Essential SEO Trends to Increase Traffic in 2021

Search Engine Optimization (SEO) is constantly changing, and is driven by the search engine algorithms. Thus, where the search engines go, your SEO practices should follow. These essential trends are products of the latest algorithms and announcements from Google so the top SEO consultant in Singapore would recommend following these trends to increase your traffic in 2021.

1. The Core Vitals at the Forefront

SEO is no longer just about the keywords and content, it also includes the website performance as well. The SEO experts will point you towards the “core vitals.” These are three metrics that search engines use to measure user experience. The core vitals are loading time, interactivity, and visual stability. They are collectively considered as page speed.

As more businesses have engaged in online business, people in SEO service in Singapore note that even a fraction of a second counts since there are numerous options for the viewer. Your page needs to load, become interactive to the viewer while being visually stable as soon as possible.

2. Voice Search Effects

More people are using voice search. It is estimated that almost 37% of searches are spoken, not typed anymore. How does this affect SEO? For one thing, more searches are now specific and constructed as questions. Instead of just searching for “jackets” the more likely search is “which jacket should I wear when mountain climbing in the winter?” Users are starting to feel more “at home” with the AI, and are now conversing with the virtual assistants.

The SEO consultant in Singapore would then respond to this new search phenomenon by modifying the way their keywords are constructed. While this can be more challenging, the payoff is that there is a shorter path between the user and the brands that can address their needs. The key for SEO service in Singapore is to let them know the users know that you have what they are looking for.

3. Long-Tail Keywords

Long-tail keywords as the name implies are longer, but they describe a more specific niche than shorter keywords. At the onset, brands may think these would limit their chance to reach a wider audience, but the top SEO company in Singapore would see it as a positive development since they can position your website better for a higher quality audience.

For example, if your product is outdoor patio furniture, then you would have a harder time to top the search engine results pages when the search is simply “furniture.” However, if a search is specific for outdoor furniture, you would have a better chance, and the customer knows what they want.

SEO experts can formulate long-tail keywords for your business. That would entail more keyword research, but the pay-off is a higher conversion rate.

4. “Smarter” Artificial Intelligence

Algorithms involve artificial intelligence (AI), and at the onset, there were SEO practitioners who tried to game the system by flooding the content with keywords. However, search engines like Google eventually realized that keyword flooding did not bring about content that was beneficial to the readers.

Since then, Google and other search engines have calibrated their AI on aspects like machine learning and natural learning processing. The result is that the algorithms can analyze content and seek to address the actual users search content.

The top SEO company in Singapore needs to have a pulse on what are the exact search terms used by their prospective customers. It could be more specific than “running shoes” but more about “why running shoes are better in a marathon.”

Businesses with the top SEO in Singapore thrive because their content is based on addressing the actual intent of the customers. AI will not just rank the long-tail keywords, they can also determine if the content is relevant, so they can adjust their content to address this.

5. Original Content is Key

For the SEO consultant in Singapore, original content is taking centerstage. This does not mean expert opinions or industry authorities’ findings are disregarded. Those who practice SEO service in Singapore have shifted their content to case studies and customer testimonials. These types of content have high credibility to the customers, since these are people they can relate with. SEO experts will recommend content that speaks directly to customers.

Should You Practice Local SEO or Global SEO?

Search Engine Optimization (SEO) has now become more complex, but it is also more efficient. As SEO experts will teach, there is now a bigger gap between local and global SEO. The lines in these two types of SEO service are wider and more recognizable, even if the dynamics can still be similar.

Local SEO Defined

When you refer to local SEO, these are area-specific, like “top SEO in Singapore” or “best pizza in New York.” While that may seem like a minor change, SEO consultants in Singapore note that it could have many advantages compared to generic SEO, or for comparison, global SEO.

Some of the advantages of Local SEO Practice according to top SEO experts include:

  1. Increase of local brand awareness & recognition, which can translate to actual connections and relationships outside the online platform of a company.
  2. Singapore SEO service points out that it will help with lead generation, which is worth a community investment.
  3. The top SEO company in Singapore uses it to boost the overall exposure of a brand, and they can mount marketing campaigns that could eventually bring exponential growth.
  4. When you practice local SEO, Singapore netizens will easily relate to the brand as their own, which also means that the brand has knowledge on Singaporeans’ high standards. The best SEO in Singapore acknowledges and addresses that most of the local audience are progressive in nature.
  5. It would be easier to market your products if they are geographically sensitive. For example, Singapore SEO agencies would have knowledge of seasonal trends and needs. They would not sell inapplicable products like skis or winter masks.
  6. SEO consultants in Singapore note that more customers want to read relevant reviews before making an online purchase. Local SEO agencies will have more Singapore-based reviews, and these can carry more weight for the prospective customers.

These advantages can be maximized by adopting keywords that are specific to local SEO. Conversely, local SEO would also have disadvantages.

