10 Things E-Commerce Sites Should Avoid in 2021
E-Commerce companies in Singapore have become the shopping option of choice in the past years. The pandemic only accelerated its progress and have caused people who were hesitant at the onset to engage in online shopping. The rise of E-Commerce will continue, and for your success, avoid these common mistakes.
1. Low quality images
E-commerce website designers will always preach that it is a visual medium. The images are essential to closing the sale because it is the only way to establish trust and credibility of your site. If a customer can’t find a clear image of the product on your website, they will find it in another. Digital marketing agencies advise E-commerce clients that images play a bigger role in their sites compared to regular blog sites.
2. Unresponsive website design
After your SEO and SEM efforts have finally resulted in real site visits, it would be frustrating to lose your customer because your website is slow to respond. This also includes whether your website is mobile-friendly and if they can easily adjust to the different sizes and orientations of every screen. A digital agency in Singapore advises e-commerce clients to adopt web design that can be accessed on many devices since 79% of sales were closed in a smartphone.
3. Not Having a Defining Logo
Aside from promoting products, another aspect of marketing is brand identity. You may have to invest in an ecommerce web designer, or you may even design one yourself with free designer software but any digital agency will tell you that it is a worthy investment. A logo established your brand in a large visual pond, and customers are likely to be more loyal to a company with a logo they can remember.
4. Lack of Focus on User Experience
E-commerce website design is the most important part of the industry. However, design should be focused on the user experience. It is not about being a visual spectacle, it is about the ease and efficiency on the side of the user.
If you just built your site, you will need honest and objective opinions from people you trust. Let them test your site and compare them with other ecommerce sites and see how you measure up.
5. Overdoing Popups
It’s important to get the customers’ attention and divert them to your best features, but e-commerce website developers know that they need to strike a balance. If you place too many popups, that is not only distracting on the customers’ part, but it is also disrespecting their freedom to choose. Present your options and make suggestions, but do not force your customers. Check with your ecommerce maintenance on the number and frequency of your popups and whether they are constantly updated.
6. Too Many Clicks Required
An important consideration for E-commerce website efficiency is the pathway from selection to closing the sale. How many clicks do you need? There are safeguards and security checkpoints that cannot be compromised, but you should still present these checkpoints as a precaution for the customer’s benefit. Once the selection has been confirmed, there should be minimal clicks at the checkout point.
Digital marketing agencies point out that every click should have a clear, defined purpose. If there are too many unnecessary clicks, it is not considered good user experience.
7. Neglecting Regular Audits
As a basic component of Ecommerce website maintenance, regular audits ensure that the site is responsive and efficient. Every click leads to the right direction. Web design in Singapore values every second of response time, understanding that all competing Ecommerce sites are optimizing their websites. Any lag or glitch can drive away a customer, especially if they have options.
8. Designing Without Analytics
Aside from audits, analytics play a major part in Ecommerce website designers’ layouts.
Any changes that they plan to implement should have a basis on analytics, and focus on improving performance. Even aesthetic changes like colors or fonts are also based on intricate analytical data.
9. Failing to Connect with the Target Audience
Analytics are an important factor and should be the sound basis of any modifications, but the data should also be in tandem with trends that connect with the target audience. Digital marketing companies dispel the misconception that Ecommerce is not subject to marketing fundamentals, like identifying their target market. This is a costly mistake.
10. Neglecting Customer Service
If you design your Ecommerce site just for the sales click, then customers may also consider you as a one-time deal partner. After-sales and customer service is important in building brand reputation. Your Ecommerce web design should welcome inquiries, comments, and reviews.