How to take your business to the next level during after-covid period?

In the time of COVID-19, there was a significant increase of online transactions due to the restrictions on movement. This gave an unexpected boost to eCommerce websites and digital marketing in general.

However, as the time of Covid is about to end, your digital marketing agency in Singapore needs to prepare as they may face a regression. However, the best companies are those who weather multiple storms when the odds do not favor them.

In fact, online marketing strategists like SEM agencies in Singapore follow these steps so they could reach the next level when Covid finally ends.

1. Re-align Your Current Marketing Strategy: The pandemic forced the customers to go online, but now that customers have a choice, the top digital marketing agency in Singapore will turn to search engine optimization (SEO) in Singapore, and market their products through SEM services so that customers will choose to remain online.

Your company should assess your current messaging process to determine whether you’re sending the appropriate message and connecting with your audience in the right way to succeed after the pandemic. Your message should adjust to the “new normal” and rely strongly on providing value.

The new strategy should appeal to both existing and potential customers and clearly illustrate the value they’ll get from buying your products or services. With Covid out of the way, resort to clear and concise communication. We should not deny the impacts of Covid, but that is not a reason for them to buy your product.

The focus is to move forward and provide value. Answer the question of “how can my product make my customers’ lives better?”

2. Upgrade your Digital Customer Experience: The ecommerce landscape expanded but the consequence is that many sellers are providing the same products and services. Your edge should be offering better digital customer experience, and your partner here is your web design expert in Singapore.  If your product is also sold in brick-and-mortar stores, you need to deliver exceptional digital customer experience. It starts with a smart and user-friendly interface, and follows through with consistent support, diverse payment options, and the rigid technology infrastructure.

One underrated aspect of web design and development is encryption and security. With more transactions being made online, hacking and other cyberthreats have also increased. For eCommerce websites, security is a premium and should not be compromised.

3. Be Responsive on Your Website: As people are instructed to avoid human interaction, many customers are looking for the “human touch” online. Live selling became popular for individuals, but your website should take the same approach.

Your website should be responsive towards customer feedback. Inquiries, reviews and even criticism should be handled properly. There are always competitors offering products and services similar to yours, and it is true that customer service can be the deciding factor.

For your online business, customer service is reflected in how you respond and interact to the visitors of your website. The time and effort to invest in engaging customers is definitely worth it, not to mention social media platforms also take note of it.

4. Be Transparent with Pricing (and Keep It Low): With the worldwide economy taking a massive hit on a global scale, it is important to keep your prices competitive. During the pandemic, many companies chose to build customer loyalty even with a narrow profit margin. As the economy is still in recovery mode, it is best to keep the prices low, and be transparent to the customers about overhead costs whenever it is permissible.

Shipping and delivery charges are already negotiable since there are third-party services that lower the price. These are options to lower the price. If you cannot lower the profit margin, there is an option to add value to your product or discounts on succeeding transactions. Your digital marketing agency in Singapore should formulate similar steps to cultivate brand loyalty.

Can We Use Both SEO and SEM Strategy through a Digital Marketing Agency?

A digital marketing agency should employ all possible methods to gain a good position for their client. Search engine optimization (SEO) and Search engine marketing (SEM) are complementary methods as progress in one could help the other. They have similar purposes (gain better position in the search engine results pages) but different approaches.

SEO began as a marketing strategy but has evolved into a “code of conduct” for website content and functionality. As search engines shifted their algorithms to emphasize quality of content and the credibility of the information given.

SEM deals with calibrated paid ads that are designed to appear on search engine results pages when a user searches for certain targeted keywords. Thus, the main difference of the two is that SEO deals with growing an organic audience, so that will take time. SEM has faster results, but it will only generate traffic while the ads are in place.

Can We Use Both?

Digital marketing agencies are likely to recommend both SEM and SEO to their clients. While they both rely on keywords and their primary purpose is to generate traffic to your site, the mechanics, timeline and results are different.

One way to describe how SEO and SEM work together is to imagine building a garden. SEO are seeds which will take time to grow, while SEM are potted plants that are already grown. Both will contribute to the development of the garden, but the seeds, like SEO, are a continuing process of growth, while the potted plants are noticeable right away.

In a similar fashion, SEO and SEM contribute to driving traffic to your site, but SEO, when correctly cultivated, will have continuing benefits for the longer term. This is why SEO in Singapore calls them “organic.” There is a natural increase in traffic when you practice SEO in Singapore.

Difference of Content

SEO practices hinge on website content quality and sensible usage of relevant keywords. “Quality” aside from general standards in content, is also defined by the search engine algorithm. Thus, there is always a need to update and adjust.

SEM service is hinged on paid ads, but these are not the same as regular ads. Top digital marketing agencies will formulate the most cost efficient SEM strategy to maximize your budget by choosing the right keywords and ad parameters. Thus, they need to know what keyword combinations are being used by your target audience when they search for products and services.

How They Work Together?

SEM Service is based on bidding, so digital marketing agencies need to be very strategic on what keywords they want to bid. At the same time, there is also an overall quality score of the ad you will be posting.

Evaluating the quality of the ad is based on parameters similar to SEO values. The quality of the content, organic usage of keywords, and the overall credibility of the website are factors. Thus, SEO should be considered as a standard operational procedure for websites, including their SEM strategy. Paid ads will give a boost to your marketing effort while the foundation of SEO is built. This will ensure continuous traffic on your website.

There is also a difference between the quality of visitors. For SEM services, the visitors are likely to convert as customers because they were already searching for the keyword in the first place. This is why it is a very effective strategy since the users are already interested to begin with.

SEM programs are limited, since they are paid ads. Also, there is no guarantee that you will always win the bid. This is why SEO is always important. It is the lifeblood of any successful website.