How to Express Brand Empathy
People feel vulnerable now. Many have to live their lives in the digital cloud, often not by choice. Just like a human, a brand has to learn how to be + have at every level of social evolution and crisis. We think that to do this well involves a trait called Brand Empathy. Empathy means […]Read more
What Colours Are Right For Your Brand?
Have you thought about how colours affect you? Do you tend to feel uplifted when you see the colour yellow? It is what it is because colours reflect light and symbolise energy, and interplay with the state of mind. As a business owner, understanding colour psychology is paying it forward! How are colours important? Research […]Read more
Evoke Emotional Power In Online Creative Content Creation
“Read our earlier post on manifesting brand empathy.” It’s not very often you have a stranger offering you a genuine smile. But, if you do, the chance of you returning the smile is pretty high. In that moment of giving and receiving, however brief and slight, an emotional connectedness is formed. Online creative content creation […]Read more