Say Yes To Growth: 5 Major Ways In Which Your Small Business Can Benefit From SEO

There are thousands of leading brands and large-scale businesses online. They invest a lot of resources in building a profitable web presence. Consequently, the internet has become an insanely competitive space. For a small business, this often becomes a matter of concern. Small business owners trying to reach out to more customers online often feel intimidated by the fierce competition. Less than 64% of small businesses worldwide commit to building an online platform for themselves (https://review42.com/resources/what-percentage-of-small-businesses-have-a-website/#:~:text=Less%20than%2064%25%20of%20small,business%20websites%20are%20mobile%2Dfriendly). However, if these businesses knew how SEO can help their websites reach newer heights, the percentage would be a lot higher. Optimised websites can yield enormous benefits for small businesses, helping them build a profitable clientele. What’s better is that the businesses themselves wouldn’t have to worry about the technicalities as any top-tier SEO company can help them out with a plethora of strategies. If you are a small business owner, isn’t this an exciting piece of news? To give you a clearer idea, here is a brief guide on how your business can benefit from SEO.

Why is SEO relevant for my small business?

Search Engine Optimisation (SEO) should be the handiest tool in every website owner’s toolkit. However, SEO has special relevance for small businesses because it equips your website with precisely those qualities that can boost a business. Here are five ways in which SEO comes to the rescue of your small business—

1. Better visibility and reach:

When you optimise your website, you ensure that Google considers it worthy of a high rank on the search engine results page (SERP). SEO involves optimising every element of your website to make Google believe that you offer legit services that users are looking for. Google’s algorithms reward you by showing your webpage as one of the top results on the SERP, thereby increasing your brand’s visibility and reach. If you are unsure about what strategies can achieve this result, fret not. The best SEO agency has a team of expert professionals who can immaculately create this brand awareness.

2. More customers:

Once you achieve greater online visibility, your small business will attract more clients. Here’s how it happens. As your website starts ranking high on the SERP, your target audience will get directed to your business. Since your high ranking already means that you are providing quality services, your web presence will also witness a high conversion rate. This implies that out of all the people clicking on your website link, most will buy from your website or add your product to their wish list. For a small business, nothing can be as rewarding as a high conversion rate.

3. Understanding the market and competitor analysis:

A small-scale business has limited resources. Having a clear picture of the present market situation helps you identify areas where your brand has the upper hand or has scope to improve. SEO competitor analysis includes techniques to find out what is working for others in your niche. You will be privy to the SEO strategies of your rivals and use them to your advantage. There are several SEO tools, plugins, and audit tools available to gain insight into your competitor’s keywords, website performance, the volume of site traffic, and domain authority. Again, you can spare yourself the trouble and hire the best SEO agency in Singapore. They will do a competitor analysis for you.

4. Better UX:

SEO provides a quality user experience. Imagine having an excellent product, but when a user lands on your website to buy the same, they cannot navigate to the product or the page is too slow to load. Poor UX fails to retain online searchers which negatively impacts the conversion rate for your website. SEO strategies focus on web designs, speed analysis, and on-page content analysis that work in your brand’s favour. Also, SEO UX gets you a higher rank on the SERP because you are making it easy for users to get to the product you are selling. Google values user-friendliness.

5. Long-term and cost-effective:

SEO directly helps your brand with visibility. One of the other ways you can achieve a higher brand awareness is through advertising. But compared to SEO, advertisements are costlier. It is not always feasible for a small business to carry out large-scale advertisement campaigns. Most SEO tools are free. There is also ample information online that can guide you to carry out the best SEO in Singapore. There is one other advantage of choosing SEO over advertisements. SEO yields long-term benefits. Once advertisements are pulled down, your visibility plummets to nil. Consistent SEO practices ensure that you always have a high rank on the SERP without frequently spending money.

How can I optimise my small business website?

Here are some online tools for you to carry out SEO on your own.

  • Yoast SEO
  • Ontolo
  • Ahrefs
  • Moz Pro
  • SEM Rush
  • Google Console
  • Google Ads Keyword Planner

While there are these and more tools present online, what works out best in most cases is hiring the services of an SEO company. That does not mean that you will settle for any local SEO company. Look out for the best in the business and rely on their expertise. In most small businesses, only a limited number of people are employed. Sometimes, a single individual handles a small business, making it challenging for the business owner to handle business matters and the technical stuff. The best SEO agency will have a range of services that will help you optimise your website.

A leading firm will:

  • Help you formulate a solid SEO action-plan
  • Help you arrive at a quality website design that ticks all the boxes for Google algorithms
  • Have copywriting and content marketing services that ultimately lead to a well-optimised website
  • Have professionals specialised in the field of eCommerce
  • Provide website maintenance services so that you never lag behind

Having read this far, are you eager to contact an SEO service provider? You can consider Fenzo Digital. A premier SEO agency in Singapore, Fenzo is a one-stop solution for all your SEO needs. Excelling in customer service, the firm employs highly qualified professionals who work alongside business owners like you and turn your vision into reality. What are you waiting for? Strengthen your SEO game-plan and hold on to your seat. Your sales are about to take off!

