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Chances are you have heard of SEO experts talking about link building.

Link building is an excellent off-site strategy to achieve top SEO in Singapore and internationally. World at large. Did you know that apart from building off-site links, getting your page on track is also equally important? Backlinks can only do so much for your site if the legwork behind on-site work is not done.

What exactly is on-site SEO? On-site SEO refers to the practice of optimizing your web page to improve your rankings and organic traffic. Optimizing your title, headlines, meta descriptions, and images are just some of them.

It is as much work as it sounds. You can engage SEO experts to help guide you through the arduous process. Here are 8 tips to help you get things rolling.

1. Make sure your website functions well.

Your website is the backbone of all SEO. A commonly overlooked portion of SEO, an outdated and under-optimized really affects your chances of ranking well.

Always make sure that your website functions well. This includes ensuring that your website has a short loading time and that all your buttons and CTA work. Google has a useful link that tells you what you need to optimize on your website.

You may also want to check if you have attached all of your media. All these little things make a huge difference! After all, no user would want to visit a website that does not load properly.

2. Fix your website’s UI/UX

Your web design could make or break your site—so you need to do it properly. Of course, design aesthetic is subjective.

We are not here to tell you should design your website. When doing up a website, it is important to have your audience in mind. Where are they going to click? What do they expect after they scroll past this image? Make your site easy to use and navigate without sacrificing the aesthetic value as well.

A good UI/UX makes users stay on your website longer, a large plus point for your SEO. Besides, longer browsing time equates to increased revenue as well. An SEO expert will definitely be able to pinpoint specific points on your site to improve upon.

3. Make your site mobile friendly

Based on 2019 data, an estimated 48% of people worldwide access the internet primarily through their mobile phones. This works out to more than 4 million users worldwide!

That means you need to make your site mobile-friendly, or else you won’t be able to market to a large audience. Not only does mobile responsiveness make your site more accessible, it makes your brand more trustworthy as well. Google recommends a mobile responsive site as it encourages users to share and link to your content with a single URL.

While getting a responsive design set up is tedious work, it makes life easier for new content in the long run. Responsive design actually makes multi-page content management easy, which helps Google accurately assign indexing properties to your pages.

4. Use static URLs

As its name suggests, a static URL is a URL that does not change. They do not contain URL parameters, unlike dynamic URLs.

This is a static URL: https://www.xyz123.com/what-is-an-apple
This is NOT a static URL: https://www.xyz123.com/what-is-an-apple?threadid=12345&sort=date

The first thing to know is that Google is proficient at reading both static and dynamic URLs, so the difference between the 2 sounds like it could be negligible. However, using static URLs are associated with high click-through rates because users can tell what they are about to click on just by looking at the URLs.

This means more traffic to your site = brownie points for SEO!

5. Update your meta tags

Meta tags provide information on what your page contains. They give search engines as well as your audience an overview of what your page is about when they appear on search engines.

Meta tags are made up of 2 portions: Title and description.

Meta tagging includes only the essence of your page and is used to convey interesting snippets of information to your user. It is also a good area to include the page’s keyword.

So to convince your target audience, write in the active tone and include a Call-To-Action.

6. Find keywords that work for you

Also called search queries, keywords are words or phrases that serve as a bridge between your content and things people are searching for.

Simply put, keywords help people find your site. Thus, you need to be strategic in choosing the keywords required to help your page rank.

The key to successful keyword research is to find what words people commonly use to search for information related to your content. One free and easy way is to make use of Google Keyword Planner to help kickstart your keyword planning. Alternatively, you could engage a top SEO company to do this for you.

7. Place keywords naturally in your content

Now that you have already shortlisted your target keywords, it’s time to use them in your article! This can be quite tricky. This is because you will need to place your keywords naturally, otherwise search engines will penalise your site for keyword stuffing – a blackhat SEO tactic.

There are no hard and fast rules to keyword insertion, a general guideline is to include them in your headline, sub-headline as well as the first paragraph of your articles.

8. Always track and optimize

And for the last tip, always monitor your progress. Determine how doing something would affect your rankings or the traffic your site is getting. By doing this, you would know whether you have targeted the right keywords or if the SEO techniques you have applied recently were effective.

This way, you can adjust and modify aspects of your content that hurt or improve your SEO. AccuRanker, SEMrush, Ahref, and Google Rank Checker are great tracking tools that you might want to check out.

Among the tips above, which one did you find most helpful? Now we understand that these tips may be challenging to implement, so we are here to guide you through. Talk to us via email or simply drop us a call to chat!