Month: September 2022

With more than half of Asia Pacific’s surfing through eCommerce on their smartphones, retailers and brands are becoming savvy enough to deploy eCommerce to their rescue. The social web has become a significant part of everyday life. Platforms like TikTok, Facebook, Instagram, Twitter, Snapchat and Pinterest are making people spend hours scrolling through their feeds. The numbers are rising exponentially and social media marketing is on the rise. Social media marketing in Singapore isn’t a new concept for marketers. However, social commerce is becoming quite the hype. Why?

More than one in four users deploy social media to find products online and make a purchase. Do you think that’s all? No, it isn’t! With digital transformation dynamically revolutionizing traditional marketing, social commerce has become the new mainstream. So, without further ado, let’s find out what social commerce is and how you can make your social commerce strategy seamless!

What is Social Commerce?

Social commerce is primarily the use of social media platforms such as Instagram, Facebook, Twitter, etc to promote and sell products. Irrespective of how simple the definition seems, implementing it is pretty simple when you are working with an agency for social media marketing in Singapore. In a nutshell, the technique is used to bring eCommerce functionality straight to your social media platforms without any hiccups. Examples of social commerce include the retail store pages of Facebook where users can browse and shop without leaving the platforms and the buy options on Pinterest and Twitter.

In a world where thousands of new users use social media sites across the world, social commerce can facilitate consistent audience growth and increase retail revenue by several degrees of magnitude.

Seven Tips to Amplify Your Social Commerce Strategy

As compared to 2020, global eCommerce sales are forecasted to grow exponentially in the next three years. When eCommerce is on the rise, selling on social can be your next step to feeling like that dollar-sign-eyes-green-tongue emoji. How? Well, if you are new to the social commerce forefront, here are seven tips to get started. Dive in!

1.  Deploy an AI chatbot to streamline your sales and customer service. Believe it or not, a swift answer to your customer’s queries can bridge the gap between sales and an abandoned shopping cart.

2. On social media you cannot simply toss your catalogue on the feed and forget it. For an impeccable social commerce experience, you have to remember the social part and engage with your followers.

3. Create a social media persona by collecting customer data and turning it into valuable insights about your target audience.

4. Take advantage of discovery features to build brand awareness and bring your products closer to your potential customers. Done right, discovery-based social commerce can do wonders and bolster your business growth by leaps and bounds.

5. Test the shopping features launched by social commerce platforms like Instagram. Facebook, TikTok, Pinterest and more. For example, let’s take Instagram. It has launched many features like Instagram Shoppable posts, Instagram business, Stories Shopping, Guides Shopping, IGTV, Live, and Reels shopping to bring the customers closer to the store.

6. Keep the mobile-first approach in mind and optimize the social commerce experience on mobile.

7. Run giveaways on social media and leverage different marketing tactics to increase user engagement.

Conclusion

Around half of the global customers have claimed that social media has influenced their buying decisions. With more and more people leveraging social platforms to shop, providing an impeccable social experience has become the need of the hour. Social commerce strategies don’t just apply to large B2C businesses, they also work for B2B brands. However, to drive the most out of your marketing strategy, ensure to hire the leading agency for social media marketing in Singapore.

From cultivating brand awareness to enhancing your brand credibility, the right social media marketing agencies in Singapore can curate sure-fire ways for your business to drive up sales.

FAQs

1. Can social commerce improve SEO?

If you are adding social commerce as a string to your social media bow, it can aid you to increase your SERP ranking and drive brand awareness.

2. What is the difference between social marketing and social commerce?

With social commerce, you can sell products directly through social media networks. However, with marketing, you are redirecting users to an online store.

3. Can a digital agency help in lead generation with social commerce?

Yes, it can.

4. Is social commerce the future?

Social commerce can accelerate customer decision journeys from awareness to purchase. So, it is the future because it streamlines purchasing process with a personalized experience.

