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Social media marketing (SMM) has emerged as one of the top digital marketing channels to reach potential customers and convert leads to sales. Today, a person in Singapore spends an average of 2.5 hours per day on social media platforms. […]

Modern-day marketers must use trending digital strategies to stay ahead of the competition. Social media channels offer exciting avenues for digital marketers to communicate their message. Today, 5.33 million people in Singapore actively use social media to keep in touch […]

With more than half of Asia Pacific’s surfing through eCommerce on their smartphones, retailers and brands are becoming savvy enough to deploy eCommerce to their rescue. The social web has become a significant part of everyday life. Platforms like TikTok, Facebook, Instagram, Twitter, Snapchat and Pinterest are making people spend hours scrolling through their feeds. The numbers are rising exponentially and social media marketing is on the rise.