8 Factors To Consider When You Outsource Your Video Editing

Video editing is now a necessity for any brand. If you want to establish a connection with your audience, you need to reach them where they are. Right now, they are on their mobile phones, scrolling through Facebook videos and Instagram videos. Here are some reasons why it would be better to outsource professional video editing services for your brand.

1. Time Factor – Can You Do it Yourself?

You and your staff are busy developing your brand, producing content for your website. Do you still have time to learn video editing? Even with the user-friendly software, it would take time, and this has yet to include the production aspect. Can you commit to this additional demand along with managing the other aspects of your website?
Video editing is also a dynamic field, and the demands of the viewers continuously progress. The best video editing services are committed to cutting edge technology, since their customers will definitely see the difference.

2. Expertise On Demand

Professional video editing services are in high-demand right now, and if you want to hire a real expert in the field, it is likely that they won’t come cheap. Fortunately, there are affordable video editing services that can rival the quality of bigger productions of large corporations. There are many creative and talented video editors who have their own startups on business video editing services. They could become your long-term partners as your brand and their agency would grow together.

3. Better Storytelling Angles

There are major differences from the raw video footage and the final video edit. The commercials that we watch would not be as effective or eye-catching were it for professional video editing services. They can find the best storytelling angles, along with effects that would resonate well as Instagram videos. The best video editing services can compress two hours of footage into shareable two-minute Facebook videos that populate millions of news feeds.

4. Objective Viewpoints

When you try to edit your videos in-house, it may be unavoidable to feel attached to your ideas and shots. Professional video editing services will not have personal biases, so they can make the necessary cuts to bring the idea concisely and effectively. Various attempts at in-house editing end up with longer videos which would eventually be sent to a video editing company in Singapore for streamlining. Skip this step and directly outsource a business video editing company at the onset. It will save you time, money and stress, and the output will have higher quality.

5. Access to International Perspectives

Your Ecommerce business will eventually expand, and you may need to create a new promotional video that could relate to your target market. If you outsource to a professional video editing service familiar to that market’s customs, traditions, and trends, you save yourself time that should go to research and application. Outsourcing to business video editing services allows you to enter any market through culturally relevant Facebook videos and Instagram videos.

6. Flexibility of Schedules

If you have an in-house video editing set-up, you need to work on a linear timetable. The next step cannot commence without completing the preceding step. When you outsource, you have a video editing service in Singapore working on your video, as you already brainstorm your next video project, or strategize your SEO content.
Your digital marketing activities will not fall into a standstill, and you can even coordinate with your video editing service on the deadlines so it can coincide with your company’s timetable.

7. Save Money on Maintenance

Since you operate online, you need to spend for website maintenance services. If you plan to establish in-house video editing, then you need to procure additional software and even equipment. These would entail added expenses for procurement and maintenance, and you need to train personnel to operate them. There are affordable video editing services that can save you the hassle.

8. Overall Return of Investment

Outsourcing has thrived in the global market because it greatly reduces your initial investment cost. The results of forming an in-house video editing unit compared to outsourcing to business video editing services would have a huge difference, and you need to produce much higher revenue to return your investment.

Brands who outsource to a video editing company in Singapore find that video editing specialists are more agile, dynamic, and flexible.

10 Important Things to Know Before Making an Animated Video

1. The Script is Most Important

Animated explainer videos is a visual medium, and you need to have striking visuals to catch the audience’s attention. That’s correct, but an animated explainer video works because it has a script that resonates with the viewers’ experience. Formulating the script, starting from the concept storyboard to the dialogue, is essential for an explainer to be effective. It should connect with the viewers’ experience, otherwise, they won’t relate to it.

2. Visuals are Secondary

There is a clear difference between animated explainer videos and social videos, Facebook or LinkedIn videos. Grabbing the viewer’s attention through visuals is important, but other elements are also essential. Even striking animation can be easily forgettable. A 3D animation company in Singapore has an initial edge, but it needs relevant content for audiences to remember it.

3. Adopt a Professional Voice

The medium is animation, but it is not at all childish or juvenile. 3d animation companies in Singapore can compare that animation is now taken seriously as an adult medium, and also an effective marketing tool. From the script content to the tone of the voiceover, it should be professional in nature. Singapore promotional videos appeal to both adults and younger audiences, as it combines an enticing medium with a serious purpose.

4. Focus on Benefits from the Viewers’ Point of View

One important aspect to make an effective explainer video is that you should focus on your audience. Animation studios in Singapore emphasize how the viewers’ way of life improves because of the product.

It is not enough for viewers to hear about the specifications, they want to know how that helps them. “We have an improved camera.” So what? “It will allow you to take panoramic shots on your next party.” That way, the viewer will consider your product.

5. The Element of Fun

While we emphasized the role of the animated video in marketing, we should not forget that animation should have an element of fun. Animation Studios in Singapore should have fun and creative working atmospheres. They should be clear with the objectives and focused on the goals, but there should always be an element of fun. Digital marketing agencies should also have the same vibe.

