Guide on Setting Up Your SEO Strategy

SEO has become an indispensable element in today’s world, where digital presence matters. Especially in digitally active countries like Singapore, where 88.5% of its population are daily internet users and engage in various forms of online content.

Search engine optimization, or SEO, is the process of planning and implementing steps designed so that your organic search rankings improve. A typical SEO strategy includes several foundational pillars, such as SEO analysiskeywords, backlinks, user experience, etc. Since it takes a lot of planning and implementation, handling business operations simultaneously can be exhausting. That’s when professional agencies come to the rescue. Such agencies usually hold a wide range of expertise in SEO strategies and the changing trends. However, to begin with, let’s take a look at a few simple steps to set up a new SEO strategy.

9 Steps to Set Up An Effective SEO Strategy

1. Analyse your current SEO benchmark

When you are about to renovate your home, you analyse its current condition to know the areas for improvement. Similarly, to create an effective SEO strategy, you first need to explore your current SEO benchmark. The benchmark analysis is usually done on three significant factors- current organic visibility, keyword ranking, and brand vs. non-branded traffic. Here an expert SEO agency in Singapore can ease your job using research tools. This way, you can accurately analyze your current website traffic, position, organic search ranking, etc.

2. Know your competitor’s SEO strategies

Like a conventional market, the digital world is also full of competitors. Thankfully, you can quickly peek into your competitors’ current SEO rankings to compare and improve your strategy. This is known as competitive analysis. You can also go for a technical SEO audit to better analyse your competitors’ website health, technical SEO implementation, target audience segments, page loading speed, and other aspects like organic search ranking, USPs, and differentiators.

3. Set your goals

Now that you are well aware of your website and your competitors, it’s time to set your goals. This is a crucial step while developing your SEO strategy since you want to plan and work for a visible endpoint or result. Here you need to place two benchmarks:-

Goal- The result you want to achieve with this strategy. For example, Our goal for implementing this SEO strategy is to improve our organic revenue by up to 40% over the next six months.

KPI- Performance indicators that show your current progress. For example, critical aspects like increased website traffic, organic search ranking, etc.

4. Get ready with your list of keywords

Do you know? Keywords or SEO keywords actually work as a pillar for your website. For example, a short, keyword-rich URL for your website works wonders. Similarly, by conducting proper keyword research, you can discover a wide range of topics and their related keywords that hold value. This list of correct keywords for your website content and blogs will eventually help you accomplish higher website traffic, engagement, and conversion rates.

5. Audit your existing content

If your website already has content, you must check its quality. Companies usually perform SEO audits to analyse your site’s existing content so that you can decide whether to keep, delete, or update it.

6. Bring on quality content

After successfully analysing your website’s existing content, you can now take the required actions. Whether you plan to revamp the existing content or bring in fresh ones, make sure it’s top-notch quality. This is also called on-page SEO, where you set standard page formats by using H1/H2, meta title, meta description, internal linking, etc.

7. Do a topic analysis

Once you have decided on the content type, let’s move on to the actual topics. Here, it would help if you had to answer these two things:-

  • What topics will attract your target audience?
  • Does your topic and the content resonates with their interest or the service they are looking for?

When you overcome these major factors, it might become easier for you to decide on relevant topics. On top of that, make sure the titles are short, catchy, and actually depict what’s in the content.

8. Don’t forget backlinking

Many brands and marketing strategists miss the importance of backlinking. Link building, getting published on third-party websites, and being interviewed are all common examples of SEO backlinking. Since Google considers what others think of your brand, this off-page SEO practice helps you show search engines that others regard your brand as credible. A deliberate outreach to high-quality, trusted websites and influencers can truly boost your organic search results.

9. Hire an expert

At the end of the day, SEO optimisation can open doors to new opportunities and global recognition. It can be a strenuous process and require you to be patient throughout. Fortunately, you can make this task less of a hassle by hiring a professional SEO service in Singapore. An expert coast SEO agency can also help you stay updated and take care of your brand’s online presence.


Overall, an SEO strategy works like a roadmap to get more organic traffic to your website. If you are planning to get an effective SEO strategy for your website, you can trust Fenzo. As a team of experienced SEO experts, we strive to deliver the best strategies. From SEO to mobile app development or data analytics, stay one step ahead by choosing our award-winning services. Get started with us now!

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