19

Jul

Posted By Fenzo Digital Team

Prestashop Vs WooCommerce: The Deciding Factors

PrestaShop vs WooCommerce

Prestashop and Woocommerce are two of the rising eCommerce platforms in the world today. Which is best for your business? Some of the website design agencies weigh in based on 10 determining factors.

1. Pricing

Both Prestashop and Woocommerce are free at the onset. Woocommerce is a WordPress plug-in, and Prestashop is open source. However, there would be other charges once you have set up. Web design agencies in Singapore note that this is how the apps make their money.

On the other hand, Woocommerce has more free plugin features and cheaper themes and extensions. For a web design company in Singapore, Woocommerce is more economical in the long run.

2. Ease of use

Prestashop website owners are customers of Web development agencies in Singapore since it is not easy to install if you do not have coding knowledge. eCommerce maintenance is definitely required since the site would be prone to glitches if it is coded improperly.  Woocommerce maintenance is designed to work similarly with WordPress, and a leading web development company in Singapore considers it easier to use than Prestashop. An eCommerce website designer is more likely required for Prestashop, while a WordPress user can jump on Woocommerce easily.

3. Built-in Features and Plugins

Woocommerce is itself a plug-in, and since it is part of WordPress, it has more free extension features and plug-ins than Prestashop. A web design company in Singapore would always recommend WordPress because of their plug-ins, and Prestashop has minimal options at the start. An eCommerce web designer would ask more initial investment on Prestashop than they would for Woocommerce.

4. SEO

It may sound repetitive but web design agencies in Singapore note that Woocommerce has all of the SEO capabilities of WordPress, a proven SEO frontrunner. Prestashop is formidable with their eCommerce SEO. They have SEO titles, meta descriptions, and personalized URLs.

However, Prestashop does not have the WordPress feature of writing blog posts at the onset, as well as 301 redirects. These are important for eCommerce in Singapore, and you have to pay for the blog module add-on.

5. Security

As both are open-sourced, security protocols for both Prestashop and Woocommerce depend heavily on their user. It is notable that Woocommerce has extensions to enable two-step verification. However, Prestashop has PCI compliance because it is a European product. Website design agencies would give them the slight edge over WooCommerce.

6. Content Management

Related to the SEO aspect, Woocommerce evolved from a platform built for content management. Prestashop is built for eCommerce in Singapore, and their interface looks clean and makes it easy to upload new products.

It’s a tight match, but a web design company in Singapore notes that for exclusively eCommerce operations content, Prestashop has the edge. A web development company notes that for general content, there is a reason why WordPress is the most widely used platform, and this is it.

7. Product Management

Web design agencies in Singapore note that eCommerce sites are online stores, and firstly, they are display platforms for your products. Woocommerce has the ease of their extensions, and Woocommcerce maintenance keeps the functions in tiptop shape.

However, Prestashop is already equipped with supply management, alerts you when a product is running out, and has contacts of all your suppliers in one touch. An eCommerce website designer is impressed by this, more than the generic features of eCommerce.

8. Capacity to Evolve with Growing Demand

It is easier and less expensive to start with Woocommerce, but can it keep up with your growth? The short answer is yes, but you have to add extensions and plug-ins, while Prestashop already has the tools to facilitate your growth. Experts in eCommerce in Singapore would advise that Woocommerce is best for small-scale operations. Woocommerce maintenance can be challenging once your business takes off.

However, if you aspire to penetrate the world stage, eCommerce maintenance professionals recommend Prestashop since they already have European compliance requirements.

9. Configuration Options

In terms of configuration options, Woocommerce has all of the wide WordPress fields. By sheer numbers, Prestashop would not be able to keep up. If this category were that simple, Woocommerce would clinch it, but only because of WordPress support. Woocommerce in itself has limited Themes and Extensions and Woocommerce maintenance may not keep up with rapid growth in volume.

10. Navigation and Search Ease

Speaking of themes and extensions, navigation and search ease are a huge part of the user experience. Both platforms have a user-friendly interface, but the site owner can clutter it with plug-ins. If you are a WordPress user, the familiarity will attract you to a Woocommerce site, but Prestashop has more aesthetic value, if you ask eCommerce website designers and eCommerce maintenance.

It would be a toss-up on this category, because part of the user experience, including navigation and searching, are determined by the website designers.

eCommerce in Singapore relies heavily on eCommerce websites, and with these factors, you can decide which platform to adopt.


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