes vs QR codes

A barcode contains information, such as the product’s manufacturer, price and so on. Yet unlike QR codes that can be read by smartphones, it can only be read by barcode machines. It has a small collection of black parallel lines with varying width and thickness, and numbers below it. It looks like this:

Since a barcode is rectangular in shape, it can only be scanned horizontally. QR codes are square-shaped, so it displays their data horizontally and / or vertically, and can be scanned from any direction for 360 degrees. Because of this, it can hold more characters.

QR codes are also interesting to look at, and from a marketing point of view, it enhances the probability of engaging the customers. Whilst a barcode is for the benefit of a company and its employees, such as a grocery store clerk checking out the items of a buyer; a QR code enables the consumers to learn more about a product, and engages them on as to what the company has to offer.

How do QR codes enhance your business?

Nowadays, almost everyone has smartphones. A QR code scanner is easy to download, free of charge, and scanning a QR code takes less than a minute. You can use QR codes in:

  • directing potential customers to your website, Facebook, twitter, Instagram or other social media accounts
  • using it as a discount coupon to be checked out on the counter or alternate the conventional price tag into a digital one
  • promoting your contact information

These are just the possible advantages of using a QR code for your business. Want to give it a try? Below are steps on how to make your own QR Code:

1. Choose a QR code generator

There are a lot of QR code generators out there. However, be sure to check the following features:

  • compatibility to most QR code readers
  • design customization
  • whether it tracks the performance

Here are some QR codes generators:

  • me
  • Visualead
  • Kaywa
  • QR Code Monkey
  • qr-code-generator.com
  • Create QR code by Google App Engine
  • The-qrcode-com
  • Free QR Code Generator by Shopify

2. Choose your content

What type of content do you want users to access after they scan your code? There are 10 types of possible content, namely, URL, vCard, text, e-mail, PDF, SMS, App stores, or images.

3. Enter your data

Once you’ve chosen your content, a form will appear where you can fill out the information. You will a set of fields where you can enter your contact information, and supplementary details regarding the manufacturer, and your product.

4. Customize

Depending on your chosen QR generator, you can customize your QR code to your liking. However, bear in mind that too much customization can make it more difficult for QR code readers to read the code. Preparing two versions is a good idea – a simple one, and one with your preferred design.

5. Test it

Before launching it to the public, it is crucial to make sure that it works properly. Test it on multiple QR readers to maximize the probability that it can be read by a wide array of people.

6. Advertise

It’s ironic, isn’t it, that you need to advertise your advertisement? But a QR code will be useless if people don’t see it. You can distribute it on social media platforms, print ads, or anywhere where people can conveniently scan it.

Also, even if we’re in the digital era, bear in mind that not all people are tech- savvy. It would be helpful if you include instructions on how to use it.

7. Track its performance

Are people viewing your code and redeeming your offer? Are they only viewing it? Are they even scanning your code?

Knowing these will help you determine if your QR code is functioning, and what modifications can you make if it isn’t. Just like any marketing strategies, feedback from your consumers is important. If it isn’t generating enough people, you probably need to work on your distribution, or the code itself.

These are just steps to guide you in your business. However, bear in mind that advertisements are only supplementary, and your products are your stars. With that being said, best of luck in your endeavors!