How to Promote Your Brand Using Instagram Posts Effectively

“A picture paints a thousand words.”  This old saying still stands true in the age of Instagram. With almost everyone having a camera phone and a reliable internet connection, people nowadays can create and share amazing photos in an instant.  Without the need for deep and lengthy captions, these pictures effectively convey messages and spread like wildfire to your social network.

If you’re thinking of a way to effectively promote your brand without saying too much, get ready to paint your marketing words through Instagram photos.  Doing social media marketing in Singapore won’t be complete without using “Instagram-worthy” photos to catch the attention of your target market.

Here’s a simple guide on how to promote your brand and drive sales through Instagram marketing.
Quickly Move to a Business Account and Optimize it.
To make the most of Instagram, you have to get a business account that will give you access to business features and Instagram Insights. Don’t forget to optimize your business profile. With just one quick look at your Instagram page, people need to know the basics about your business: a brief description of your products or services, your contact details, your credentials, and a link to your company website or online shop.
Before You Post, Your Content Think If the Post Add Any Value to Your Followers
Creating an Instagram Business Account is just a warm-up for the intense work-out. Now, it’s time to flex those creative muscles and start thinking of Instagram posts that your target market will love. People on Instagram want something that can give them ideas or mentally satisfy their cravings. So share creative and professional lifestyle photos that will highlight what’s great about your brand. Share Instagram posts that show everyday scenarios,  as well as fun culture or lifestyle where your brand can stand out.
Don’t Only Rely On Instagram, Share Your Content On Other Social Media Platforms
The more, the merrier. It’s a cliché that still works in the world of social media marketing. Maximize your content by sharing it across multiple channels. The wider the network it reaches, the better. When it comes to cross-posting content, use a scheduling and publishing tool to make your life easier.
Try to Engage With Your Followers and Build a Connection with Them
To turn followers into loyal customers, you need to start a relationship with them.  And since it’s impossible to ask each of these followers on a coffee date, you’ve got to make friends with them by engaging with them at the very least.  Respond enthusiastically to their comments. Run a fun online contest that will reward them with a giveaway product. Make a special shout-out to followers who care to like and share your posts.

For more strategies on how to engage with your followers, you can consult a social media agency in Singapore.
Not Only Monitor but Measure Your Success As Well.
You can’t be complacent in the world of Instagram.  You have to work on maintaining your success by keeping track of your current standing. Make use of social media analytics tools to get the information you need.  Once you gain your audience insight, you can already set your goals and plan an optimized Instagram posting schedule.
Don’t Forget to Cooperate With Other Micro-Influencers
Whether they’re celebrities or new content creators, influencers can help you reach a wider network. Influencer marketing is another huge ball game, and it may require a lot of tasks such as coordination, screening qualified influencers, and monitoring reach. Digital marketing agencies can help you in this area.
Optimize your Hashtags, They Are Extremely Important
Don’t underestimate the value of hashtags. When you hit the appropriate hashtags, you’ll realize that it really helps in sharing your posts. So experiment on both industry and branded hashtags which can make it easier for people to find your brand based on their interests.

Explore the Tagging Features and Implement it Effectively

Other than hashtags, another effective way to promote your Instagram posts is through tagging.  Tag brands, locations, or your followers when applicable.  Tagging others to your posts that are relevant to them can widen the reach of your content.
Instagram Stories Can Take You to the Next Level
Instagram users get excited to use different features of the platform, so take advantage of Instagram’s features like the popular Instagram Stories. Stories are a good way to share user-generated posts or the behind-the-scenes moments of your business.

Paid Promotion Can Boost Your Conversion

While organic posts are great, you can also always rely on the benefits of paying to promote your Instagram post. This helps enhance your audience targeting, boost brand awareness, and track your success. When using Instagram to promote your brand, keep in mind that your followers like and engage with posts that add value to them. Make their social media time worth it by adding quality content to their feeds. Follow the tips above and make the most of your Instagram marketing.

