Domain Authority: Why it Matters and How to Boost it

The SEO experts will often mention domain authority. Domain authority is determined by a score from 0 to 100, and the SEO consultant in Singapore would describe it as a rating on the chances of your website to rank on search engines.  It’s not the actual PageRank, but domain authority reflects on the credibility of your page.

While domain authority per se does not directly affect the page rank on search engine results pages (SERPs), it does attract higher quality backlinks which not only improves page rank, but also drives traffic already. Domain authority matters to other websites, and you need that equity to build a reputation for your SEO practices.

You may check your domain authority using the Moz metric, but these practices are recommended by SEO experts to improve your domain authority.

It Starts with Quality Content

The top SEO in Singapore will always repeat that “content is king” and that is not an exaggeration. For better domain authority, you need to have quality backlinks. Basically, if someone reads an article on your website, they would feel it is good to share, and even other sites will start to recognize it. Singapore SEO agencies need to produce quality content, not just the old SEO service strategy of backlinking without original content.

Singapore SEO agencies also need researchers and content creators like writers and graphic artists as they also provide quality content that their site visitors would share.

Develop Natural Link Building

When your site has insightful and relevant content, the readers would naturally share them, and even those from other blogs and sites. However, SEO service in Singapore would advise that this takes time to develop, and for it to prosper organically, it should not be forced. Search engine optimization in Singapore can be very competitive, but when it comes to content backlinking, working together may be a good thing.

Optimize Your Content

Actual research and writing is only the first step in providing quality content. SEO experts in Singapore will remind you to optimize your content with on-page SEO. The best SEO in Singapore will ensure that they have optimized titles and descriptions through the proper use of headings (H1 and H2) in your articles.

SEO consultants also note that even minor details like the URL structure matter, and your SEO service should also connect with optimized permalinks. This also includes optimizing your images, videos, and other media as your SEO service sees fit.

Upgrade Your Keyword Game

The best SEO in Singapore will reiterate that the old practice of stuffing keywords all over your articles is no longer an efficient SEO strategy. Singapore SEO agencies now strive to insert the keywords naturally, without shoehorning them in the content.

Aside from internal links, the SEO consultant in Singapore also makes it a point to include internal links to your content, as this can also increase the page authority of your other pages. These are all part of the overall domain, so in the bigger picture, it will also increase your domain authority. As you can see, the top SEO in Singapore is only achieved through long-term preparation and planning. 

Make Your Site Mobile-Friendly

Singapore SEO agencies take their cue from professional sports with the quote, “You can’t ace the game if you’re not in the game.” The mobile arena is where the majority of searches take place, and the latest SEO agencies estimate it at 60%. Your customers are on mobile, even if they have access to desktops or laptops.

The website SEO service should also include a complete line of SEO optimization options at the mobile platform. Otherwise, you miss out on more than half of the customers’ activity time. The number is expected to rise as mobile devices are now as powerful as the desktops and laptops from a couple of years ago. 

Social Media Matters

The best SEO service in Singapore will understand that while social media is not technically part of Google’s page rank, you need to be involved in these different platforms because for most of the day, this is where the customers share, link, and tweet.

Social media has mimicked most of the functions of the websites like news and entertainment sites. The link and video sharing activities in Facebook and Instagram allow access to videos without going to a browser. SEO agencies in Singapore now have social media specialists to ensure that your posts in social media look good and get meaningful engagements.

How to Score It in the Digital Experience Economy

We love to talk about journeys. Exchanging travel stories, and the journeys of our lives can build a connection, and turn strangers into friends.

With the virus and lockdowns, you and I, more than ever, have gone completely digital to carry out tasks of daily living – grocery purchases, food deliveries, banking transactions, and uhm.. perhaps, job applications?

Common to each of this task is the online experience a.k.a journey. Beyond wanting the goods and services, a compelling and memorable experience sweetens the deal. It is the icing on the cake.

It is about Emotions

The “Experience Economy” is not a new term.

In 1998, Joseph Pine II and James H. Gilmore first offered this idea of “staging the experience” to the world in a Harvard Business Review article.

Fast forward to 2020, that wisdom speaks truth in volumes. Today, a positive digital experience is an expectation. The Conscious consumer values the experience as much as (or even more) than the product/service. In the space of online retail, this means that we have to figure out how do our customers feel about the overall digital experience.

Breaking it down further, what defines the customer’s experience is the customer’s journey.

How the customer would remember his journey is how he feels about his journey i.e. his emotions.

In short, it’s all about evoking the desired emotions when we are connecting with our fellow tribe in the digital space.

Time well-spent and Time well-saved

 

We all have 24 hours a day. No matter how much technology advances, this fact isn’t going to change (we hope). Technology makes our lives better and it also changes consumer behavior.

Today, customers choose a product based on the digital experience they get when they engage with a brand. Making it Simple for the customer is the difficult part. At each step of the user journey lies the possibility of a pause moment where the customer can re-consider his intention to buy or convert. Hence, it’s a no brainier that the longer the journey, the more opportunities you are offering for a potential purchase decision to be hijacked.

