In the time of COVID-19, there was a significant increase of online transactions due to the restrictions on movement. This gave an unexpected boost to eCommerce websites and digital marketing in general.
However, as the time of Covid is about to end, your digital marketing agency in Singapore needs to prepare as they may face a regression. However, the best companies are those who weather multiple storms when the odds do not favor them.
In fact, online marketing strategists like SEM agencies in Singapore follow these steps so they could reach the next level when Covid finally ends.
1. Re-align Your Current Marketing Strategy: The pandemic forced the customers to go online, but now that customers have a choice, the top digital marketing agency in Singapore will turn to search engine optimization (SEO) in Singapore, and market their products through SEM services so that customers will choose to remain online.
Your company should assess your current messaging process to determine whether you’re sending the appropriate message and connecting with your audience in the right way to succeed after the pandemic. Your message should adjust to the “new normal” and rely strongly on providing value.
The new strategy should appeal to both existing and potential customers and clearly illustrate the value they’ll get from buying your products or services. With Covid out of the way, resort to clear and concise communication. We should not deny the impacts of Covid, but that is not a reason for them to buy your product.
The focus is to move forward and provide value. Answer the question of “how can my product make my customers’ lives better?”
2. Upgrade your Digital Customer Experience: The ecommerce landscape expanded but the consequence is that many sellers are providing the same products and services. Your edge should be offering better digital customer experience, and your partner here is your web design expert in Singapore. If your product is also sold in brick-and-mortar stores, you need to deliver exceptional digital customer experience. It starts with a smart and user-friendly interface, and follows through with consistent support, diverse payment options, and the rigid technology infrastructure.
One underrated aspect of web design and development is encryption and security. With more transactions being made online, hacking and other cyberthreats have also increased. For eCommerce websites, security is a premium and should not be compromised.
3. Be Responsive on Your Website: As people are instructed to avoid human interaction, many customers are looking for the “human touch” online. Live selling became popular for individuals, but your website should take the same approach.
Your website should be responsive towards customer feedback. Inquiries, reviews and even criticism should be handled properly. There are always competitors offering products and services similar to yours, and it is true that customer service can be the deciding factor.
For your online business, customer service is reflected in how you respond and interact to the visitors of your website. The time and effort to invest in engaging customers is definitely worth it, not to mention social media platforms also take note of it.
4. Be Transparent with Pricing (and Keep It Low): With the worldwide economy taking a massive hit on a global scale, it is important to keep your prices competitive. During the pandemic, many companies chose to build customer loyalty even with a narrow profit margin. As the economy is still in recovery mode, it is best to keep the prices low, and be transparent to the customers about overhead costs whenever it is permissible.
Shipping and delivery charges are already negotiable since there are third-party services that lower the price. These are options to lower the price. If you cannot lower the profit margin, there is an option to add value to your product or discounts on succeeding transactions. Your digital marketing agency in Singapore should formulate similar steps to cultivate brand loyalty.