8 Red Flags to Watch When Choosing an SEO Agency in Singapore

1. Your SEO Agency is Solely Focused on the Search Engine

While SEO is centered on the search engine by definition, the end goal is not to rank, but to bring quality visitors to your website. The top SEO company in Singapore does not lose sight of this goal. If an SEO agency does not take the time to listen and discuss your goals, then it should be a red flag.

If the SEO consultant only recommends search engine placement remedies, then it is a sign that they do not have dynamic, agile strategies.

2.Your SEO Agency Refuses to Discuss Your Budget Limitations

This is especially true for the startup companies. SEO Agencies should be partners in the company’s growth. The top SEO experts in Singapore form bonds with their clients and are deeply involved with the company’s rise in stature.

If an SEO agency demands upfront payment and does not offer possible adjustments to the package, they may not be concerned about helping you grow your company and only care about their income.

3. Your SEO Agency Disregards Content Quality

The SEO experts in Singapore will confirm that the phrase “Content is King” is not an exaggeration at all. Quality content is valuable not just for the search engines but most especially for the users.

If your SEO consultant is willing to cut corners on developing quality content, they may not be up to date with the current SEO criteria. What’s even worse is that low content quality may even reflect on your site’s overall credibility and reputation. This can cause negative effects on your site and your business long after you have ceased your relationship with the SEO agency.

4. Your SEO Agency Guarantees Top Ranking in Search Engines

In almost any industry, the adage that “if it’s too good to be true, it probably is” holds true. It is easy to make promises that are pleasing to the senses, but you must also analyze if those are actually achievable. Most SEO experts will tell you that no one can guarantee with absolute certainty that they can get the number 1 rank in the search engine rankings page.

There are best industry practices and they also evolve over time since the search engines also change their algorithms. An SEO agency that makes an unattainable guarantee will likely fail to deliver on their promise.

5. Your SEO Agency Compromises on Integrity

Similar to making impossible guarantees, an SEO agency that compromises on integrity and adopts shady practices is likely to make other shortcuts just to prove that they kept their end of the bargain. What would happen is that you will get short-term results, but you would have to pay for it with long-term consequences.

One example is the practice of using backlinks without checking on the credibility of the links. If they are simply trying to reach a quota of backlinks, it may even be counter-productive. SEO agencies in Singapore warn that “dead links” and backlinks to sites with low credibility will also affect your own site’s reputation.

6. Your SEO Agency does not run Regular Website Audits

SEO consultants in Singapore cannot overstate the value of regular website audits. They understand that SEO is constantly evolving, and they need to keep up to date on whether their current methods are still effective or if they need to employ new strategies.

If an SEO agency refuses to update their strategy, then they may be left behind if the search engines eventually update their algorithms.

7. Your SEO Agency does not provide Client Support

The best SEO agencies in Singapore can provide a wide array of services, and this may include website maintenance. This service entails client support, and if your SEO agency is not willing to follow through, it may reflect on how reliable they will be in the future.

An SEO agency should be your partner, and they should show reasonable concern on the performance of your site and your business as a whole. Client support, whether for website maintenance or SEO updates, your partner should be communicative and helpful.

8. Your Website Receives Low Organic Traffic

One of the goals of SEO is to drive organic traffic to your website. It takes some time to develop this, but there should be marked improvements. Top SEO companies will remind you that site traffic is even more important than search engine placement, and is the result of a comprehensive and dynamic SEO strategy.

It could be the result of being too focused on the search engine, and that is a red flag that should have been avoided.

Eight Reasons Why Video Should Be Part of Your Online Marketing

1. Better Connection with Target Audience

Marketing today is all about establishing connections with your prospects. In Singapore, promotional videos are a common way to bring your message clearly and concisely. The best video editing services in Singapore can easily connect with your audience and give information in a span of two minutes, which is valuable since most Singaporeans are often busy. The best way to connect with them is to maximize value for their limited time.

2.Brand Visibility Across Various Platforms

Your brand needs to be visible to reach your audience, and many platforms now encourage videos as a medium. It used to be YouTube, now there’s TikTok, and there would be other platforms emerging. Business video editing services can utilise the strengths of the platforms with top-notch corporate video production in Singapore.

The target audience in Singapore have accounts in various social media platforms, and most of these support video. Your video editing company in Singapore should have your brands present in all of these sites. 

3.Encourages Customer Engagement

Many video editing services in Singapore often neglect customer engagement. Their focus is on sharing information on their product and service.  You should avail of affordable video editing services that also provide content that will engage the viewers. Your video editing company in Singapore produces trendy and intriguing promotional videos that will entice the viewers to leave comments and ask questions, like humorous content that the viewers would even share with their friends.

