7 Quick Tips for Finding the Right Web Development Company

Just how important is website design? Your website is your portal to the world, and for millions of people, this is the only way they can get to know you and what you offer. The recent pandemic promoted online shopping to a necessity from just an option.

Web design in Singapore is not just about aesthetics, it is also about an intelligent and functional interface. In a progressive country known as a melting pot of cultures, website development is at the forefront of Singapore’s corporations regardless of scale.

In this scenario, choosing the website design agencies you contract with is a huge decision. Here are some tips to help you find the right one.

1.Their Website is a Showcase

We have already established the importance of the website from a business perspective. If your business is web design, then the importance of your website increases exponentially. Simply put, it is unlikely that they could design a good website for you if they can’t make a good one for their own business.

Check the interface. Is it easy to navigate? Are the choices clear and defined? Does the website load quickly or do some features and images lag? One important factor you should check is how the site performs on mobile devices. More and more people browse, shop, and engage in social media on their phones.

2.Transparency with Reviews, Ratings, And Customer Feedback
Credibility is something that your customers will seek out from you. Your website should be transparent, allowing visible access to real customer feedback, reviews, and ratings. Web design agencies in Singapore know the importance of word of mouth. People trust fellow customers more than endorsers nowadays, so any website development agency worth their salt should be willing to show what customers think of them.

3.Consistent Support

When a website goes live, this does not mean that the work is done–it has only just begun. Once the site goes live, you will not only watch out for glitches but also check on the functionality and responsiveness of the interface.

If you find out that something needs to be adjusted or altered, how will your website design company respond? Singapore customers are not afraid to air feedback, so the initial returns on the website would be very helpful moving forward. You need a company that can support you even after the initial project.

4.Expertise and Portfolio
Aside from their own website, the next best tool to check on the capability of a website design company is their portfolio. Which websites have they designed in the past? Do they have a certain field of expertise? Check on whether they have designed websites for companies in the same line as you. Do they know what traits to highlight? Did they showcase the products/services properly? Does the website bring results?

5.Are they on social media?

More and more netizens are spending more time on social media compared to conventional websites. On social media, they can get real-time reviews and comments from fellow users. Many users believe that social media offers the most honest assessment since people on social media have their guard down.

If a web design company is not active or has a low presence on social media, it is a legitimate question to ask for the reason.

6.SEO/SEM Capability
Website design companies in Singapore are expected to understand that sites are used primarily for business. Ask if the web development company will offer additional services like SEO/SEM and social media connectivity. If they are not even aware of the importance of these, it brings doubt on whether they can design a website geared for marketing.

7.Awareness of Design Trends
Web development and digital marketing are fields that have quick shifting of trends. What is considered innovative now may be outdated by next month, or sooner. Internet users have short attention spans and are sensitive to trends. Your web design company should be the same. They should be aware of current design trends and have the capability to provide them to their clients.

7 Must-Do Instagram Marketing Tips for Business

Instagram is not just a venue to showcase your good looks and great travels; It is now a legitimate marketing platform. Instagram marketing makes use of eye-catching visuals and smart captions as the basics, but for Instagram advertising. The smart Instagram agency can get an edge over the established influencer.

1.Show Them You Mean Business

Shifting to a business account is a necessity for Instagram management. When you click on the “Switch to Business Profile” option in the settings, new doors will be opened to you like Insights, an analytics tool that provides statistics regarding the reach of your posts and the impressions of your audience.

A business profile also provides your audience with one-click access to you, so it encourages engagement.

2.Leverage Your Followers with User-submitted Photos

You and your followers have a common intention on Instagram–more followers. Create a win-win situation by collecting user-submitted photos and featuring them on your site. There will be increased engagement with the submissions, and you get time off from creating content.

You get to come across an inclusive organization that values the suggestions and input of its audience. As long as the themes of the photos align with your branding, then this a clear win for you.

3.Brand yourself with a Hashtag

Interactive hashtags are an underrated tool for Instagram marketing. Catchy hashtags have trended and become synonymous with the brand, and if the hashtag catches on, that’s free Instagram marketing.

Using hashtags will make it easy for the users to remember you and have an idea of what you’re about. It will also help you search for photos that can be part of your user-submitted content.

4.Consider the Timing and Frequency of Your Posts

Most Instagram management agencies in Singapore can attest that in this platform, more is not always better. The timing of your post matters, and overposting is a real thing. Users may find your content enjoyable, but you can easily annoy them if you flood their feed.

Quality is heavier than quantity, and timing plays a huge part. Apps like Hootsuite helps you to regulate your posts and gives insight on the best (and worst) times to post.

5.Track the Right Metrics for Your Profile

The performance metrics are tools for the Instagram management team to formulate effective strategies. While there are various analytical tools, it is also important to monitor the right metrics, otherwise, you won’t be able to hit your target audience.

