Update Your Website Design With These 12 Plans for 2021

The last year 2020 has forced most businesses to go digital, so everyone can safely do business from behind their screens. But before COVID-19, Statista’s data predicted global e-commerce sales would increase to $4.2 trillion at 2020’s end. Twenty years from now, 99Firms predicts that 95% of all purchases will be done through e-commerce.

Every purchase begins with a website design that engages and sustains your customer’s attention. Not sure where to start for your site’s overall look and feel? Expert website design agencies would know-how, so we’ve gathered 12 trends from their expertise for you to consider.

Improve Your Ecommerce UX to Help Your Users.

The quality of your e-commerce user experience (UX) can make or break a purchase on your site. To improve your chances, ensure every element on the site makes it easier to find the product or services you offer. Divide your top menu into categories that will help narrow down their search. Add related product recommendations at the bottom of every product page.

Utilize Modern Photography and Graphic Design on Your Website.

The photograph can show your brand’s story, while the graphic completes or enhances the tale. The image manages your customer’s expectations of the product, while the graphic lists down any information they are looking for compellingly.

Customer Needs to See Creativity in the Photography of Your Products

With no brick and mortar store for your customers to see, touch, and smell the item themselves, you need to step up and recreate this experience with experimental product photography. Stay top of mind with surreal product photos that play with bold colors, strange backgrounds, and weird elements that enhance the item.

Asymmetric Layouts is Trendy Now But Makes it Creative.

Applying an asymmetrical layout sets you apart from all the sites that default to the grid guide. The lack of symmetry allows users to interact more freely with the movement on your site, whether your design uses bold color combinations or a dominant image promoting a special product release.

Smart Content Loading is Something that You Need to Look Into it Now.

The large images and bright graphics on your site may impede the loading speed of your site. This does not mean you have to compromise a contemporary design for a fast loading site. Consider using the “lazy loading” approach, a common practice among one-page sites. This means that the content on your site unfolds or loads as the user scrolls down the page.

Keep the Design Smooth

The year 2020 continues to challenge everyone. A website with calm neutral or pastel colors, minimalist design, or white space helps relax customers amid the year’s uncertainty. With the virus still around and everyone recovering from its effects, 2021 is best welcomed with soothing design elements that give everyone a break from the news and the noise.

Choose Gradient Backgrounds

Gradients are predicted to make a comeback in 2021. The gradual blend from one color to another will add depth and texture to your site, whether it’s viewed on a large laptop screen or a mobile screen.

Don’t Forget Your Abstract Shapes.

Gradients work well with abstract shapes as a background to large, short blocks of text that discuss a company’s details. The shapes work well on light and bright colors without distracting readers away from the point of your message.

3D Elements Increase the Engagement.

Don’t let the two-dimensional nature of your site limit its possibilities. Add immersive 3D graphics or videos that will keep customers exploring more of your site. It levels up the kind of interaction you have to offer, while also keeping your brand top of mind.

Use Embedded Video to Make your Website More Interactive.

Embedded videos that play automatically keep your site visitors engaged and not clicking away to another tab. You also save on space with a short video that can reveal more about your company, such as how it started or the product’s production process. Scroll down the Pottery Barn website and you’ll see the Christmas decors come to life in a background video.

Bigger Headlines and Titles

You only have a few minutes—sometimes seconds—to make an impression on a first-time visitor. Large titles are short enough to catch attention and keep them scrolling to read further. Pair a huge title with an informative, smaller, and slightly longer description to bring them further down the funnel.

Don’t Make Your Footers too Detailed

Footer designs will be just as important as your main landing page and top menu. Holding relevant information customers or clients need such as contact details, you’ll want to invest in a footer that matches your overall design.

Want to know more about these trends? Are you curious about web design in Singapore for the Southeast Asian market? Small to medium business owners will benefit from consulting a website design company based in Singapore. To know more about what a combination of the trends can do for you, contact us at 6788 9008 today!

UI/UX Trends That Will Dominate 2021 – Web Design That Stands Out

In this digital age, trends come and go in the blink of an eye. Your brand could be hip and happening one minute, and passé the next. The same goes for website design in Singapore. On top of regular web maintenance to keep your site in tip-top shape, web elements need to be regularly updated to enhance user-friendliness. That is why it is important for companies to keep themselves in the loop with the latest trends in User Experience Design (UX) and User Interface design (UI).

While this sounds like a daunting task, engaging the help of a reputable website design company in Singapore can help your business pinpoint problem areas and upgrade overall UI/UX. That being said, it is always better to keep yourself updated on the latest UI/UX trends – here are 5 we think will being your website to the next level in 2021.

1. Things are getting dark

Social media giants such as Facebook, Twitter and Instagram did it first – the Dark Mode. According to free technical support ComputerHope, Dark Mode is a theme or setting that changes the background colour of any operating system’s desktop, home screen, and some applications to dark gray or black.

Not only does Dark Mode make your website look cool and sleek, dark mode encourages night-time browsing and is gentler on the eyes as compared to the traditional white background. More browsing = more time on your site = higher sales.

2. Go micro

As the saying goes, ‘It’s the little things in life that make life BIG.’

This is definitely true for web development in Singapore – the littlest details can make or break your website.

Pay close attention to microinteractions on your website. Microinteractions are small moments where users and design interact. When done correctly, they can greatly enhance a site’s UI/U. Microinteractions are not essential for web function but allow users to engage with your content seamlessly.