4.Greater Sales Conversions

In recent years, digital marketing experts have concluded that most internet netizens would rather watch a video than read written content. Many brands have shifted to corporate video productions, since video is now the most potent call to action. Choose an affordable video editing service that can inform viewers of your product and include an enticing closing line for your promotional video in Singapore.

5.Earns Trust of Site Visitors

If you have heard of the phrase “Pics or it didn’t happen,” you would be familiar with the attitude of today’s netizens. They are now more skeptical and demanding. They want proof to back up your claims, and even more than pictures, video would be more effective in gaining their trust.

There are now many reports of scams and false claims, but the best video editing services can win the trust of the site visitors with effective content and straightforward video presentations. It allows you to add a human element in your marketing, rather than just words. 

6.Gives You An Edge Over Competitors

The demand for video production in Singapore is increasing because brands that have engaged in video marketing have gained increased market share over the years. The internet has evolved into a visual medium since it is both entertaining and time-saving. The average person would rather click on an infographic rather than read text if they were given the option.

If you present the features of a mobile phone as a list of specs, it might not be effective in convincing the ordinary person. But if business video editing services present the product in a video from the point of view of a phone user, they can see how the new model will make their life easier.

7.More Appealing to Mobile Users

Speaking of mobile phones, video is simply designed to appeal to mobile users.

online video platforms have modified their interface to be more mobile-friendly, and it is simply more convenient to watch a video than read text, and users can even watch videos as a group.

As more people have access to faster internet, video editing companies in Singapore can now be more creative and adventurous with their production, as mobile users have raised their standards.

8.More Favorable Rating with Search Engines

According to SEO analysts, you are 50 times more likely to end at the front page of Google if you have video embedded on your home page. For the SEO practitioners, that alone is a reason to invest.

Search engines have made it easier for their users to find videos, even including video results on the main search engine results page. Choose an affordable video editing service that can work with your SEO content providers.

How to choose the right social media agency in Singapore?

Social media is a raging phenomenon as most of the top websites in the world are from social media platforms. Facebook, Twitter, Instagram and LinkedIn are the foremost examples of top social media sites that number billions of accounts across the world.

The top social media agency in Singapore understands that while social media sites are designed to be inclusive with a user-friendly interface, it has many functions and features that make it very versatile.

There are many businessmen who don’t believe in social media marketing, as they would say “Even my kids have Facebook.” It’s hard to believe that the site where you post your baby’s first step pictures would also be a marketing site. But that’s exactly the point.

The Magic of Social Media

When people go to social media, they have the intention to interact, share some jokes and memes and talk about their day. They can also share news and articles. No one goes to social media sites to buy, don’t they?

Social media marketing began as inserted ads on the news feed or on the sidebar but now they have their own marketplace. Users go to Facebook, and they end up with purchases. This means there is some marketing going on without you knowing it.

Choose the Right Social Media Agency

Now you’re convinced that social media marketing is necessary and you want to engage in a social media agency in Singapore. How will you choose the right one?

1. Creativity: We’ll mention again, there are billions of social media accounts, with Facebook alone crossing the 2 billion threshold. That’s a whole lot of customers–and a ton of competitors.

There is hardly any field or industry which does not market its products or services in social media. That makes it very difficult to stand out. It is a wide open field with neighborhood candy shops having a page along with industry giants. To stand out, you need to be in tune with the trends, but you need to be creative–in any platform.

2. Recognition of Every Platform: Not all social media platforms are created equal, but recently, users have crossed platforms. That means it is harder to typecast the users of social media.

You have probably come across a famous meme which depicted a certain celebrity and her profile photos throughout four different social media accounts. This is what’s happening now. Facebook users also have Twitter for timely updates, LinkedIn for work related contacts, Instagram for travel pictures and the like. Every aspect of life is being covered.

Your social media marketing agency in Singapore should know that posts on Instagram, even if they can be shared with Facebook, is not optimum content. While most Instagram users also have Facebook accounts, they have a purpose when they visit a social media platform.

3. Understanding Different Features:  Social media marketing in Singapore is usually geared for their busy and driven professionals. The features of social media overlap–there are pictures in Pinterest and on Instagram, for example. But Pinterest photos are more on instruction and discovery, where Instagram is sharing personal shots.

Why are two photo-sharing apps so different from each other? To illustrate, both platforms have been popular for sharing fashion preferences  (the OOTD – outfit of the day). But Instagram includes the face, complete with filters and expressions. Pinterest really focuses on the clothes, with faceless photos being liked more often. The social media agency in Singapore knows when to use the right social media app.

4. Effective Campaigns:  Can my brand be promoted across all social media sites? The answer is yes. Will they be effective? This is where you have to check your social media marketing agency’s portfolio.

They should be able to mount campaigns and consistently support them. They are ready to provide content (pictures, videos, text) and deliver superior quality.