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According to Statista, over 2.87 billion people are projected to use a smartphone by 2020, up from about 1.57 billion in 2014. Since a huge chunk of the general population already has access to this technology, with the amount bound to increase as the days go by, it’s fairly important for companies to take advantage of this by developing applications for mobile devices whereby their target audience can gain access to their brand and its offerings from virtually anywhere.
If you are a business owner who is planning to develop and design a compelling mobile application for your potential and existing clients to use, here’s a list of 18 things that should be considered before going ahead with your plan.

2018 was the year that Google surprised thousands of digital marketers by how drastic the changes are in ranking sites. For instance, when they utilized AI for over 30% of the search queries made in the said year – which now means having a million links on your website won’t guarantee that it will rank higher than those that have hundreds.