The growth rate is a good indicator, more than just the amount of followers since growth rates show the impact of your posts Also, track your engagement and URL click-through rates since these are indicators of meaningful interaction.

6.Identify Your “Look” on Instagram

Instagram is a visual platform, more than Facebook or Twitter. You cannot establish your presence on Instagram without a particular, “branded” look. It should be aligned with the content that you publish, and the look should be consistent throughout your profile.

This is more than just the logo, a look should resonate with the audience, making them remember and associate the colors and the aesthetic with your brand.

7.Maximize Stories highlights and covers

Instagram has added features like Stories to help readers up-to-date with your latest posts. Stories will disappear after 24 hours, but keeping them in custom covers, they will act like highlight albums.

Use this wisely to draw readers’ attention and give a clear picture of what your profile is about.

8.Go Live

Instagram Live is a valuable tool to add value to your engagement. In Singapore, for instance, Instagram Live is not just for marketing but also for awareness. Invite an expert on a relevant topic, like surviving the pandemic, for instance. Listeners will appreciate the info, and this could be a regular event that they will mark on their calendars.

9.Open an Instagram Shop

Yet another reason to switch to a business profile, you can have a full online store on Instagram. It’s complete with a “View Shop” tab and an option to “Shop” on the Explore Page. It’s one-click from introduction to sealing the deal.

10.Have Fun with Instagram Reels

The Explore page also has Reels which has short videos. Use this to stand out, get interactive with your readers and boost more engagement in the same manner as TikTok does.

8 Factors to Consider When Choosing SEO Agencies in 2021

Search Engine Optimization (SEO) is a necessity now for any company engaged in digital marketing. It is a good option for your company to invest in SEO experts, but the budget for an SEO consultant in Singapore can be costly. How can you be sure that you are dealing with the right one?

1.Define your SEO goals

As with any venture, you need to define your goals. When you approach SEO agencies, it is better to do more than just listen to their offers–you also need to let them know what you want to achieve. Ask for a plan of action that the SEO agency can present to reach your stated goals.

At the onset, you should ask for a straightforward response–do you need a totally new website or can you just improve your SEO practices with a consultant? The SEO industry in Singapore is competitive, so most of them are under pressure to deliver results.

2.Identify the techniques they utilize

The proof of the pudding is in the eating, and for SEO agencies, there are metrics to check on the success rate of their technique. There are client confidentiality clauses in play, but checking on their keyword rankings, organic traffic, backlinks, organic click-through-rate are some key indicators.

3.Budget

Your online presence will be more valuable to your company as the years go by. It is best to invest wisely, especially if you are on a tight budget. Your SEO agency should be clear on what they can deliver based on your offer, but you must not compromise credibility for performance.

It is important to take note that Google hands out penalties to companies that do not comply with their guidelines. The last thing you need is to get a damaged reputation online, since the losses could far outweigh the initial cost.

4.Innovating and Adapting with New Tools

Since SEO is constantly evolving, the SEO agencies should be dynamic and adaptable. There will always be new challenges, and if your SEO consultant is a one-trick pony, they could easily be left behind. SEO is similar to Singapore’s culture of being unafraid to face changes and challenges, and ready to make the necessary adjustments. If it means that they have to innovate or learn on the fly, then they should be able to do pull it off.

5.Realistic Guarantees

Before engaging the services of Search Engine Optimization agencies, you should also familiarize yourself with what it is so you can make realistic expectations. Otherwise, you may be given guarantees by a sweet-talking consultant–guarantees that would be impossible to deliver.

SEO is not a static practice, and while there are best practices in the industry, they are always fluctuating, being revised around ever-changing algorithms. Look for an SEO agency’s consistency throughout the years, that is the best you can have, as no agency can predict exact Search engine result page (SERP) rankings.

6.Transparency and Credibility

Credibility is very important in SEO, and many of the algorithms has promoted the quality and relevance of content when they consider the rankings. SEO experts should be transparent about their track record. If they claim to have a perfect track record, it may be another case of an exaggerated guarantee.

SEO is an evolving science and a consultant should be open to admit that they had some misses. It is better to appreciate the honesty.

7.Think beyond SEO

You are looking for an SEO agency because SEO is important–but it is still a means to an end. Good SEO agencies understand that the ultimate goal is to increase site visits and engagements that lead to revenue. This is why they should be willing to think outside the box for solutions that contribute to the big picture. Check on the agency’s conversion rate to gain more insight into this.

8.Look for Customized Solutions, Not Just Generic Methods

Your SEO agency is your partner–that means you collaborate and communicate. It is not supposed to be a one-shot job, especially for the fluid, ever-changing algorithms used by search engines.

Each company has its own specific needs and goals, and in this industry, there is no “one-size fits all” solution. Your SEO agency should be responsive to your needs and be ready to make adjustments.