 

 

Tips on Instagram Stories to Take Your Socials to the Next Level

When Instagram first launched over a decade ago, it was primarily used as a personal photo-sharing app where family and friends could keep in touch with each other. But the platform quickly grew and became a hub for influencers and brands to engage with their clients–a feat that can be attributed to the app’s range of features focused on feedback. One of the key features that make this possible is the Instagram Story, which allows you to post real-time content that users can view within 24 hours.

Instagram Stories are a wonderful way to boost your brand’s organic social engagement because they’re fun, free, quick, and frequent. It’s the perfect platform that allows you to send quick messages, such as sale reminders and product sneak peeks, to a wide audience without committing to a permanent post. While Instagram is relatively simple to use, creating hyper-engaging Stories requires all-around knowledge of the app’s features, hence why Digital marketing agencies offer services specific to social content creation.

If you aren’t a long-time Instagram user or haven’t explored Stories, don’t fret–here are some super-easy Instagram story-making hacks that’ll springboard your brand’s engagement with a social-media-savvy generation.

Tips On How to Use Tiny Size Hashtags

Goodbye, ugly text, hello, new viewers! Hashtags are important for expanding your Instagram Story’s reach, as it’ll allow users who search for similar keywords to come across your content. It’s essentially a lead generation tool that you don’t want to miss out on. But here’s the catch–hashtags can be obstructive and ugly, especially if you’re looking to emulate a clean and minimalistic feel with your Stories.

A tip is to list down all your hashtags, scale them down so that they’re super small, and then cover them up with a photo, sticker, or gif. You can do so by clicking the smiley icon on the upper right of the Story interface and picking the perfect sticker or gif, or copy and pasting photos directly from your camera roll. Alternatively, if you’re posting a Story with a solid background, you can change the hashtags’ color to match the background, and no one will suspect that they’re there.

You can use the same hack to cover up other important lines of copy, such as location stickers or user tags, and you’ll never have to break your brand’s aesthetic.

Styling Texts Can Take You to The Next Level

Using plain standard text might not resonate well with your brand and feel a little dated. Instagram Stories allow you to customize your social copy’s font, color, and size, so you can talk to clients in whatever color suits your message. There are 27 default colors available on the interface, but long-pressing the options will open access to a color spectrum where you can pick any color to match your mood. Meanwhile, fonts range from highly editorial serif to fun and quirky sans serif options. If you’re working with video content, you can pin copy and other elements (such as stickers and gifs) to appear at certain points by long-pressing and selecting the pinned location.

Designing copy styles is a hack that professionals swear by in the industry of social media marketing singapore. It’s an instant game-changer that ensures that Stories are always on-brand.

Co-operate with Others and Share Useful Content.

Brands have historically collaborated with influencers and other brands to generate cross-world engagement and increase the rate of brand discovery. With Instagram Stories, connecting with other companies and maintaining a relationship is easy because specific features allow you to share user-generated content with ease. Once a partner brand or influencer makes a post, tap on the little airplane symbol on the bottom left to share the post in your Story.

Make sure to tag the user, so they get a notification. This method works for any post–including accounts you aren’t in collaboration with–but don’t forget to ask permission before sharing!

Use the Features of Swipe Up To Shop

One of the most important ways you can utilize Instagram Stories is to take advantage of as many stages of interest in the consumer’s mind as possible. The easiest route to go from awareness to purchase within seconds is to implement the right call to action strategy by leveraging the “swipe up” feature. When users swipe up upon seeing your Story, they’ll be redirected to a separate link, which you can take advantage of by linking them to the item’s product page.

Note that this feature is only open to business accounts with over 10,000 followers or verified accounts. Some companies hire a Social media agency in Singapore to streamline this feature’s usage and ensure that it’s properly set-up, but you can always give it a try yourself!

Story Highlights Are the Right Tools to Grab More Attention.

While Instagram Stories only last 24 hours, there’s a way to make your most important Stories last as long as you want them to. Clicking on the plus sign below the “edit profile” link in your bio will allow you to build story highlights. You can customize the icons with any image that’ll reinforce your brand’s identity and store essential information to help clients experience a more streamlined shopping experience. Most companies use highlights to store Q&As, event details, and popular content.