Red Flag Alert: 7 Things To Avoid For A High SERP Ranking

Nothing is as decisive for a website as the search engine ranking page (SERP). It is the first page people see after putting in a search query. A high rank on the SERP is thus a guaranteed way of getting noticed online, automatically leading to more traffic to your website. If you have invested time and effort in building an online presence for your brand, SEO must have been your go-to tool for the same. There is a lot of buzz around SEO and ways to boost SERP ranking on the internet. Every SEO agency will give you a handbook that includes a thousand different strategies you can follow or techniques you need to master to create the perfect little optimised website. But what often gets swept under the carpet are the “don’ts.” What will cause your website more harm than good? Which SEO practices should you steer clear of? If you are beginning your online journey, having a clear knowledge of the red flags also is supremely important. To help you ace your web game, here is a list of top 7 practices a website should never resort to.

Why should I avoid these SEO practices?

  • Before jumping to the techniques, it is vital to understand why they should be avoided when many websites use some of these practices and crawl up the SERP. These sites have incorporated these SEO techniques and have gained short-term profitable results. Why should you avoid these then?
  • The chief reason is that these practices are known as Black Hat SEO, a term used for unethical strategies websites can adopt to get a higher ranking. These do not comply with Google’s algorithms which penalize sites that use these techniques. The penalty is a low rank on the SERP.
  • Google values only those contents which are of help to its users. Sites that use these techniques most often have little to offer to people because all they are interested in is manipulating traffic to their website and reaping short-term benefits. Google’s algorithms like Google Panda and Google Penguin will detect this unapproved behaviour, and recovering from Google’s penalty is difficult.
  • Thus, if you want to build a long-term web presence for a legit brand, you need to look the other way.

What to avoid when optimising your website?

1. Use of wrong keywords:

Keywords are the lifeblood of your content. They are the exact words or phrases that a person searching for something in your niche types out in the search bar. Not doing enough research about which exact SEO keywords benefit your business can cost you that high rank on the SERP. If you are using a keyword that has little to no relevance to what your potential customers are looking for, you are shooting yourself in the foot. Also, Google will think that you have nothing to offer to users–down you go on the search page! That is why, while optimising your website, do not just choose any keyword. Invest time in figuring out which ones speak for your brand. Any leading SEO company will give you the same advice.

2. Stuffing your content with keywords:

If you have figured out which SEO keywords drive more traffic to your website, good for you! But are you using them in every other sentence? You might be carrying out keyword spamming or stuffing. Filling up your content with popular keywords makes it sound unnatural and results in a poor user experience. Sometimes, websites also stuff their pages with keywords that drive traffic but are irrelevant to the brand. You already know that Google does not tolerate that. Spamming was a notorious practice even a few years back, but Google’s algorithms figured it out. Now your website will get penalised for the same. Ensure that you are not making the same mistake with your SEO keywords.

3. Unethical and poor backlink creation:

High-quality backlinks are one of the factors that Google considers when evaluating your website. Backlinks are links to your website on other locations on the internet. Having good SEO backlinks shows Google that your website is valuable. However, many resort to Black hat link building by spamming links to their website on random blogs or paying different low-quality sites to post links to their website. Google finds this a manipulation scheme and loses trust in your content. That is not something your website deserves.

4. Generating thin content:

There is nothing that Google values more than its users getting just what they need. If your website has thin content (irrelevant, duplicate, or plagiarised information) that does not benefit users, it will suffer consequences. Even if your website is not creating thin content but is consistently churning out poor-quality content, Google will not be kind. Any experienced SEO consultant will recommend prioritising your core content over everything else.

5. Bad UX:

The last point highlighted that optimising your website to guarantee a good user experience (UX) is key to a high SERP ranking. But it’s not just thin content that causes a bad UX. Difficult-to-understand website design, confusing navigation, and low speed negatively impact your website’s UX. This is why building a user-friendly site with quality content should be your SEO strategy. A leading SEO agency can come to your rescue with its premium web designing services.

6. Not running frequent SEO audits:

Investing in SEO is fruitful as long as you run regular audits to detect faults in your strategy. Audits help diagnose underlying technical, on-site, and off-site problems in the website and provide you with tools to address the same. Even though you are confident in your SEO strategy, running audits every two or three months ensures that your website is perfectly optimised.

7. Not tracking Google’s ranking algorithm updates:

Google keeps releasing new algorithms that judge websites and assign them a ranking on the SERP. Since with each update, there will be newer aspects you need to optimise, keeping track helps a lot. If you know the evaluation criteria, you can adjust your website accordingly. A high SERP ranking will be the sweet fruit of labour!

