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It’s 2022, and people know the power of the internet. Today, the marketing landscape has evolved from TV to Facebook ads. With over 4.26 billion people using social media platforms worldwide, it is not hard to realise the importance of social media marketing.

The Importance of Social Media Marketing in 2022

Global social media users increased from 4.2 billion in January 2021 to 4.62 billion in January 2022. Nowadays, you can merely find individuals who are not involved in at least one social media platform. Social media presence refers to your brand’s visibility on social media platforms like Facebook, Instagram, Twitter, etc. These platforms can help businesses to connect with their audience to build brand awareness, increase sales, and interact.

40 reasons why social media marketing is important

Businesses can reap endless benefits of social media marketing. Here are the top 40 reasons why a social media marketing strategy is essential for businesses in 2022.

• Views, likes, comments, and reshares mean direct interaction with your audience.
• Your brand can quickly reach potential consumers worldwide, from local to international services.
• Social media is a fantastic means to tell your inspiring brand story to your audience.
• With more than 4 billion active users, social media is a vast pool of potential customers just a click away.
• Businesses can easily link their online stores to their Instagram account.
• Social media is the easiest way to share content out there.
• Social media gets new users each minute. Therefore, you unleash an infinite pool of customers in every corner of the world.
• You can easily reach your target audience, including specific age groups, gender, geographical region, etc.
• Posting relevant social media content regularly helps create a buzz for your brand.
• Social media adds a professional touch to your brand and is a reliable communication channel for your consumers.
• Customers see social media platform as your brand’s digital address.
• Another significant role of social media in marketing is that it helps build customer relationships through interaction and referrals.
• Helps establish trust in an audience through grievance redressals.
• Gone are the days when only advertisements and commercials could be afforded only by big businesses. Social media marketing costs much less, being suitable for
• With the help of social media forms, you can make your brand go viral.
• Linking products and other useful links on your social media can help boost website traffic.
• Images and videos are the best ways to grab attention.
• There are no boundaries of distance, region, device, etc. Social media works on the internet, meaning you can interact with your audience in every corner of the world.
• Achieve better lead conversion
• Track direct sales
• Social media is mostly free to use (at least creating an account and posting content).
• There are millions of active business pages on Facebook.
• There are millions of monthly active users on Instagram.
• People are trusting online shopping more than ever.
• A huge chunk of Instagram users shops from the app.
• Social media influencers make your job easy by promoting your products and services on their handle.
• The majority of social media users are young.
• Twitter has made a huge comeback with 330+ million active accounts.
• Reels and stories spread like fire.
• Without social media, your brand loses potential every day since you will miss a lot of prospective customers.
• It helps you reach your audience multiple times a day.
• It helps you find recruits for your brand.
• Social media is a great way to beat competitors and stay ahead of the curve.
• A major importance of social media marketing for small businesses is that it helps build the brand in comparatively less time and budget.
• Social media lets you source new ideas of content, product, improvements, etc.
• Businesses can stay on par with the latest trends, conversations, and customer interests.
• See what people feel about your brand through their comments, direct messages, and mentions.
• Interacting and responding timely to your customers through direct messages helps build brand loyalty.
• With the help of social media accounts, you can directly post your thoughts to connect with the audience.
• Social media platforms like LinkedIn are a reliable way to engage B2B marketers with prospective clients. 

FAQ’s 

1. Why is social media marketing necessary for every business today?

Social media is one of the fastest and easiest ways to reach, attract, and build customer loyalty with existing and potential customers. Since most internet users rely on social media regularly, a social media marketing strategy can help your business or brand reach maximum consumers worldwide.

2. What social media platforms should I be using for the best results?

With so many social media platforms today, it can get confusing to choose one. However, it is totally up to you if you want to use one or more platforms for your business. Today, most businesses use the top social media platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Quora, etc. 

3. What type of content should I make on social media?

Nowadays, videos on social media have become an excellent way to attract customers. Along with a relevant and engaging script, the videos must be able to boost your brand awareness. Other major factors are the quality and frequency of the content. Make sure you post good quality and easy-to-understand videos regularly.

4. How can I increase followers on my brand’s social media account?

Most small and medium-sized businesses struggle to draw in followers. Although metrics might differ in different social media platforms, you can follow some simple tips to increase followers – for example, use the right hashtags, post at the most active times of the day, collaborate with other brands, use Instagram/Facebook analytics, etc.

5. Is social media marketing expensive?

No, social media is relatively cheaper than traditional marketing techniques. Firstly, setting up social media accounts is free on most platforms. In addition, the overall expense of social media marketing depends on the business size, number of posts, advertising costs, etc.