Essential SEO Trends to Increase Traffic in 2021

Search Engine Optimization (SEO) is constantly changing, and is driven by the search engine algorithms. Thus, where the search engines go, your SEO practices should follow. These essential trends are products of the latest algorithms and announcements from Google so the top SEO consultant in Singapore would recommend following these trends to increase your traffic in 2021.

1. The Core Vitals at the Forefront

SEO is no longer just about the keywords and content, it also includes the website performance as well. The SEO experts will point you towards the “core vitals.” These are three metrics that search engines use to measure user experience. The core vitals are loading time, interactivity, and visual stability. They are collectively considered as page speed.

As more businesses have engaged in online business, people in SEO service in Singapore note that even a fraction of a second counts since there are numerous options for the viewer. Your page needs to load, become interactive to the viewer while being visually stable as soon as possible.

2. Voice Search Effects

More people are using voice search. It is estimated that almost 37% of searches are spoken, not typed anymore. How does this affect SEO? For one thing, more searches are now specific and constructed as questions. Instead of just searching for “jackets” the more likely search is “which jacket should I wear when mountain climbing in the winter?” Users are starting to feel more “at home” with the AI, and are now conversing with the virtual assistants.

The SEO consultant in Singapore would then respond to this new search phenomenon by modifying the way their keywords are constructed. While this can be more challenging, the payoff is that there is a shorter path between the user and the brands that can address their needs. The key for SEO service in Singapore is to let them know the users know that you have what they are looking for.

3. Long-Tail Keywords

Long-tail keywords as the name implies are longer, but they describe a more specific niche than shorter keywords. At the onset, brands may think these would limit their chance to reach a wider audience, but the top SEO company in Singapore would see it as a positive development since they can position your website better for a higher quality audience.

For example, if your product is outdoor patio furniture, then you would have a harder time to top the search engine results pages when the search is simply “furniture.” However, if a search is specific for outdoor furniture, you would have a better chance, and the customer knows what they want.

SEO experts can formulate long-tail keywords for your business. That would entail more keyword research, but the pay-off is a higher conversion rate.

4. “Smarter” Artificial Intelligence

Algorithms involve artificial intelligence (AI), and at the onset, there were SEO practitioners who tried to game the system by flooding the content with keywords. However, search engines like Google eventually realized that keyword flooding did not bring about content that was beneficial to the readers.

Since then, Google and other search engines have calibrated their AI on aspects like machine learning and natural learning processing. The result is that the algorithms can analyze content and seek to address the actual users search content.

The top SEO company in Singapore needs to have a pulse on what are the exact search terms used by their prospective customers. It could be more specific than “running shoes” but more about “why running shoes are better in a marathon.”

Businesses with the top SEO in Singapore thrive because their content is based on addressing the actual intent of the customers. AI will not just rank the long-tail keywords, they can also determine if the content is relevant, so they can adjust their content to address this.

5. Original Content is Key

For the SEO consultant in Singapore, original content is taking centerstage. This does not mean expert opinions or industry authorities’ findings are disregarded. Those who practice SEO service in Singapore have shifted their content to case studies and customer testimonials. These types of content have high credibility to the customers, since these are people they can relate with. SEO experts will recommend content that speaks directly to customers.

Should You Practice Local SEO or Global SEO?

Search Engine Optimization (SEO) has now become more complex, but it is also more efficient. As SEO experts will teach, there is now a bigger gap between local and global SEO. The lines in these two types of SEO service are wider and more recognizable, even if the dynamics can still be similar.

Local SEO Defined

When you refer to local SEO, these are area-specific, like “top SEO in Singapore” or “best pizza in New York.” While that may seem like a minor change, SEO consultants in Singapore note that it could have many advantages compared to generic SEO, or for comparison, global SEO.

Some of the advantages of Local SEO Practice according to top SEO experts include:

  1. Increase of local brand awareness & recognition, which can translate to actual connections and relationships outside the online platform of a company.
  2. Singapore SEO service points out that it will help with lead generation, which is worth a community investment.
  3. The top SEO company in Singapore uses it to boost the overall exposure of a brand, and they can mount marketing campaigns that could eventually bring exponential growth.
  4. When you practice local SEO, Singapore netizens will easily relate to the brand as their own, which also means that the brand has knowledge on Singaporeans’ high standards. The best SEO in Singapore acknowledges and addresses that most of the local audience are progressive in nature.
  5. It would be easier to market your products if they are geographically sensitive. For example, Singapore SEO agencies would have knowledge of seasonal trends and needs. They would not sell inapplicable products like skis or winter masks.
  6. SEO consultants in Singapore note that more customers want to read relevant reviews before making an online purchase. Local SEO agencies will have more Singapore-based reviews, and these can carry more weight for the prospective customers.

