8 Mistakes to Avoid When You Hire a Social Media Agency in Singapore

Social media marketing is gaining more relevance as a social media agency in Singapore reports that more users of the internet spend over 50% of their time in social media. From the original purpose of keeping track of college alumni, people are now depending on social media and their links for almost all of their information and social interaction needs.

If you want to reach any audience on the internet, social media marketing is a must. Even big corporations with billions of dollars in advertising budget will strive to carve their place in the platform. It is wise to hire a social media marketing agency in Singapore, but you still need to avoid these mistakes.

1. Not a Having a Concrete Social Media Strategy: If you think that social media is as easy as posting regular updates, a filtered Instagram post with a glossy photo every so often, then you are setting yourself up for failure. Your social media agency should have a sound strategy and be ready to tweak it depending on trends.
2. Being Out of Touch with the Target Audience: For local businesses, you need to have a feel for the community. A social media marketing agency in Singapore should be aware of any important event in the city-state. The Singaporeans are very dynamic, and your social media marketing strategy should work in accordance with this.

3. Failure to Engage with Customers: In social media, there is a thin line between followers and customers. If they follow you, you have to assume they are interested, and any inquiry should be entertained as a possible transaction. This can be extensive work, but social media marketing in Singapore requires this.

4.One-sided Brand Promotion: Brand promotion is a pillar of any marketing campaign, but it is not the only one. The first step is to ensure that the visitors are informed of your products and services, but you need to make it about them, not just about your brand. The customer needs to see how your presence benefits them.

5. Failure to Connect with People: Your customers are not just numbers on a board–they are people. Always note that many times, social media users are not online to buy, unlike eCommerce sites. The social media marketing agency should find creative ways to establish a connection with the audience before blasting going on hard selling mode.

6. Employing a Single Strategy Across Multiple Platforms: Z Every social media site has its own characteristics and a primary demographic. There are different dynamics for each, that is why many people have accounts in multiple social media platforms. Therefore, you cannot have the same social media strategy for Facebook and LinkedIn. Instagram and Twitter also have different dynamics, so the post you place on Instagram may not be effective on Twitter.

7. Failure to Keep Track of Results: Social Media also has advanced metrics just like Search Engine Optimization. Part of the job of a social media marketing agency is to track down the results of their posts. If a post does not perform well, they should analyze the reasons, and there are many. Good thing for social media, you are only as good as your last post, and you can post again.

8. Overreaction to Negative Comments: One thing to remember in social media: You are dealing with people. As such, they can be prone to emotions and outbursts of frustration. In some cases, the customers really seek concrete answers. A social media agency in Singapore should determine where a negative comment belongs. It takes patience, but a social media agency in Singapore should be able to discern comments and respond accordingly.

Conclusion: Social media marketing agencies understand that marketing in social media involved establishing connections with people and not just marketing products and services.

Promoting eCommerce Using Social Media Platforms

eCommerce is an extremely fast-paced industry, with many digital marketing agencies taking advantage of this growing field.

There are lots of winnings to be made within this new field, but how do new brands cut through the noise and make themselves known?

The answer is social media. The best social media marketing Singapore agencies know how to utilize these platforms to reach new customers and form deeper connections with old ones.

As an eCommerce business, social media is your greatest tool. Below are eight ways to use it to your advantage:

Connect with Micro-Influencers In the Market.
Influencers are powerful figures. According to Seedly’s figures, the cheapest Instagram post costs about $75 for micro-influencers who have about 2,000 to 10,000 followers. 2,000 followers is already a sizeable amount and can provide a lot of leads for small businesses

What’s more, influencers already know what kind of content works and what doesn’t; this puts less pressure on your team to come up with content from scratch.

You Can Actually Run a Contest
Social media is all about generating noise around your brand, and running a contest is a great way to do so. The beauty of contests is that there are lots of ways to do run them. You can:

  • Ask followers to comment on your posts
  • Ask followers to send videos or photos of themselves
  • Ask followers to repost your content on their page and tag friends

You can even also go with a combination of all three! Contests are an engaging way to amp up your marketing while still making sure your customers get something out of it.

