Should You Outsource Your Social Media Marketing?

When you have an online business, you need to have a strong social media presence. People continue to spend more time on social media platforms. There are even more social media sites that are specializing in certain niches, and that will encourage people to have even more social media accounts since their friends and family are already there.

It may look easy at first. After all, Facebook was invented just to keep schoolmates in touch. However, it has evolved into a multi-billion dollar platform with two billion members. This is no longer child’s play, and social media marketing in Singapore is one of the most competitive.

In this situation, should you have in-house social media marketing management, or should you outsource?

In-House Social Media Management 

If you elect to have in-house social media management, you have the benefit of full control. Also, you can keep the costs to a minimum. All you need is your internet and computer, as most social media registrations are free.

You may be enticed to boost your posts, as a way to keep up with the social media agencies in Singapore that may be working for your competitors, but the expense would still be manageable.

Any social media marketing agency would tell you that it cannot be done as an afterthought. You need to take time to formulate effective posts, monitor the trends and respond to queries and comments.

Is this something you can do? While no one knows your brand and products more than you do, the question is how fast can you learn the dynamics of social media marketing in Singapore. This means studying all the different social media platforms.

The Reality of Social Media Marketing in Singapore 

The people of Singapore value innovation, and it reflects in the successful social media agencies in Singapore. They can keep up with the shifting trends, and they know how to communicate with different audiences across different platforms.

This is not a skill that can be learned overnight. If you will manage your social media marketing, you may end up simply answering queries. This is only one aspect of social media marketing, and you would not have access to the advanced metrics that social media marketing agencies use to analyze.

The Advantages of Outsourcing Social Media Marketing 

When you outsource your social media marketing to a social media marketing agency in Singapore, you will get the following benefits.

1. Extensive Knowledge

Social media, just like managing keywords in SEO, is not as simple on the surface. You may just post your photos and videos, then sit back and wait for responses, but that will not bring the results that you desire.

Each social media platform has their own effective media. Sometimes, it’s a short video, sometimes, it’s a picture or meme. Social media marketing in Singapore has platforms like LinkedIn where storytelling is the best medium.

Social media marketing agencies would know what to post and where. There is a science behind it, and it’s not just guesswork.

2. Ability to follow trends

If you want to maximize the reach of your posts, you must be up-to-date with the current trends in social media. A witty, well-timed post in the middle of a trending “wave” will bring about unprecedented reactions and views. Granted, they may just be riding on the trends in the meantime, but it is one way to get your foot in the door and establish name recall.

3. Commitment to engagement

Social media marketing in Singapore is not just about views. This is the first step, and you need to follow through to convert it to actual sales. This is where engagement comes in.

It is a common tip from social media agencies in Singapore that your posts should spark engagement. However, when the reactions and comments come in, how fast do you react? Always remember, there are numerous competitors vying for their attention, and the social media platforms keep track of the pages’ reaction times. If you fail to attend to a prospective customer, someone else will.

The Challenges of Choosing the Best Social Media Marketing Agency in Singapore

Digital marketing in Singapore will definitely include social media marketing. Almost all people who browse the internet also join social media platforms, and more than half of social media users have also opened accounts on multiple platforms.

That means more than half of the 2 billion of people on Facebook also have accounts on Instagram, Twitter, or LinkedIn. There are more social media accounts emerging at this very moment, looking for a hook to lure in more members. How do you choose your social media agency in Singapore?

1. The best social media agency should keep track of new Social Media Platforms.

While Facebook is more of a broad social media platform that covers almost every field, the newer social media platforms are more specialized. TikTok is based on short video uploads while Twitch is geared towards gamers. Your social media marketing agency should be aware of all this so they would know which social media platform your business should pursue.

LinkedIn for example, appeals to professionals, but most of their members are also on Facebook as well. Based on your product or service, should you target your audience on Facebook or LinkedIn. These are decisions that digital marketing agencies must face.

2. The best social media agency has the right creative approach for every platform.

Creativity is a universal trait required for any marketing agency. This is even more valuable for social media marketing in Singapore. The audience has high internet awareness and are active in various social media platforms. They have high expectations and are not afraid to express themselves online.

If you want to reach out to Singporeans in various social media platforms, you may need to have pictures and even videos aside from content. You should also be aware of trends that are currently viral in all of those platforms. For a platform like Twitter, trends are quickly changing, but if you are caught in the middle of the “wave” it could result in a sharp increase in followers.