5. Is integrating social commerce into my marketing plan essential?

If you want to make sales, undoubtedly it is essential.

With more than half of the world’s population surfing across social media channels, having a profound presence across social media channels has become a mandate. Businesses of all sizes are leveraging social media to expeditiously improve their online presence, connect with their audience and gain followers. Irrespective of the relentless efforts only a few brands manage to go viral amidst the cut-throat competition on well-known social media platforms. If you want to make your mark on social media and aspire to make your social media posts go viral, here are some tips from a leading social media agency in Singapore to level up your social media game seamlessly. Dive in!

Social Media Marketing Tips to accelerate your brand visibility

With more than 4 billion active users, social media has become the one-stop solution to gain quality traffic, drive sales and promote rigorous customer engagement. If you want to be a sensational hit on social media, here are some social media marketing tips for 2022 to give you a competitive edge:

1. A custom platform-specific strategy

For one, you have to create a platform-specific social media plan. Every social media channel is unique and if you want to ace social media like a pro, ask questions to yourself like:

• Why are you using the platform
• Who will you reach on this platform
• What posts are relevant and unique to this platform, and
• What post types work best on the platform

2. Be as consistent as possible

Platforms like Twitter and Instagram demand you to be active multiple times of the day. Stories and tweets are some kind of posts that can compel the algorithm to give your brand more limelight. While posts or reels don’t demand too much consistency, other factors or chronological content can make your efforts consistent.

3. Content for your audience

While you start deploying social media for your brand’s good ensure to research and learn about your audience. Connect and engage with your audience if you want to turn engagement into profit. Research your customer’s core ideas to better grasp their pain points. Take part in active conversations and look carefully at the demographics.

4. Contests to jazz up your social media strategy

Organizing a giveaway or creating successful social media content is one of the most well-known techniques to increase your online visibility, followers, and engagement. There are a few social contest tools that you can use to create sweepstakes or an outstanding giveaway.

5. Create content that has the potential to go viral

Every content that you post on social media should be carefully planned. Depending on the type of social network you are posting on, create and publish content that is highly visual, snackable, and effective to drive traffic to your website.

6. Keep your salesy tactics at bay

Believe it or not, conventional, intrusive marketing has gone out the window a long time ago, and that too for good reason. The secret sauce to getting your customers/audience to trust you is to establish a personalized approach to marketing instead of focusing on sales.

7. Video content is the new cool

Unless you have been living under a rock, you probably know the prowess of video content. In case you haven’t jumped on the video bandwagon, it’s high time you deploy video content for the rescue. There are tons of different ways how you can use video content for your social media strategy. Follow expert advice or curate unique ways of your own.

Conclusion

Social media is one of the most dynamic digital channels that businesses can see so far. Its constantly changing algorithms and new updates emerging every year have caused marketers to reinvent quality content, scheduling tools, content calendar, and more. Whether you are getting started or you have a rock-solid presence across multiple social media channels, ensure to consult a leading social media agency in Singapore to help you stay ahead of your competitors.

FAQs

1. What factors influence social media marketing campaigns?

The 4Ps influence social media marketing campaigns substantially. These include:

• Product
• Place
• Price, and
• Promotion

2. Why do you need a social media marketing agency?

A social media marketing agency can render social media expertise that aids you to gain access to a full suite of paid tools. Ranging from scheduling posts and creating viral content to reporting, analytics, and more, the agency can help you with a wide range of marketing tasks.

3. Are social media tips necessary for small businesses?

Social media marketing tips for small businesses are crucial more than anything. Why? Because when brands are in their initial growth phase, having a profound presence on social media channels can make the difference between going viral and unnoticed.

4. Is Pinterest marketing crucial?

Pinterest is a famous social network that happens to be one of the largest search engines. So, yes Pinterest marketing is vital.