  1. The market would be limited to locals, and may disconnect with the general online population. SEO experts note that local SEO can alienate other markets, even though you may actually be able to cater to them.
  2. The price rate may be more expensive depending on the market, especially if the market is more competitive. SEO agencies in Singapore do charge higher, since the market is highly competitive.
  3. Local SEO takes time to develop. Aside from the limitations in the market, the rankings are not as dynamic or quick to change compared to global SEO. The SEO expert in Singapore estimated a waiting time of 6 months before results start to make an impact.
  4. SEO consultants would often advise local SEO if there is a physical store in the target market, or if the products are highly localized.

While local SEO can be used for exclusive online operations, the question is whether you should just shift to Global SEO instead.

The Edge and Drawbacks of Global SEO

If your company’s operations are very limited in terms of area logistics and marketing, then local SEO is often recommended. However, for a general global operation, there is still an option to go Global.

The main edge of Global SEO is that it has a broad reach, since your market is the entire world. However, the competition is tight, since you have all the brands on the internet. Along with competition, global SEO requires SEO agencies to be more dynamic and agile, since the global market and their corresponding algorithms are changing very quickly. 

The top SEO in Singapore is constantly changing, since they know that if you fail to keep up with the changes, there can be negative effects on your rankings.

The choice of Local or Global SEO still depends on many factors, foremost of which is the extent of your operation, your brand, and the products and services that you offer. For both global and local SEO, experts in Singapore would recommend vigilance through consistent monitoring and website maintenance. These are universal standards.

Search engine optimization in Singapore and the rest of the world entails commitment and dedication, constant research and development of new skills and software.

Domain Authority: Why it Matters and How to Boost it

The SEO experts will often mention domain authority. Domain authority is determined by a score from 0 to 100, and the SEO consultant in Singapore would describe it as a rating on the chances of your website to rank on search engines.  It’s not the actual PageRank, but domain authority reflects on the credibility of your page.

While domain authority per se does not directly affect the page rank on search engine results pages (SERPs), it does attract higher quality backlinks which not only improves page rank, but also drives traffic already. Domain authority matters to other websites, and you need that equity to build a reputation for your SEO practices.

You may check your domain authority using the Moz metric, but these practices are recommended by SEO experts to improve your domain authority.

It Starts with Quality Content

The top SEO in Singapore will always repeat that “content is king” and that is not an exaggeration. For better domain authority, you need to have quality backlinks. Basically, if someone reads an article on your website, they would feel it is good to share, and even other sites will start to recognize it. Singapore SEO agencies need to produce quality content, not just the old SEO service strategy of backlinking without original content.

Singapore SEO agencies also need researchers and content creators like writers and graphic artists as they also provide quality content that their site visitors would share.

Develop Natural Link Building

When your site has insightful and relevant content, the readers would naturally share them, and even those from other blogs and sites. However, SEO service in Singapore would advise that this takes time to develop, and for it to prosper organically, it should not be forced. Search engine optimization in Singapore can be very competitive, but when it comes to content backlinking, working together may be a good thing.

Optimize Your Content

Actual research and writing is only the first step in providing quality content. SEO experts in Singapore will remind you to optimize your content with on-page SEO. The best SEO in Singapore will ensure that they have optimized titles and descriptions through the proper use of headings (H1 and H2) in your articles.

SEO consultants also note that even minor details like the URL structure matter, and your SEO service should also connect with optimized permalinks. This also includes optimizing your images, videos, and other media as your SEO service sees fit.

Upgrade Your Keyword Game

The best SEO in Singapore will reiterate that the old practice of stuffing keywords all over your articles is no longer an efficient SEO strategy. Singapore SEO agencies now strive to insert the keywords naturally, without shoehorning them in the content.

Aside from internal links, the SEO consultant in Singapore also makes it a point to include internal links to your content, as this can also increase the page authority of your other pages. These are all part of the overall domain, so in the bigger picture, it will also increase your domain authority. As you can see, the top SEO in Singapore is only achieved through long-term preparation and planning. 

Make Your Site Mobile-Friendly

Singapore SEO agencies take their cue from professional sports with the quote, “You can’t ace the game if you’re not in the game.” The mobile arena is where the majority of searches take place, and the latest SEO agencies estimate it at 60%. Your customers are on mobile, even if they have access to desktops or laptops.

The website SEO service should also include a complete line of SEO optimization options at the mobile platform. Otherwise, you miss out on more than half of the customers’ activity time. The number is expected to rise as mobile devices are now as powerful as the desktops and laptops from a couple of years ago. 

Social Media Matters

The best SEO service in Singapore will understand that while social media is not technically part of Google’s page rank, you need to be involved in these different platforms because for most of the day, this is where the customers share, link, and tweet.

Social media has mimicked most of the functions of the websites like news and entertainment sites. The link and video sharing activities in Facebook and Instagram allow access to videos without going to a browser. SEO agencies in Singapore now have social media specialists to ensure that your posts in social media look good and get meaningful engagements.