Microinteractions can range from simply your button colour changing upon click to a ‘Go to Top’ button to a like button for your content. The possibilities are endless!

3. Give a virtual experience

Virtual Reality (VR) headsets have been increasing in popularity for the past couple of years as a business concept and in-game design. But due to the global COVID-19 pandemic, more companies in various industries are adapting VR into their digital platforms. Through creative VR, companies can showcase their products or services while observing social distancing protocols.

One example is Gleneagles hospital that provides a 360 ‘walk-through’ of their various delivery wards. Fashion companies like Lenskart have also been using VR to let people try on their products without having to leave the comfort of their homes.

4. Give people a voice – literally

We are talking about Voice User Interface or VUI in short. VUI allows spoken words to interact with computer systems. Think Google Alexa or Apple’s Siri. Incorporating VUI in your mobile site or app will give your company an edge above others. VUI reduces the need to type – this means that users can multitask while interacting with your website or app.

While this is an exciting technology to explore, it is important to consult a proper web development company in Singapore so you know how you can incorporate VUI in your business.

5. AI is taking over

Artificial Intelligence (AI) is more than just this robot who wants to wipe out humanity. According to Forbes Magazine, AI is a valuable tool in web design. Good AI helps us interpret and understand the world around us and can empower companies’ website appearance, strengthen its search abilities, and even accurately target consumers through social media.

As more people go online, companies can invest in AI to help understand shifts in consumer behaviour to tailor their products to customers’ wants and needs. With proper AI learning in place, websites can automatically be tailored to each and every customer’s user behaviour to provide the best possible browsing experience.

The lengths AI can go to help businesses are endless – that is why it is important for companies to enlist the help of a web development company in Singapore to provide the know-how and to match the best AI technology to your business needs.

These are just the top 5 trends we think will dominate 2021. Be the first mover in your industry to embrace amazing UI/UX design. Speak to a website design company in Singapore to find out how you can revitalise your business with UI//UX.

Tips for Choosing the Best Font for Your Design

Choosing the right font is crucial for a lot of reason. It can instantly enhance the look of your website design and transform average marketing collateral into something extraordinary.
But, it can also become an unpleasant experience for the reader/audience and damaging to a business’s reputation if not done right. Truth be told, a lot of beginner designers commit the same design faux pas again and again.

Tips for Choosing the Best Font

To avoid these mistakes, we have curated some tips you might want to use when choosing the best font for your design.

1. Match font to your brand’s tone.

Fonts have specific design intent. Each has its own personality, so they do tell your audience if you are serious, playful, casual, modern, etc.
Serif fonts are associated with tradition, history, safety, and reliability. Sans serif fonts are modern and clean. Meanwhile, script fonts relate to romance, elegance, feminism, and grace.
Before you decide on the best font for your design, make sure to know your brand’s tone first. Remember, brands from different industries have different fonts that represent them.

2. Use up to three fonts.

In design, two’s company, three’s a crowd. Choose up to three different font styles only for your website–one primary, one secondary, and one accent. More than three fonts are overkill. Each font must carry different levels of importance.
The primary font is typically used in headers, making it the most visible one. If possible, use your primary font to match the style of your logo’s text (if any).
The secondary font is usually used in body texts, making it the most used one. It should be a legible font since it will be used in paragraphs, descriptions, and blocks of texts.
The accent font is used for a very specific purpose. It is commonly used in calls to action, buttons, and anything that is aimed at catching the attention of the reader. More importantly, it should be both legible and attention-grabbing.

3. Think load times.

Load time is very important in the overall performance of a website. In case you are not aware, fonts could drag down the load time of a website.
When choosing the right fonts, make sure to test them for speed to see whether or not they do negatively affect the website. If your favourite fonts do not load swiftly, look for alternatives.

4. Mix and match typefaces.

While it seems to be an oxymoron, don’t be afraid to get more creative by mixing and matching different typefaces. It used to be a design no-no, but times have changed.
A caveat though: mixing and matching typefaces is not that easy. If you can find a great combination, then go for it.

5. Avoid fonts that look similar.

It’s highly recommended to have three different font styles to communicate the intent very well. But to have different fonts that look the same or almost forfeits the purpose to distinguish one from the other.
Be wary, nevertheless, when using totally different typefaces (i.e. script font + bold serif font) because it will really be distracting and annoying.

Where to Find Free Fonts

Free fonts are everywhere on the internet. Here are some of the best places to find them:

1. Google Fonts

Google Fonts have hundreds of open source fonts for use on websites and other web-based projects and applications. Since they are open source, that means they are free, shareable, and customizable.

2. Font Squirrel

Font Squirrel is the best resource for both free and licensed fonts. It’s easy to find the font you’re looking for because it allows you to search its database by classification (serif, sans serif, script, etc.) or tag (casual, retro, playful, etc.)

3. DaFont

DaFont boasts more than 25,000 free, public domain, and demo fonts. From the common web safe fonts to the more quirky ones, DaFont has it for you.

4. 1001 Fonts

1001 Fonts has more than 7,000 free fonts you can choose from. Finding specific font styles is easy as it allows you to search according to type, style, mood, decade, and even holidays.

Conclusion

Choosing the best web font for your design is indeed not a walk in the park. But with proper guidance and some of these tips, we hope you’ve learned something to avoid common typography mistakes in the future.
Do you have font tips to add? Let us know in the comments.