Your Product Video is Vital
Streaming giant Vimeo recently launched their Vimeo Create service that caters specifically to small businesses who want to easily create stunning promotional videos for their brand. The video presents new opportunities for brands to be creative with their marketing.

There are lots of stories you can tell with videos: you can show how customers how to use your product, feature satisfied customers, and more.

Visuals Play The Key Roles
People are highly visual creatures, and any trusted social media agency Singapore knows that such platforms naturally lend to that. Product videos are a must, but remember to switch it up a bit and include some photos as well.

Time Out’s list of Singaporean typography studios showcases the continued rise of this art form. Leaning on visually appealing typography is a great way to sneak in some text on your social media feed, such as when announcing a contest as mentioned above.

Use the Features of Boosting for Your Posts
Social media platforms have gotten savvy when it comes to the advertising power of their sites, which has led to the birth of enhanced posts.

Simply put, you pay platforms like Instagram and Twitter a fee to boost your post across their site. You can choose which posts to boost, and how long to boost them for. This tactic allows you to reach customers from various segments.

Do You Have Social Proof? Showcase Them.
Sprout Social defines social proof as a psychological tool wherein customers will naturally follow where the masses go. As far as digital marketing is concerned, this means highlighting user-generated content such as reviews and testimonials.

User-generated content is typically not paid, although you do have to ask for consent before posting your customers’ reviews. This lends a more authentic feel to such posts.

Try to Be As Consistent As Possible.
In line with the highly visual nature of social media, social media marketing Singapore experts underscore the importance of keeping things concise.

Your average consumer scrolls through hundreds of posts in a day, and will only spend a few seconds looking at a post. As such, your captions need to get straight to the point. Being consistently concise builds a persuasive brand tone, as your company comes across as a confident leader in your niche.

Hashtags Are Very Important
Hashtags have gotten a lot of flak for being a social media gimmick, but they’re incredibly useful for tagging your posts and making sure they reach your target audience.

As with the previous point, the key is to keep it concise and limit yourself to a handful of hashtags per post. Create a list of the most relevant hashtags and use these regularly to bolster your brand’s presence.

Digital marketing expert Neil Patel maintains that the average consumer spends two hours on social media every day, and this figure has likely risen in light of the global pandemic.

Indeed, the current COVID situation has accelerated the growth of eCommerce brands around the world. You need to work with an expert social media agency in Singapore that will take all these steps and create a marketing plan that’s tailored to your company.

Remember: social media marketing may seem intimidating, but it doesn’t have to be.

Social Media Marketing 101: How to Drive Sales Through Social Media the ~Right~ Way

Let’s face it: It has been an *intense* year for everyone, including many businesses, big and small. The global health crisis, on top of the regular pain of selling (Yes, we’re talking about those countless calls and messages and uninterested, even hostile prospects!) is, without a doubt, very frustrating to deal with.

But we think all is not lost yet. Social media and online platforms still exist. In the advent of the “new normal,” with people worrying about being out in the open, businesses weather through with their online presence.

However, this is where the hard part comes in. Highlighting your brand to grab a share of the market is not as easy as it sounds. Even though businesses have the option to seek help from digital marketing agencies, not everyone wants the price tag for this service on their books. This is especially true because building a social media persona takes a lot of time and a lot of trial-and-error.

So, to help you build a credible online presence, here are some things that you could do to improve your chances of driving sales through your social media accounts.
Make Sure Your Social Strategy and Your Customers are Aligned.
Nowadays, experts almost always do away with the one-size-fits-all approach from yesteryear. Why? Because they do not work. The little reminder to personalize your messages and tailor your experiences to those of your customers is important for your digital marketing efforts to pay off. Get to know your customers—from surveys to social listening—and find where they are most comfortable before you strike. A closer look into the minds of your prospects will change the very essence of what would be your best marketing strategy.  After all, the best way to remain relevant is to make sure that you are indeed relevant.
Don’t Write too Little, Don’t Write too Much.
It’s an old classic: quality versus quantity. It is easy to associate establishing an online presence with creating so much content by mistake. The possibility of losing SEO traction is a genuine fear (and not an entirely incorrect one) for many organizations. However, let’s not forget about the opportunity cost associated with this, shall we?

