10 Methods to improve and optimize your blog for SEO

In the vast expanse of the internet, search engine optimization (SEO) is your flare: it lets people know where you are. SEO may sound like a highly technical term, but SEO experts point out that just making a few mindful changes to your blog posts can spell a world of difference.

1.Try to focus on one to two long-tail keywords to reach your potential audience.

We all use keywords even we’re not aware of them. The search engines run on keywords, but to be more specific, cater to “long-tail” keywords. Long-tail simply refers to key phrases that can narrow down the searches, for example: instead of “furniture,” you can be more specific and use “Singapore antique furniture for sale.”

SEO consultants note that this would reduce your audience, but the quality would be more focused, specific, and more likely to engage with your site.

2.Include your 2-3 keywords in the right place of your post.

Now that you are armed with smarter, pinpointed keywords, make sure you maximize them by placing them in strategic locations in your blog.

Where you place your keywords is almost as important as choosing your keywords. A Singapore-based SEO consultant recommends placing keywords in the title, headings and subheadings, introductory sentence, and the concluding paragraph.

Place your keywords seamlessly, with the reader receiving the keywords as a natural part of the blog post. Internet users are smarter now, and they can perceive the hard-sell.

Pro tip: Write your blog post from the point of view of the reader so you can see the difference.

3.Make sure your blog can be seen across different platforms (responsive).

The mobile phone allows people to stay online at any time and place. More search queries are made from mobile phones than computers, so if your blog is not mobile-friendly, you’re missing out on the game.

The key is responsive design, and one indicator of this is that your website host should have just one URL for both mobile and desktop platforms, so it would be easy to share the URL for phone and computer users.

4.Meta description matters. Optimize them and use them wisely.

The meta description is the text that appears in Search Engine Results Pages (SERPs) right below the title of the article. This is crucial since there would be many articles with similar titles. Readers would consult the meta description to choose which one to click.

Search engines like Google want to ensure relevant results for their users. Google allotted 300 characters to the meta description so readers can get more insight into the substance of the article, ensuring that it’s not just clickbait.

5.Optimize your images.

The internet is a visual arena. Quality content needs a boost with images. However, SEO consultants reveal that the search engines do not search images visually, they search for Alt text. Thus, when you upload an image to your blog, include the keywords in the description and file name (ex. Singapore Merlion).

6.Do does not overuse the same topic tags.

Topic tags are necessary, but just like keyword usage, you must not overdo it. Tagging your post as “run,” “running,” “running time” will risk being penalized by search engines, aside from being useless and repetitive.

It is best to choose 15-25 relevant tags, and choose those that are distinct from each other to attract a wider audience.

7.Optimize your URL structure.

Your URL structure also serves a purpose since it helps your visitors to have an idea of how your website is structured. That will make it easier for them to navigate your site since they can follow the URL structure and change the contents from the address bar.

Search engines are partial to web page URLs that are part of a general site structure since this enhances the user experience.

8.Use Google’s Search Console to boost your SEO.

Google has a free Search Console which also has a Search Analytics Report. It analyzes the clicks from Google Search and provides data on which keywords lead to your blog content.

You can use this data as a guide on what keywords you should use in the future, and change the keywords that are not yielding good results.

9.Try to refer to other websites with their link

Bloggers are not always in competition. You should actually link and reference other bloggers as part of ethical practice. It helps expand your network and also being potential backlinks—which improves your rank in the search engine.

10.Use your social media as a tool to reach your target audience.

Social media is taking over the internet. Almost everyone on the internet has a profile on a social media platform. Promoting your site on social media can be as productive as search engine optimization.

8 Totally Do-able Tips To Make On-site SEO work for you – Make sure you get the best SEO result you can in Singapore

Chances are you have heard of SEO experts talking about link building.

Link building is an excellent off-site strategy to achieve top SEO in Singapore and internationally. World at large. Did you know that apart from building off-site links, getting your page on track is also equally important? Backlinks can only do so much for your site if the legwork behind on-site work is not done.

What exactly is on-site SEO? On-site SEO refers to the practice of optimizing your web page to improve your rankings and organic traffic. Optimizing your title, headlines, meta descriptions, and images are just some of them.

It is as much work as it sounds. You can engage SEO experts to help guide you through the arduous process. Here are 8 tips to help you get things rolling.

1. Make sure your website functions well.

Your website is the backbone of all SEO. A commonly overlooked portion of SEO, an outdated and under-optimized really affects your chances of ranking well.

Always make sure that your website functions well. This includes ensuring that your website has a short loading time and that all your buttons and CTA work. Google has a useful link that tells you what you need to optimize on your website.

You may also want to check if you have attached all of your media. All these little things make a huge difference! After all, no user would want to visit a website that does not load properly.

2. Fix your website’s UI/UX

Your web design could make or break your site—so you need to do it properly. Of course, design aesthetic is subjective.

We are not here to tell you should design your website. When doing up a website, it is important to have your audience in mind. Where are they going to click? What do they expect after they scroll past this image? Make your site easy to use and navigate without sacrificing the aesthetic value as well.

A good UI/UX makes users stay on your website longer, a large plus point for your SEO. Besides, longer browsing time equates to increased revenue as well. An SEO expert will definitely be able to pinpoint specific points on your site to improve upon.

3. Make your site mobile friendly

Based on 2019 data, an estimated 48% of people worldwide access the internet primarily through their mobile phones. This works out to more than 4 million users worldwide!

That means you need to make your site mobile-friendly, or else you won’t be able to market to a large audience. Not only does mobile responsiveness make your site more accessible, it makes your brand more trustworthy as well. Google recommends a mobile responsive site as it encourages users to share and link to your content with a single URL.

