How to engage a copywriting agency for your brand in Singapore?

Every digital marketing agency knows that search engine optimization (SEO) is key to a website’s success. Thus, it is necessary to keep in pace with the search engine algorithms and quality requirements.

Keywords are still the main basis for SEO, but now, there is a condition to use it organically and within the context of the content. SEO consultants in Singapore note that there is a content quality rating as part of SEO evaluation. This involves the actual readability and integrity of the articles and posts on the website.

In this context, not all companies are equipped to produce and edit the content of their websites. In this case, it is probably time to consider engaging in a copywriting agency. Here are some tips on how to engage the right copywriting agency for your brand in Singapore.

1. Check the skill level

Copywriting is a professional skill. Your big competitors hire advertising agencies that will mount their internet marketing campaign for them. Quality content does not happen by accident, so it is necessary to hire an agency who has the skills and personnel to produce the quality content for your brand

The copywriting agency should have a portfolio of their work, and it will give you an idea of their creative skill level. Are the captions and scripts in their campaign sound effective? Do they make an impact and help you stand out from the crowd? This is the criteria that you should follow when evaluating the copywriting agency in Singapore, since that is also the manner in which they will present your brand.

2. Be Clear About the Results You Want to Achieve

You are engaging in a Copywriting Agency in Singapore to get better results. You need to clarify this, since this would take more than actual writing skill but also, knowledge in SEO. In some cases, the SEO cases can also perform the copywriting if they have the latent skill. In most cases, they are part of an agency, and the copywriter takes their cue from the instructions of the SEO consultant in Singapore.

The SEO consultant gives the keywords and the parameters for the content, including the length, frequency and placement of keywords and adding backlinks. Search engines like Google also consider grammar and syntax errors, so this should be considered as well.

3. Can They Establish Rapport With Your Target Audience?

The top copywriting Agency in Singapore can understand and connect with your target audience. If your brand caters to a certain age group or a certain social demographic, is the copywriting agency in tune with the voices of the audience?

Copywriting agencies in Singapore would try to present themselves as capable of catering to any target audience. You need to find out if they can actually deliver on this,

If your copywriting agency only caters to an elite audience and you want to reach the middle class, then they may not be able to connect. Singapore SEO practices are diverse, even if it is a city-state. There is a line of having a universal tone, and specializing in a target audience.

4. Can They Reflect Your Brand Voice?

Can your brand be reflected in a sentence or a phrase? The greatest brands have summed up the image of who they are in simple phrases like “Just do it.” The top copywriting agency in Singapore will sit with you and really get into the essence of why you are in business, your vision for the brand and why you are different from anyone else.

The entire campaign, the theme of the website, even the color schemes are all consistent with the brand identity. Blog posts, articles and social media posts should be easily identified with your brand. This should be the ideal copywriting agency for you. Take the time to find it.

Copywriting Tips: How to Keep Readers Stay on Your Website Longer

Did you know that people now have a shorter attention span than a goldfish? Whereas the lowly goldfish will easily lose focus after nine seconds, humans tend to get distracted after eight, according to a 2015 study conducted by Microsoft Corp.

That is a serious concern if you’re into digital marketing services.

According to Chart beat, a tech company that provides data and analytics to global publishers, around 40% of visitors leave a page after spending less than 15 seconds there. It added that those who stay to read an article for three minutes would return to the site twice more than those who spend just a minute to read there.

But with people’s attention span hovering around a mere eight seconds, keeping them engaged seems to be a tall order even as it’s simply your priority, whether you’re a blogger, a copywriter, or a would-be influencer.

To help you connect and engage with your audience, you can turn to experts in the field such as a copywriting agency in Singapore. But if you’re one who doesn’t mind the hard work, here are eight things to keep in mind that will help you create a most effective copy not only in engaging your audience for more than eight seconds but, most importantly, compel them to act positively:

1-Research and Finalize Your Target Audience.

Knowing who is most likely to read and enjoy your piece should be on top of your to-do list. Ask yourself, who are you writing for? The answer will guide you on what tone of voice to take if it’s formal or informal, serious or matter-of-fact. You need to resonate with your audience, and the only way to do that is to know who they are in the first place.

2.Be Creative!

This is getting to sound more and more like a cliché, but it’s a piece of advice that has so far stood the test of time. With tons of digital content produced daily for specific audiences, how can yours stand out? You can try a unique angle or hook, which is actually the objective of digital marketing, whether you’re in Singapore or anywhere in the world. A recent soda ad in the Philippines, for example, got a ton of positive social media mileage because it was “weird” (the common comment), showing a son with drinking glasses attached to his back and his mother hiding a bottle of the soft drink in her head, literally.

3.Raise a Question That User Says “Yes” in His Mind.

Do you know why those infomercials are so popular? It’s because they usually open with a segment showing everyday problems that people have while asking them, “Have you experienced this…?” It is then followed by presenting the solution to those problems. By asking questions that address your readers’ concerns/problems/hardships and then giving them the possible answers to such, they will be ready to say yes by the time you get to your call to action.

4.Emotions Matter!

People will always be creatures of emotion. They make decisions based on how they feel at the moment. Making your pitch something personal to them is more likely to engage them better.

5.Don’t Explain Too Much With Unnecessary Information.

Winston Churchill once famously said, “A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.” While this may not be the most politically correct assertion now, it does make a lot of sense from a copywriting point of view. Churchill was also a master when it comes to powerful language, using inspiring words that appealed to emotions and provoked action. You can do that too by carefully choosing words that elicit inspiration and can persuade. Just be mindful that powerful words usually don’t mean highfalutin words.

6.Try to Utilize the Right Tools.

This does not mean merely using your computer’s spell and grammar checker on your finished copy. There are a lot of online tools that can safeguard your creation against grammatical errors and plagiarism. You would do well to invest in such applications and software.

7.Build Trust.

Give credit where credit is due. If you need to use other’s works to highlight or emphasize a point in your copy, then make sure you acknowledge them. Keep in mind, though, to use information from credible sources such as well established organizations, government/university-backed studies and surveys, and the like.

8.CTA (Call-To-Action) is a Must!

Finally, when all is said and done, you need to goad your audience into doing the ultimate thing your copy is meant to do: Click on that button, whether it’s to make a purchase or join your mailing list or subscription. A strong call to action doesn’t just say “Click here” but describes the positive outcome that can be had by the audience (“Join the adventure,” “Start your new life”).

Digital information may be overwhelming people today, but yours need not add to their burden. By keeping in mind these eight tips for a better copy, you might just be able to keep your readers engaged for more than eight seconds.