As a social media agency in Singapore, here’s our advice: Understand the difference between consistent content and too much content. Then, circle back to what you know about your customers, capture their touchpoints, and improve your marketing communications. When you do, you’re likely to foster loyalty like no other. Plus, it’s a great opportunity to create superfans.

Speaking of superfans…
Rapport Building Can Be Helpful.
This is the best way to tap into good old FOMO (fear of missing out). Getting people to cultivate this fear and link into your brand is fine. That is if you can pull it off. If not, then go the old-fashioned way: Tap into the connectors, friends, fans, and superfans and turn up the self-awareness of your network. Sounds like a lot of work? Well, an unconnected network with no social capital is a colossal waste. Welcome to social media marketing.
Connect it back to the business.
BDC Business Consultant Chris O’Shea said, “People don’t want to be sold to.” We agree. But social media is one of the most productive places these days. And while businesses want to build networks of like-minded people, at the end of the day, they need to turn a profit.

Pro tip: Display your expectations before you even start interacting with your brand’s fans. Remember, honesty creates trust, which secures future relationships.
Don’t Be too Pushy With Your Content
Rather than pulling off a pushy attitude, making your social media content into something that offers additional value for your customers is a great campaign strategy. In this era of possessive digital natives who see social platforms as “their” permanent companion, a colonizing salesperson who leaves people feeling ugly will have an impact that counts—though it will be against you.
Pave the Way for Your Audience to Buy on Your Social Media.
In places with advanced technology, social media platforms are valued companions with a significant impact on life and digital environments. A report published by Statista Research Department says that for technologically developed countries like Singapore, social media marketing works for up to 55 percent of marketers “because it is easy to reach a wider group of customers.” Likewise, these platforms are already the most accessible network so making it easy to purchase via these channels, through these initiatives, is a great marketing move.

  • The Shoppable Posts Can Drive Sales to You.

They said a picture paints a thousand words. Hence, Instagram. But, that’s not all. In 2016, Instagram also launched the Shoppable Posts—a little gift that makes tagging and online shopping a breeze.

  • Shoppable Tags Can be Used in Your Stories and Its Pretty Impactful

If others are on Facebook, some marketers prefer Instagram. Why? Because about 70% of online shoppers find their products via Instagram and over 130 million clicks on a shopping post at least once a month. If this isn’t an opportunity, then we don’t know what it is. Of course, if you get the shoppable tags, on top of the aesthetics down pat, what else would you need.

Don’t Forget Your Call to Action
Calls to action (CTAs) may sound simple, but for digital marketing agencies like us, this is a low-investment prompt to take that oh-so-important final step. Simple CTAs paired with valuable content makes the difference between a potential (level 1) fan and a superfan (top-level), as it builds trust and authority and creates optimal opportunities.

  • Instagram’s “Shop Now” Function, Don’t Miss It

People know how to shop. But if for some godforsaken reason you decide that you need proof before you believe it, look no further. We could point you to indisputable proofs that will tell you that embedded buy buttons create contextual buying experiences that your customers love. This powerful “end-game” is, no doubt, an unbelievable strategy to bump up your sales.

The concept of social media marketing spans a wide spectrum. As we all know by now, it goes beyond mere content creation and network-building. Social media has become very nuanced in that, for consumers, the opportunity to identify with more suitable brands to connect with goes beyond mere preferences. But even if you, as a brand, do identify with one community, proving yourself to be an ally who understands the language in consumer terms can still take a lot of work. (And yes, if you do not wish to go through this pain, going to digital marketing agencies will always be an option.)