10 Metrics of Good Website Design

The website design for your business should not just inform–it should be the centerpiece of your brand since it is your window to the world. Your website design company in Singapore is responsive to your suggestions, ensuring that the site reflects your vision, while complying to the top 10 metrics of good website design.

1. Consistent With Your Brand

From the color palette to the font, a website design should be reflective of your company’s branding. If you want to project a youthful, vibrant image, or a classic, upscale vibe, the website should clearly reflect that. The website developer in Singapore has to present a distinctive design that can easily be recognized.

2. Generates Organic Traffic

Your website design company in Singapore should cooperate with your SEO team. As they position your website in the search engine results pages, your website should be ready, and it should be able to generate organic traffic by providing an optimum user experience. Website design agencies make it easier for you to track the emerging organic traffic.

3. Low Bounce Rate

As more people arrive at your website, it is now the work of the website developer who is on the clock. You have their curiosity but you need to make them stay long enough to see your products and services. The metric is called bounce rate, and a low bounce rate means visitors stay longer. This metric can reveal website design flaws that should be addressed.

4. Updated Information

Your website developer in Singapore should ensure that the information on the site is updated. The busy netizens want the convenience of seeing everything they need to know at the onset. If the information on the site is outdated or inaccurate, it could affect your site’s integrity. Aside from losing return visits, it could even affect your quality score.

5. Average Time per Visit

Visits are just the first step. The bounce rate deals with how quick the visitors leave. The average time per visit looks at the “golden mean.” If the average time per visit is too low, then the website design may be unattractive. If it’s too long, you may need to check the loading speed and functionality which increases the waiting time.

6. Functionality

The basic requirement of a website is functionality. Even if you draw attention, if they click on the menu and they could not access the options, they would likely leave. Website designers should ensure that all access points are functional. Users could forgive occasional glitches over consistently poor performance.

7. High Conversion Rate

Conversion rate is often associated with sales, but the term also includes sign-ups and registrations for email messages or follows on social media. Your website developer in Singapore should not be locked in on the sale, sounding too much like a salesman. The goal should also include building connections.

8. No Broken Links

Part of the search engine algorithm is the credibility of your website. If your links are broken, or even lead to shady websites, then your credibility could drop. Always conduct routine checks of your backlinks.

9. Appropriate Innovation

Having the latest visual technology on your website leaves an impression that your service is innovative. However, you may overdo it by placing irrelevant technological features that do not offer clarity to the users.

10. Accurate Emphasis

What is the final impression that a user takes away after they visit your website? Website design companies in Singapore should ask this question frequently. There might be too many distractions on the site, or you may be emphasizing other aspects instead of your product.

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