GOLDEN PALM

The leading Chinese sausage brand in Singapore, Golden Palm, has international aspirations. While Golden Palm is already established and award-winning locally, for their expansion drive, they need to win the trust of the rest of the world.

With a growing product line, Golden Palm has partnered with Fenzo Digital to make their digital marketing drive as enticing to the world palate. A full branding package that focuses on the core traits of their products is mounted, including social media.

The Best-Selling Points for a Top Food Company

With more food choices going online, Fenzo positions Golden Palm based on these traits.

Reliable and Trustworthy
It is no easy feat to be one of the top brands in a very competitive market with high standards. To keep the quality consistent, Golden Palm is always using trustworthy suppliers for fresh produce in manufacture of our food products. They even visit the farms of their suppliers to check on their quality, upkeep of livestock and whether their methods are in line with company standards.

High Quality of Service
Using only the finest ingredients garnered from around the world to produce good quality and affordable products to build credibility with new customers, and keep them coming back.

Good Products Selection
For the world market, Golden Palm will still offer their established menu, but there is always room for expansion.

Competitive Pricing 
Online shopping means more options, and there is a need to be creative. Promotions, discounts, and privileges for repeat orders are some strategies that can catch attention in social media platforms. The digital marketing agency formulates these strategies and posts them in the appropriate time to reach the right market.