Conclusion:

Avoiding these practices will benefit your website in a thousand different ways. Also, remember that honest and high-quality content always finds its way to the top. Make that your main goal. Be consistent in building your web presence. You can always take the assistance of top SEO consultants and digital solutions provider firms like Fenzo Digital. With experts by your side, there will be nothing stopping your website from ranking high on the SERP.

12 Things That Affect Your SEO Ranking

Is your SEO strategy doing as good as you planned? While you might have implemented the best SEO tactics, many factors might affect your final SEO ranking. Especially since the Google search engine makes constant changes in its algorithm, it’s important to keep your SEO strategies up to date. From using the right amount of SEO keywords to incorporating backlinks, here are the twelve major factors that affect your SEO ranking.

1. Content quality

There’s no denying that content is king. Professional SEO service in Singapore will help you achieve a high organic search ranking by providing comprehensive, valuable, and engaging graphics enhancing the visual appeal. Therefore, even if the word count is not very high, the content you keep on your website must hold real value to the readers, which eventually improves the SEO ranking.

2. Page speed

To be honest, nobody wants to wait for a page that’s taking ages to load. Page speed or site loading speed is a part of technical SEO, which plays an important role in SEO ranking. According to Google, when the page speed increases from 1 sec to even 3 seconds, the bounce rate goes up to 32%. Thus, a fast and lightly designed responsive website gets the trophy! You can always rely on professional SEO companies who perform technical SEO audits to determine such factors.

3. Content length

There is no specific content length that improves your site’s SEO ranking. But several SEO experts have observed that websites with lengthy and comprehensive content, precisely with 2000-2500 words, tend to have better Google search engine ranking. However, it should have depth since the quality and length of the content go hand in hand.

4. Local SEO

While conventional SEO practices have no limits, local SEO focuses on local search results. This incorporates several factors such as relevance, community, region, local product or service reviews, etc. Working on your site’s local SEO can be a big plus if your business has a physical location serving a particular geographical region.

5. Internal links

Google and other search engines crawl through different elements on your website to examine and determine its credibility. Here, crawlers identify Internal links as a signal to assist them in reading and indexing this data effectively. When your website has neatly ordered and close-knit internal links, it gets easier for search engines and users to locate what they’re looking for.

6. Backlinking

SEO backlinking is a part of off-page optimisation needed to show better online credibility. The mechanism resembles social media influencers who mention or promote a particular product and direct the users towards it. Similarly, if your website is mentioned backlinked by any other good brand website, Google automatically recognises you as genuine and credible. As a result, your SEO ranking can shoot up.

7. RankBrain

RankBrain is another major SEO ranking factor that Google has been using lately. RankBrain is a machine learning software that comprehends complex searches and their connection to specific topics. This helps to understand how the users interact with a particular set of results. Therefore, the search engine gives better rankings to search results that are more popular among users.

8. On-page optimisation

As the name implies, on-page optimisation refers to the content layout of your website. On-page optimisation factors generally include heading tags (H1, H2, H3, etc.), meta title, meta description, image alt text, etc. Thus, you can see that various content management systems require you to fulfil these compulsory sections so that your site gets a better SEO ranking.

9. Mobile-friendliness

We all know that most internet users heavily rely on handheld devices, especially mobile phones. If you have a seamless website, but it isn’t optimised for mobile devices, you will lose those brownie points! Most SEO experts use built-In content management systems to check if your web pages have a smooth interface on mobile devices, not just desktops.

10. User experience

Like every product or service, the end-users of your website and brand are people. Since your site is the first thing they come across, it is important that they have a smooth experience. For example, if your website has too many elements or even the layout looks unattractive, people will abandon it. Thus, having good aesthetic and functional bits on your site can skyrocket your SEO rankings.

11. Brand and URL domain

It may seem insignificant, but the structure of your website URLs impacts your SEO ranking. For instance, a messy URL with many mixed characters makes it difficult for Google and other search engines to find the page. Therefore, it is suggested to keep a short and straightforward URL and even better if it has a short SEO keyword.

12. Schema

Schema markup is a crucial website component that affects your SEO ranking. These are hidden codes that tell search engines more about your content. These codes make it easier for Google and other search engines to crawl through the vast web and easily find your website’s content.

Conclusion

Just remember, the internet is a vast pool, and your website needs to climb up numerous other search results to shine out! Taking care of the above-mentioned factors is the only way to improve your SEO ranking faster. If you plan to implement a new SEO strategy, leave it to a professional SEO agency Fenzo. Their SEO experts can help you achieve your SEO target at the most affordable pricing. They emerge as the best SEO agency from SEO to website maintenance, helping you rise above all. Contact them now!