The Future eCommerce: Trends to Watch in 2021
In this era, more and more activities have been transferred online. As people begin to realize that staying home can be feasible with online options. If they can work at home, they can shop at home.
eCommerce websites will continue their rapid growth, and your eCommerce website designer should be ready to keep up with trends this 2021 that will usher in the future of the eCommerce industry.
New Payment Options Will Emerge
More and more payment options will continue to emerge, and they will have to innovate with new features to encourage shoppers to make the switch. Many customers are tied to certain brands because they can cater to their preferred payment method, but expect that more brands will tie-up with digital payment companies to offer diverse payment options like cryptocurrencies and variations of digital wallets.
Dynamic Pricing Software
When there are hundreds of eCommerce sites selling the same set of products, the pricing becomes the variable element. eCommerce website developers will have to adopt dynamic pricing. Dynamic pricing software can determine the most competitive pricing for your product based on competitors at a given time.
eCommerce in Singapore has been very competitive in the past year, and eCommerce website developers need to take advantage of any edge over the other sites.
Shift to Mobile Arena
People are spending more time on their mobile phones than ever before, so most day-to-day activities are now being done on the mobile arena. eCommerce website developers need to ensure that their sites are mobile-friendly, not the same dynamics of the desktop site.
It is projected that over 70% of eCommerce transactions would be made on the mobile platform.
As consumers’ trust in online shopping increases, they feel more comfortable making purchases using their mobile devices. That is a huge market share, so web developers in Singapore should conduct regular checks like the Google Mobile-Friendly test, to check on the possible glitches on the mobile site.
Another innovation that will pick up in the next year is voice activation. There was much hesitation when the technology was introduced, but the later iterations have become more reliable and accurate.
Digital assistants like Amazon Alexa, Google Assistant, and Apple Siri have taken over the task of manually placing orders, among other functions. More people will soon rely on them when they realize that these digital assistants would rarely place an order by accident, and they offer much convenience.
Using Alexa or Siri can conduct accurate, personalized searches, and having them make suggestions for your dietary or nutritional needs is also a good application. It is also convenient for placing repeat orders, since that has a low margin of error.
Use of Augmented Reality
Augmented reality has more applications than just the gaming sector. eCommerce website designers have seen the potential of using this technology to simulate user experience. It has also been used in real estate and tourism, creating virtual vacation teasers for site visitors. eCommerce website developers should be able to integrate this technology for these industries.
If your eCommerce website designer can enhance the presentation of your product or use that technology to clearly illustrate the benefits of your service, then you can be a step ahead of your competition.
The use of technology like voice activation and augmented reality enhance the user experience, while dynamic pricing and additional payment options make it more economical and convenient to shop online. The continued development of these innovations will continue the eCommerce revolution.