Why Use Animated Explainer Videos

1. The Investment is Worth It

In the past, incorporating videos as a marketing tool was like owning a Ferrari–it’s cool, but not really necessary. Nowadays, it is practically a requirement for online businesses. Internet users look for visual cues, and social media platforms have facilitated easy viewing and sharing options. Your text post will easily get drowned out as Facebook videos and Instagram videos now dominate the feeds of millions.

2. It is Most Efficient at Sales Conversions

Studies reveal that 80% of people never finish an entire blog post, so they never get to the call-to-action. In Singapore, promotional videos are used by online businesses, but animated explainer videos will combine the elements of quality content (script and visuals) and efficiently share information about your product. The animated explainer has been trending because it is the best medium at sales conversions.

3. Animated Explainer Videos are a Hit With YouTube

Animated explainer videos are very popular with Google and YouTube. Of course, other video platforms follow the trend of the top search engine. You should also take note that over 25% of shoppers use Google and YouTube for shopping. More than social videos, they seek out explainer videos since it gives them practical knowledge about your product.

4. Animated Videos Appeal to a Wider Audience

Animation as a medium is proven to speak to a wider audience. Animated movies are no longer just for kids, and are now a creative medium. Shoppers are now seeking them out, and digital marketing agencies have made partnerships with animation companies in Singapore to specifically produce animated explainer videos since they are proven effective.

There are explainers in Facebook videos, Instagram videos and even LinkedIn videos. If they are done creatively, these can also be shared around like social videos, which is like digital word-of-mouth marketing for your brand.

5. A Practical Alternative to Influencers

Animated explainer videos are considered as a more practical, product-centered marketing approach. Many viewers are already looking at better alternatives over influencer-driven marketing campaigns–they want to know more about the product, and not just rely on endorsements.

Your brand can benefit more since animated studios in Singapore along with digital marketing agencies actually offer more affordable packages than the cost of paying an influencer.

10 Things to Improve Your SEO in Singapore 2021

SEO is a continuously evolving industry. Thus, for every SEO service in Singapore, they need to develop new techniques and apply different approaches to keep up.

1. More focus on the User Intent

This may sound like old news, but the latest Google algorithms indicate that more work should be done. Search engine optimization in Singapore used to employ methods and formulas for keywords, but new insight from the search engines themselves reveal that they are looking for passages, not just words that will address or answer the actual users’ searches.

This means that in Singapore, the best SEO content is not about what their product is about, but how it will help the consumer.

2. Passages on the rise

Google claims that they can now check passages that appear even at the last paragraph of the content. This means that pages that have real answers to users searches could have a chance to rank even if they do not have the SEO template.

Singapore SEO services will now emphasize the quality and consistency of the entire content, not just the Meta Descriptions.

3. Long-tail keywords

Keywords have always been the foundation of SEO, but they have continued to evolve. SEO service in Singapore recalls when it was all about quantity, and evolved into organic use. The next trend, it would be long-tail keywords.

The digital agency in Singapore recommends content with long-tail keywords, but there is no need to use it repeatedly aside from the page title and page header. This is the new evolution of keywords.

4. Subtopics

The correct usage of long-tail keywords entails breaking the long-tail keyword into subtopics, but all of them relating to the main keyword. For SEO services, this means the entire article should support this main keyword, even with phrases that do not have the keywords.

Examples for “summer and tropical weather swimming gear” could include “board shorts” but also “surfing in the waves.”

5. Tweak your titles

The best SEO in Singapore will revise their titles based on different ranking and keyword relevance based on search volume. They may change and tweak the titles in regular time periods (weekly/bi-weekly) and try which one brings the best results. Search engine optimization in Singapore is always dynamic and agile.

6. Adjust Page Headers

Just like the titles, you can also change your content headers and gain maximum ranking benefits. You can explore the variations for “Space Exploration” from “Is it essential?” to “Why it’s essential” and even “How it benefits our everyday life.”

For the Singapore SEO agencies, they would know the sentiment of the people of the city state and post content that would be reflective of what searches appear according to SEO in Singapore data.

7. Apply Strategic Content Changes

As the best SEO in Singapore would often point out, subtle and strategic changes in the article can affect the rankings. Adding “our” to keywords like “Home” and “recipe” have boosted the rankings of family products, giving it a personal touch. Basic SEO services in Singapore may overlook that, but it can make a difference in the rewards for the investment of time, money and effort you make.

8. Page Load Speed is More Important

With website maintenance being part of SEO services of late, there is already a requirement to improve the page loading speed. In the coming months, it may even be more crucial. Search engine optimization in Singapore is geared towards quick response times, as people are always on the go. Even if it’s a technical issue, it affects site reputation.

9. Use Shorter URLs

Another seemingly minor detail, shorter URLs are slightly favored, but the best SEO service in Singapore relied on every small detail that could place them in the search engine’s favor. While the rewards may not be significant, adopting the habit of shortening URLs is hardly a major adjustment.

10. Backlinks are still important

An SEO Basic feature, backlinks are likely to remain significant in the coming years. There are now stricter standards in the sites that you use in terms of domain authority and reputation, but the truth is, majority of sites still do not use backlinks. Search engine optimization in Singapore should have tight ties, and backlink to each other for better results.