3. The best social media agency has professionals in their fold.

Social media is often seen as a pastime or leisure activity, but that is not the mentality for digital marketing professionals. The emphasis is on “professionals” since the goal of social media marketing is establishing a strong and constant presence.

In the social media arena, this requires a firm commitment. You need to check various metrics and trends. Social media is far more dynamic and fleeting than search engine algorithms. Professionals are quick at processing the data and converting it into posts tat are both timely and relevant.

4. The best social media agency should be passionate about your campaigns.

Social media is a connection of people. Digital marketing agencies understand the difference between the search engine, wherein it is more about metrics and statistics. It seeks more adequate responses to users’ search queries.

The approach for a social media marketing campaign is geared toward human emotions and thoughts. It may be a slight difference for the audience, as we would often search in both Google and Facebook if we need something. However, from a marketing standpoint, the appeal to emotions have been effective since more shopping is now being done on social media, gaining more of the market share than internet shopping sites.

Mounting a campaign on social media entails creativity, marketing instincts and even empathy.

5. The best social media agency is transparent.

The digital marketing agency in Singapore will need to be very straightforward with their clients from the onset and throughout the stretch of the campaign. They are clear with their approach, and how they plan on presenting your brand on the various social media platforms.

The prices of their services should be flexible, on whether they can produce materials like images and video, if they can offer photo and video along with graphics. They could also employ other media, and the use of influencers when it appropriate.

Aside from their pricing and services, the digital marketing agency should also be transparent about the results, explaining the relation between views and engagement. If their approach was unsuccessful, they should also openly admit it and make necessary adjustments until the goals are reasonably met.

How to choose the right social media agency in Singapore?

Social media is a raging phenomenon as most of the top websites in the world are from social media platforms. Facebook, Twitter, Instagram and LinkedIn are the foremost examples of top social media sites that number billions of accounts across the world.

The top social media agency in Singapore understands that while social media sites are designed to be inclusive with a user-friendly interface, it has many functions and features that make it very versatile.

There are many businessmen who don’t believe in social media marketing, as they would say “Even my kids have Facebook.” It’s hard to believe that the site where you post your baby’s first step pictures would also be a marketing site. But that’s exactly the point.

The Magic of Social Media

When people go to social media, they have the intention to interact, share some jokes and memes and talk about their day. They can also share news and articles. No one goes to social media sites to buy, don’t they?

Social media marketing began as inserted ads on the news feed or on the sidebar but now they have their own marketplace. Users go to Facebook, and they end up with purchases. This means there is some marketing going on without you knowing it.

Choose the Right Social Media Agency

Now you’re convinced that social media marketing is necessary and you want to engage in a social media agency in Singapore. How will you choose the right one?

1. Creativity: We’ll mention again, there are billions of social media accounts, with Facebook alone crossing the 2 billion threshold. That’s a whole lot of customers–and a ton of competitors.

There is hardly any field or industry which does not market its products or services in social media. That makes it very difficult to stand out. It is a wide open field with neighborhood candy shops having a page along with industry giants. To stand out, you need to be in tune with the trends, but you need to be creative–in any platform.

2. Recognition of Every Platform: Not all social media platforms are created equal, but recently, users have crossed platforms. That means it is harder to typecast the users of social media.

You have probably come across a famous meme which depicted a certain celebrity and her profile photos throughout four different social media accounts. This is what’s happening now. Facebook users also have Twitter for timely updates, LinkedIn for work related contacts, Instagram for travel pictures and the like. Every aspect of life is being covered.

Your social media marketing agency in Singapore should know that posts on Instagram, even if they can be shared with Facebook, is not optimum content. While most Instagram users also have Facebook accounts, they have a purpose when they visit a social media platform.

3. Understanding Different Features:  Social media marketing in Singapore is usually geared for their busy and driven professionals. The features of social media overlap–there are pictures in Pinterest and on Instagram, for example. But Pinterest photos are more on instruction and discovery, where Instagram is sharing personal shots.

Why are two photo-sharing apps so different from each other? To illustrate, both platforms have been popular for sharing fashion preferences  (the OOTD – outfit of the day). But Instagram includes the face, complete with filters and expressions. Pinterest really focuses on the clothes, with faceless photos being liked more often. The social media agency in Singapore knows when to use the right social media app.

4. Effective Campaigns:  Can my brand be promoted across all social media sites? The answer is yes. Will they be effective? This is where you have to check your social media marketing agency’s portfolio.

They should be able to mount campaigns and consistently support them. They are ready to provide content (pictures, videos, text) and deliver superior quality.