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Search Engine Optimization (SEO) is constantly changing, and is driven by the search engine algorithms. Thus, where the search engines go, your SEO practices should follow. These essential trends are products of the latest algorithms and announcements from Google so the top SEO consultant in Singapore would recommend following these trends to increase your traffic in 2021.

1. The Core Vitals at the Forefront

SEO is no longer just about the keywords and content, it also includes the website performance as well. The SEO experts will point you towards the “core vitals.” These are three metrics that search engines use to measure user experience. The core vitals are loading time, interactivity, and visual stability. They are collectively considered as page speed.

As more businesses have engaged in online business, people in SEO service in Singapore note that even a fraction of a second counts since there are numerous options for the viewer. Your page needs to load, become interactive to the viewer while being visually stable as soon as possible.

2. Voice Search Effects

More people are using voice search. It is estimated that almost 37% of searches are spoken, not typed anymore. How does this affect SEO? For one thing, more searches are now specific and constructed as questions. Instead of just searching for “jackets” the more likely search is “which jacket should I wear when mountain climbing in the winter?” Users are starting to feel more “at home” with the AI, and are now conversing with the virtual assistants.

The SEO consultant in Singapore would then respond to this new search phenomenon by modifying the way their keywords are constructed. While this can be more challenging, the payoff is that there is a shorter path between the user and the brands that can address their needs. The key for SEO service in Singapore is to let them know the users know that you have what they are looking for.

3. Long-Tail Keywords

Long-tail keywords as the name implies are longer, but they describe a more specific niche than shorter keywords. At the onset, brands may think these would limit their chance to reach a wider audience, but the top SEO company in Singapore would see it as a positive development since they can position your website better for a higher quality audience.

For example, if your product is outdoor patio furniture, then you would have a harder time to top the search engine results pages when the search is simply “furniture.” However, if a search is specific for outdoor furniture, you would have a better chance, and the customer knows what they want.

SEO experts can formulate long-tail keywords for your business. That would entail more keyword research, but the pay-off is a higher conversion rate.

4. “Smarter” Artificial Intelligence

Algorithms involve artificial intelligence (AI), and at the onset, there were SEO practitioners who tried to game the system by flooding the content with keywords. However, search engines like Google eventually realized that keyword flooding did not bring about content that was beneficial to the readers.

Since then, Google and other search engines have calibrated their AI on aspects like machine learning and natural learning processing. The result is that the algorithms can analyze content and seek to address the actual users search content.

The top SEO company in Singapore needs to have a pulse on what are the exact search terms used by their prospective customers. It could be more specific than “running shoes” but more about “why running shoes are better in a marathon.”

Businesses with the top SEO in Singapore thrive because their content is based on addressing the actual intent of the customers. AI will not just rank the long-tail keywords, they can also determine if the content is relevant, so they can adjust their content to address this.

5. Original Content is Key

For the SEO consultant in Singapore, original content is taking centerstage. This does not mean expert opinions or industry authorities’ findings are disregarded. Those who practice SEO service in Singapore have shifted their content to case studies and customer testimonials. These types of content have high credibility to the customers, since these are people they can relate with. SEO experts will recommend content that speaks directly to customers.