Add to the Story highlights by clicking the heart on the bottom right of any story you have posted. You can access older Stories by clicking the three lines on the upper right corner of the screen and selecting “archive.” To edit the album artwork, long press and select “edit highlight.” You can add, remove, and customize highlights any time, so have fun and keep it up-to-date!

Leveraging Instagram Stories is one of the best ways to increase consumer engagement, share important information, and reinforce your branding strategy. It’s a much smaller commitment than making a post, so don’t worry too much about it in the early stages of your brand-building. Have fun and keep experimenting, and you’ll eventually find your style!

7 Must-Do Instagram Marketing Tips for Business

Instagram is not just a venue to showcase your good looks and great travels; It is now a legitimate marketing platform. Instagram marketing makes use of eye-catching visuals and smart captions as the basics, but for Instagram advertising. The smart Instagram agency can get an edge over the established influencer.

1.Show Them You Mean Business

Shifting to a business account is a necessity for Instagram management. When you click on the “Switch to Business Profile” option in the settings, new doors will be opened to you like Insights, an analytics tool that provides statistics regarding the reach of your posts and the impressions of your audience.

A business profile also provides your audience with one-click access to you, so it encourages engagement.

2.Leverage Your Followers with User-submitted Photos

You and your followers have a common intention on Instagram–more followers. Create a win-win situation by collecting user-submitted photos and featuring them on your site. There will be increased engagement with the submissions, and you get time off from creating content.

You get to come across an inclusive organization that values the suggestions and input of its audience. As long as the themes of the photos align with your branding, then this a clear win for you.

3.Brand yourself with a Hashtag

Interactive hashtags are an underrated tool for Instagram marketing. Catchy hashtags have trended and become synonymous with the brand, and if the hashtag catches on, that’s free Instagram marketing.

Using hashtags will make it easy for the users to remember you and have an idea of what you’re about. It will also help you search for photos that can be part of your user-submitted content.

4.Consider the Timing and Frequency of Your Posts

Most Instagram management agencies in Singapore can attest that in this platform, more is not always better. The timing of your post matters, and overposting is a real thing. Users may find your content enjoyable, but you can easily annoy them if you flood their feed.

Quality is heavier than quantity, and timing plays a huge part. Apps like Hootsuite helps you to regulate your posts and gives insight on the best (and worst) times to post.

5.Track the Right Metrics for Your Profile

The performance metrics are tools for the Instagram management team to formulate effective strategies. While there are various analytical tools, it is also important to monitor the right metrics, otherwise, you won’t be able to hit your target audience.

The growth rate is a good indicator, more than just the amount of followers since growth rates show the impact of your posts Also, track your engagement and URL click-through rates since these are indicators of meaningful interaction.

6.Identify Your “Look” on Instagram

Instagram is a visual platform, more than Facebook or Twitter. You cannot establish your presence on Instagram without a particular, “branded” look. It should be aligned with the content that you publish, and the look should be consistent throughout your profile.

This is more than just the logo, a look should resonate with the audience, making them remember and associate the colors and the aesthetic with your brand.

7.Maximize Stories highlights and covers

Instagram has added features like Stories to help readers up-to-date with your latest posts. Stories will disappear after 24 hours, but keeping them in custom covers, they will act like highlight albums.

Use this wisely to draw readers’ attention and give a clear picture of what your profile is about.

8.Go Live

Instagram Live is a valuable tool to add value to your engagement. In Singapore, for instance, Instagram Live is not just for marketing but also for awareness. Invite an expert on a relevant topic, like surviving the pandemic, for instance. Listeners will appreciate the info, and this could be a regular event that they will mark on their calendars.

9.Open an Instagram Shop

Yet another reason to switch to a business profile, you can have a full online store on Instagram. It’s complete with a “View Shop” tab and an option to “Shop” on the Explore Page. It’s one-click from introduction to sealing the deal.

10.Have Fun with Instagram Reels

The Explore page also has Reels which has short videos. Use this to stand out, get interactive with your readers and boost more engagement in the same manner as TikTok does.