We like to define our experiences, that’s how we share them with our friends and family. If you think SIMPLICITY, FLEXIBILITY, POSITIVITY, your head is in the right place. In short, make it worth a customer’s time to engage with your brand online.

And, one more noun, CONTROL. In a digital experience economy, we want to put the customer in the driver’s seat, and then observe the interactions and behavior that emerge once they have control.

Ultimately, use these observations to design and enhance the customer journey that will fuel the right emotions.

So, how simple is SIMPLE?

If you have grabbed a lunch or a snack at AMAZON GO, you know how swift the process is. It is as long as you take to decide on what you want. Like, seriously.

There’s no lines, no standing in queue, no check-out counters. You simply walk in, grab what you need and go. The only thing the store has is hundreds of cameras to track your every move. So, be sure to smile.

Before you enter Amazon Go, you must install an app. AMAZON GO uses sophisticated recognition software and artificial intelligence to figure out what you have grabbed and charge the right bill to the right customer. The weight sensors on the shelves know when you have taken something, and when you’ve changed your mind and put it back.

Explore the Possibilities of Online Retail

So, how do we translate simplicity and flexibility into online, and create the WOW moments?

1. For starters, can we pay with our smile, face or voice?

The online space needs to hasten its pace to make facial/ voice payment technologies more ubiquitous and acceptable. China has its own version of self-service supermarkets and Chinese shoppers are ahead in embracing facial recognition technologies.

For example, for a one-time purchase, do you want your customer getting up to retrieve that credit card, punching in the long string of numerals and clicking through the personal data fields. That one-time purchase, if made simpler and faster, can draw customers to return.

2. Next, how about automated/ relative pricing?

Can prices be relative based on likes, demand, and loyalty? If you fall in love with an enchanting dress that doesn’t quite capture the imagination of most ladies, can you get it at a cheaper price now, instead of waiting for that seasonal discount? Is it possible for prices to fluctuate in real time based on demand and supply, just like ride sharing?

There’s a whole realm of possibilities to work with online.  At Fenzo, we have a range of digital solutions, fully customization to suit your business needs. Let our team help you. Start experimenting now and you may find yourself leading the trend!

 

How to Express Brand Empathy

People feel vulnerable now. Many have to live their lives in the digital cloud, often not by choice.

Just like a human, a brand has to learn how to be + have at every level of social evolution and crisis.

We think that to do this well involves a trait called Brand Empathy.

Empathy means putting yourself in another’s shoes and truly identifying with their situation.

There are a few things to keep in mind for a brand to manifest brand empathy.

1. Curate your content based on current events or trending topics

Guinness shifted its focus away from celebrations, and leaned into a message of well-being and lifting each other up with the hashtag #wewilltoastagain. In these delicate moments where no place feels safe, a brand has to be present with empathy in order to stay connected with its audience.

How Guinness changed tack is a good example that the nuances of your brand personality are more colorful and delicate than ever.

2. Make goodness your brand ally

In 21st century marketing, marketing is no longer about creating illusions and beautiful gleaming things and people. Today, a consumer cannot associate with or be bought into a brand without ascribing to the underlying value that the brand stands for.

To a certain level, as human beings, we all want to prompt change in both ourselves and/or the world to make it a better place. A not-too-difficult way to do it is to associate ourselves with the content we consume.

Adobe did what it does best. It used its creativity to honour the people who continue to keep the world turning.

Top fashion brands like Prada, YSL and Gucci pivoted and re-tooled their manufacturing facilities to produce face masks in response to the shortage caused by COVID-19.

But, let us also be clear, association with goodness or the right value is not overly trying too hard to tap into a cause or make a social impact.

3. Touch that void

Okay, “touch that void” sounds a little elusive.

We are breaking it down. This involves a few aspects:

First, figure out who are you really targeting i.e. your niche audience. Mass appeal is not the way to go here.

Second, seek to educate or entertain, or simply be kind and care enough for your niche audience.

A google consumer insights report showed that millennials with their heavy use of technology are actually self-starters and doers; they do not merely love to take and pose selfies. Another consumer report (consumerclarity.com) says that the millennial generation is not interested in businesses that are driven by the bottom line without a greater good component.

Third, build an authentic relationship.

Listening and creating trust do not happen instantaneously. This is a furious nod to the age-old adage that content is king. Content needs to be valuable, which goes back to our second point. Content also needs to be consistent, so that we can give something for our niche audience to rely upon.

Dove displays empathy with its audience with its 2013 “Real beauty sketches” campaign. The ad sought to evoke an emotive response with its powerful underlying message that you’re more beautiful than you think. It depicts women’s struggle that the concept of beauty is passively found and seek to promote positive self-esteem.

Empathy has taken on a new level of priority! As human contact becomes restricted, we shouldn’t forget the importance of the human touch.

The team at Fenzo believes that creativity fuelled by empathy creates a double win, for our clients and their target audience. Let us help turn your brand into a good read, and make it harder for people to put it down!