07

May

Posted By Fenzo Digital Team

Boost Your Local SEO in 6 Steps

Local SEO

For your local business, SEO experts recommend engaging in local SEO. The best SEO in Singapore is local SEO and there are techniques that the SEO consultant in Singapore would practice to maximize the market.

1. Add Local Events in Your Stories

If you want the local community to accept you as one of their own, you need to identify local events and news stories and incorporate them in your content. SEO agencies in Singapore need to be aware of local holidays and customs. If there are special events, the best SEO in Singapore would also be aware of them.

As part of the community, SEO experts should celebrate with the community for happy milestones, and even grieve with them when tragedy strikes. You’re not just a brand, you are a full-fledged member of the community.

2. Access their Mobile Device

You have your quality local color content, but you need to reach the people where they are. Local SEO needs to be mobile-friendly. Singapore SEO services list down some pointers to ensure that your site is mobile-friendly.

  • Check your page’s loading time. It should not take over three seconds.
  • Your fonts should be easy to read. They should be visually accessible, without causing strain on the readers.
  • For better SEO, Singapore residents request intuitive User Interface since it results in better User experience.

3. Ensure NAP Consistency

Your business name, address, and phone number (NAP) is considered as essential information. SEO experts in Singapore will reiterate that you may take this for granted, but the search engines are very particular about it, so your SEO agencies should also heed the call.

If your business name legally includes LLC, Co. or Inc., you should include it in any correspondence. SEO experts also remind you to double-check suite numbers, and the manner of how street, avenue and roads are written. Absolute consistency is key, and it should be observed in any website, any social media post.

SEO experts cannot overstate this, and they share the tip of using the Moz Local search tool to improve the process. The top SEO company in Singapore will also check the  Google My Business listing as a starting point, since this is the first contact with the search engine.

4. Use the AdWords Keyword Planner

Search engine optimization in Singapore would get a boost from the Adwords Keyword Planner as a free tool to establish local SEO keywords. The SEO agencies in Singapore use it to research which keywords have the highest search volume, and they can also check which keywords have the lowest competition. A protip from SEO agencies in Singapore is to search for similar terms if you cannot avail of the previous options. 

5. Establish Links from Partners and Sponsorships

An important difference between global SEO and local SEO is that there should be a correlation between internet network building and establishing connections in the real world. If your brand already has sponsorship agreements with other known brands in the community, they should also be involved in your search engine optimization in Singapore.

SEO experts in Singapore point out that these organizations that you partner and sponsor will also have their own websites, and you should always recognize them as a lead generation opportunity.

When you have backlinks from websites of established brands and companies in the locality, you will definitely improve your domain authority. 

6. Social Media Platforms are a Must

Social media is now the main arena of most customers. They spend more time on social media and it increases every year. The best SEO in Singapore will incorporate their ties with local influencers, and their followers will also like, share, and follow you back. Aside from just local events, you should also include personalities and public figures in your content, as it establishes your reputation in real life, and also increases your domain authority in the social media platforms.

Aside from just following their Instagram and Twitter accounts, your seo agency in Singapore should also commit to generate engagement and encourage honest reviews from their users.


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