These advantages can be maximized by adopting keywords that are specific to local SEO. Conversely, local SEO would also have disadvantages.

  1. The market would be limited to locals, and may disconnect with the general online population. SEO experts note that local SEO can alienate other markets, even though you may actually be able to cater to them.
  2. The price rate may be more expensive depending on the market, especially if the market is more competitive. SEO agencies in Singapore do charge higher, since the market is highly competitive.
  3. Local SEO takes time to develop. Aside from the limitations in the market, the rankings are not as dynamic or quick to change compared to global SEO. The SEO expert in Singapore estimated a waiting time of 6 months before results start to make an impact.
  4. SEO consultants would often advise local SEO if there is a physical store in the target market, or if the products are highly localized.

While local SEO can be used for exclusive online operations, the question is whether you should just shift to Global SEO instead.

The Edge and Drawbacks of Global SEO

If your company’s operations are very limited in terms of area logistics and marketing, then local SEO is often recommended. However, for a general global operation, there is still an option to go Global.

The main edge of Global SEO is that it has a broad reach, since your market is the entire world. However, the competition is tight, since you have all the brands on the internet. Along with competition, global SEO requires SEO agencies to be more dynamic and agile, since the global market and their corresponding algorithms are changing very quickly. 

The top SEO in Singapore is constantly changing, since they know that if you fail to keep up with the changes, there can be negative effects on your rankings.

The choice of Local or Global SEO still depends on many factors, foremost of which is the extent of your operation, your brand, and the products and services that you offer. For both global and local SEO, experts in Singapore would recommend vigilance through consistent monitoring and website maintenance. These are universal standards.

Search engine optimization in Singapore and the rest of the world entails commitment and dedication, constant research and development of new skills and software.

Boost Your Local SEO in 6 Steps

For your local business, SEO experts recommend engaging in local SEO. The best SEO in Singapore is local SEO and there are techniques that the SEO consultant in Singapore would practice to maximize the market.

1. Add Local Events in Your Stories

If you want the local community to accept you as one of their own, you need to identify local events and news stories and incorporate them in your content. SEO agencies in Singapore need to be aware of local holidays and customs. If there are special events, the best SEO in Singapore would also be aware of them.

As part of the community, SEO experts should celebrate with the community for happy milestones, and even grieve with them when tragedy strikes. You’re not just a brand, you are a full-fledged member of the community.

2. Access their Mobile Device

You have your quality local color content, but you need to reach the people where they are. Local SEO needs to be mobile-friendly. Singapore SEO services list down some pointers to ensure that your site is mobile-friendly.

  • Check your page’s loading time. It should not take over three seconds.
  • Your fonts should be easy to read. They should be visually accessible, without causing strain on the readers.
  • For better SEO, Singapore residents request intuitive User Interface since it results in better User experience.

3. Ensure NAP Consistency

Your business name, address, and phone number (NAP) is considered as essential information. SEO experts in Singapore will reiterate that you may take this for granted, but the search engines are very particular about it, so your SEO agencies should also heed the call.

If your business name legally includes LLC, Co. or Inc., you should include it in any correspondence. SEO experts also remind you to double-check suite numbers, and the manner of how street, avenue and roads are written. Absolute consistency is key, and it should be observed in any website, any social media post.

SEO experts cannot overstate this, and they share the tip of using the Moz Local search tool to improve the process. The top SEO company in Singapore will also check the  Google My Business listing as a starting point, since this is the first contact with the search engine.

4. Use the AdWords Keyword Planner

Search engine optimization in Singapore would get a boost from the Adwords Keyword Planner as a free tool to establish local SEO keywords. The SEO agencies in Singapore use it to research which keywords have the highest search volume, and they can also check which keywords have the lowest competition. A protip from SEO agencies in Singapore is to search for similar terms if you cannot avail of the previous options. 

5. Establish Links from Partners and Sponsorships

An important difference between global SEO and local SEO is that there should be a correlation between internet network building and establishing connections in the real world. If your brand already has sponsorship agreements with other known brands in the community, they should also be involved in your search engine optimization in Singapore.

SEO experts in Singapore point out that these organizations that you partner and sponsor will also have their own websites, and you should always recognize them as a lead generation opportunity.

When you have backlinks from websites of established brands and companies in the locality, you will definitely improve your domain authority. 

6. Social Media Platforms are a Must

Social media is now the main arena of most customers. They spend more time on social media and it increases every year. The best SEO in Singapore will incorporate their ties with local influencers, and their followers will also like, share, and follow you back. Aside from just local events, you should also include personalities and public figures in your content, as it establishes your reputation in real life, and also increases your domain authority in the social media platforms.

Aside from just following their Instagram and Twitter accounts, your seo agency in Singapore should also commit to generate engagement and encourage honest reviews from their users.