Kee Song Chickens
In the food industry, the adage “You are what you eat” is taken very seriously. For Kee Song Chickens, they use the same philosophy to make sure that you get the healthiest, high quality poultry meat with every bite.
The Kee Song Group has taken poultry meat seriously, and to continuously improve their produce, they have adopted innovative farming techniques.
In 2005, Kee Song incorporated Japanese lactobacillus in the rearing process of the Sakura chickens, a special product line which has more tender meat with lower fat.
Kee Song has always maintained their organic status, and they have refrained from using antibiotics to ensure that their droppings do not have harmful residue. Kee Song also uses blast freezing for their frozen meat, and which makes their chickens conform to the highest standards of food safety.
Fenzo Digital and Kee Song
The key for Kee Song’s success is product integrity, and this is the branding that Fenzo Digital has prepared for them. For their website, we emphasized their chickens as fresh and organic. By highlighting their farming innovations and best practices, we are able to present the best image to their customers.
Since the start of the pandemic, more consumers are shopping online. Fenzo Digital has equipped an eCommerce website for Kee Song which highlights a user-friendly interface. Site visitors are presented with a clear product menu, and savory product photos of Kee Song’s poultry products.
Fenzo Digital has also managed Kee Song’s strong social media presence. With strategic posting and targeted marketing, Kee Song has reached the right customers–health-conscious families who want only the healthiest options for their chicken meals.