While getting a responsive design set up is tedious work, it makes life easier for new content in the long run. Responsive design actually makes multi-page content management easy, which helps Google accurately assign indexing properties to your pages.

4. Use static URLs

As its name suggests, a static URL is a URL that does not change. They do not contain URL parameters, unlike dynamic URLs.

This is a static URL: https://www.xyz123.com/what-is-an-apple
This is NOT a static URL: https://www.xyz123.com/what-is-an-apple?threadid=12345&sort=date

The first thing to know is that Google is proficient at reading both static and dynamic URLs, so the difference between the 2 sounds like it could be negligible. However, using static URLs are associated with high click-through rates because users can tell what they are about to click on just by looking at the URLs.

This means more traffic to your site = brownie points for SEO!

5. Update your meta tags

Meta tags provide information on what your page contains. They give search engines as well as your audience an overview of what your page is about when they appear on search engines.

Meta tags are made up of 2 portions: Title and description.

Meta tagging includes only the essence of your page and is used to convey interesting snippets of information to your user. It is also a good area to include the page’s keyword.

So to convince your target audience, write in the active tone and include a Call-To-Action.

6. Find keywords that work for you

Also called search queries, keywords are words or phrases that serve as a bridge between your content and things people are searching for.

Simply put, keywords help people find your site. Thus, you need to be strategic in choosing the keywords required to help your page rank.

The key to successful keyword research is to find what words people commonly use to search for information related to your content. One free and easy way is to make use of Google Keyword Planner to help kickstart your keyword planning. Alternatively, you could engage a top SEO company to do this for you.

7. Place keywords naturally in your content

Now that you have already shortlisted your target keywords, it’s time to use them in your article! This can be quite tricky. This is because you will need to place your keywords naturally, otherwise search engines will penalise your site for keyword stuffing – a blackhat SEO tactic.

There are no hard and fast rules to keyword insertion, a general guideline is to include them in your headline, sub-headline as well as the first paragraph of your articles.

8. Always track and optimize

And for the last tip, always monitor your progress. Determine how doing something would affect your rankings or the traffic your site is getting. By doing this, you would know whether you have targeted the right keywords or if the SEO techniques you have applied recently were effective.

This way, you can adjust and modify aspects of your content that hurt or improve your SEO. AccuRanker, SEMrush, Ahref, and Google Rank Checker are great tracking tools that you might want to check out.

Among the tips above, which one did you find most helpful? Now we understand that these tips may be challenging to implement, so we are here to guide you through. Talk to us via email or simply drop us a call to chat!

How Vital is Hyper Local SEO for your business

The impact of digital marketing on modern businesses has been tremendous over the last decade especially with the evolution, transition, and dependence on computers, the internet, and smartphones. Living in a smart world has its own set of advantages and disadvantages. If you are a business owner, it is high time you evolve and align yourself with the growing digital trends. Else, you would face extinction like thousands of others who perished simply due to their inability to cope up with the changing market trends. The digital revolution is a unique transformation where businesses need to digitize themselves to harness the power of digitization with the assistance of digital agencies to avoid digital disruption. Now let us drop the word ‘digital’ for the time being! Let us ask ourselves a few very basic sets of questions:

How many people use a smartphone in the year 2019?

The number of smartphone users in 2019 is a stunning 4.86 billion taken into approximation considering the minor variations and errors in data collection and sampling. In Singapore itself, the number of mobile phone users is 4 million plus.

How many people make business inquiries through mobile phones?

The number of smartphone users making business inquiries from their smartphones is close to 3 million.

How can I harness the power of digital customers?

The answer is Hyper Local SEO! It would align your business with the search results of the customers. Once you get a good local online presence, the profit tables would get turned easily in your favor. Let us see the different steps which are necessary to set up your local online presence effectively!

  • Setting up Google My Business Profile
  • Put hyper local terms on the web page and promotional content
  • Use schema or structured data markup

How would I make the Hyperlocal Marketing Strategy Successful?

  • Explore every marketing idea and put it to test
  • Establish strong business relations with the business community
  • Leverage the secret of content relevancy
  • Ensure unique customer experiences

Important tactics when it comes to using the marketing keywords

The choice of the marketing keywords should be based on the values shown by the recognized keyword research tools like Google Adwords Keyword Planner, Ubersuggest’s Keyword Tool and Moz’s Keyword Explorer. Targeting the keywords which have a high search volume would automatically turn the tide in favor of a local business. Imagine, your local business showing up with a high search volume keyword in Singapore. The number of queries coming to your business would increase exponentially leading to assured ROI optimization.

The second most important point which is associated with Hyper-Local SEO would be the region specific keywords. The importance of region specific keywords is vital in local SEO. For example, you are targeting customers who would be looking for a restaurant near the Suntec City Mall. The right keyword should have the phrase ‘restaurant near Suntec City’.

Google autocorrect and auto-suggest tools are very helpful in selecting the right keywords and generating the desired traffic from the location. With a plethora of marketing assistance tools available in Google, you just need to be careful with your content marketing strategy and keyword selection. Over the last decade, Google has transformed the face of many businesses by acting as a conversion funnel. Proper digital strategies increase the funnel conversion ratio leading to positive results for businesses.

The power of digitization will go far beyond customer conversion and sales. It would soon become the biggest ecosystem connecting millions of humans across the globe. The rapid rise in digitization would automatically expand the potential of local and small businesses to timestamp their presence in the markets. Many small businesses in Singapore have already aligned their businesses with the local search market and have harnessed its massive potential.

Local SEO in Singapore has become a very sought after service since the country has tremendous potential in terms of consumerism. Plus, thousands of tourists visit Singapore each year. Most of the tourists use local search to identify the best restaurants, hotels, malls, shops, and places of interest. Google has a place for everyone.