Facebook has the world’s largest social network. It is one of the most lucrative platforms to engage, convert, and reach potential customers. Also, it is the cheapest social media marketing platform that every business can take leverage for its advertising feature. However, the competition on Facebook makes it challenging to reach the potential audience. In such cases, social media marketing experts in Singapore can help you with lead generation and sales.

Are you thinking of advertising your business through Facebook but worried if it will be worth it?  We’ve created a comprehensive guide on Facebook Advertising costs that will help you know whether it is worth it for your business or not.

How Much Do Facebook Ads Cost in 2022?

Facebook allows you to monitor and adjust your budget between $1000 to $1,00,000 or more. The cost of spending on Facebook Ads depends on your business, bidding models, your budget, and the scope of audience. Here are the four bidding models of Facebook Ads that determine the cost.

• Cost-per-click

The cost per click on average is S$0.55. The average cost per click for advertisements that generate leads and sales is S$1.33, while the cost per click for ads aimed at building brand awareness is S$0.48.

• Cost per thousand impressions

The cost of advertising per thousand impressions on Facebook varies by industry, advertising budget, and pricing strategy, but it is often S$7.80 on average.

• Cost per like

The average Cost Per Click (CPC) is about S$0.49.

• Cost per download

It is an advertising model in which the advertiser pays a certain amount to perform specific actions like downloading an app or a link. For every download, Facebook charges S$7.69. 

Facebook Ads Cost: How to Spend Less in 2022.

When you are new to using the Facebook ad feature to advertise your business, it becomes daunting to plan your advertising budget. There are a lot of cost-influencing factors and models which make this task even more difficult. Luckily, we have experts in social media marketing in Singapore that can help us spend less and get good returns from Facebook ads. Here are some tips to reduce your spending on Facebook Ads in 2022:

• Select the right campaign objective

The best thing to use your ad dollars wisely is to choose the right campaign objective. You must determine what kind of audience you are targeting and how you are approaching them.

• Narrow down your audience

The broader the target audience is, the more people can see your ads, which will lower your conversion rates. Especially when Facebook has robust targeting options, it makes no sense to try to reach individuals who are not interested in your products or services.

• Automate your Facebook Ads

You can also consider the Facebook ad automation feature. It will help you narrow the targeted audience and reach out to the revenant audience, leading to an increased conversion rate at less spending.

Summary – Facebook Ads cost

You can run your Facebook Ads on a budget and still get reasonable conversion rates, and it solely depends on you and your marketing strategy. If you are looking for ways to lower your Facebook Ads expenses and optimize your ads well to provide your desired results, partner with an excellent social media marketing company in Singapore.

FAQs 

1. How much does it cost to advertise on Facebook per month?

The Facebook advertising cost depends on various bidding models, including Cost per click(CPC), Cost per like(CPL), Cost per thousand impressions (CPM), and Cost per download (CPA). However, other factors also determine the spending amount on Facebook. The average advertising cost is S$1000 to S$10,000 on Facebook per month.

2. Which is the most profitable campaign objective for Facebook?

Conversion ads are one of the most profitable objectives. It helps to generate new leads and purchases for your business. If your primary objective is to get leads, you should spend a good amount of money on Conversion ads. A well-optimized conversion ad will increase your website’s sign-ups, sales, purchases, conversions, and other desired actions.

3. Is advertising on Facebook worth it?

Facebook has over 2.9 billion users worldwide, which can help businesses reach a more comprehensive set of audiences, convert more potential customers, and accelerate new leads. Companies can have more significant returns on their Facebook ads investments. Therefore, it is 100% worth it for your business to invest in Facebook advertising.

4. What is the minimum daily budget required for Facebook Ads?

The average CPC and CPM of Facebook ads in Singapore are S$0.55 and S$7.80. If your ads are focused on lead generation, then CPC is S$1.33 per click. The CPC will be S$0.48 per click if it focuses on brand awareness. Therefore, S$40 is enough for a day for Facebook ads.