How Much Does Advertising on Facebook Cost

Facebook has the world’s largest social network. It is one of the most lucrative platforms to engage, convert, and reach potential customers. Also, it is the cheapest social media marketing platform that every business can take leverage for its advertising feature. However, the competition on Facebook makes it challenging to reach the potential audience. In such cases, social media marketing experts in Singapore can help you with lead generation and sales.

Are you thinking of advertising your business through Facebook but worried if it will be worth it?  We’ve created a comprehensive guide on Facebook Advertising costs that will help you know whether it is worth it for your business or not.

How Much Do Facebook Ads Cost in 2022?

Facebook allows you to monitor and adjust your budget between $1000 to $1,00,000 or more. The cost of spending on Facebook Ads depends on your business, bidding models, your budget, and the scope of audience. Here are the four bidding models of Facebook Ads that determine the cost.

  • Cost-per-click

The cost per click on average is S$0.55. The average cost per click for advertisements that generate leads and sales is S$1.33, while the cost per click for ads aimed at building brand awareness is S$0.48.

  • Cost per thousand impressions

The cost of advertising per thousand impressions on Facebook varies by industry, advertising budget, and pricing strategy, but it is often S$7.80 on average.

  • Cost per like

The average Cost Per Click (CPC) is about S$0.49.

  • Cost per download

It is an advertising model in which the advertiser pays a certain amount to perform specific actions like downloading an app or a link. For every download, Facebook charges S$7.69. 

Facebook Ads Cost: How to Spend Less in 2022.

When you are new to using the Facebook ad feature to advertise your business, it becomes daunting to plan your advertising budget. There are a lot of cost-influencing factors and models which make this task even more difficult. Luckily, we have experts in social media marketing in Singapore that can help us spend less and get good returns from Facebook ads. Here are some tips to reduce your spending on Facebook Ads in 2022:

  • Select the right campaign objective

The best thing to use your ad dollars wisely is to choose the right campaign objective. You must determine what kind of audience you are targeting and how you are approaching them.

  • Narrow down your audience

The broader the target audience is, the more people can see your ads, which will lower your conversion rates. Especially when Facebook has robust targeting options, it makes no sense to try to reach individuals who are not interested in your products or services.

  • Automate your Facebook Ads

You can also consider the Facebook ad automation feature. It will help you narrow the targeted audience and reach out to the revenant audience, leading to an increased conversion rate at less spending.

Summary – Facebook Ads cost

You can run your Facebook Ads on a budget and still get reasonable conversion rates, and it solely depends on you and your marketing strategy. If you are looking for ways to lower your Facebook Ads expenses and optimize your ads well to provide your desired results, partner with an excellent social media marketing company in Singapore.


1. How much does it cost to advertise on Facebook per month?

The Facebook advertising cost depends on various bidding models, including Cost per click(CPC), Cost per like(CPL), Cost per thousand impressions (CPM), and Cost per download (CPA). However, other factors also determine the spending amount on Facebook. The average advertising cost is S$1000 to S$10,000 on Facebook per month.

2. Which is the most profitable campaign objective for Facebook?

Conversion ads are one of the most profitable objectives. It helps to generate new leads and purchases for your business. If your primary objective is to get leads, you should spend a good amount of money on Conversion ads. A well-optimized conversion ad will increase your website’s sign-ups, sales, purchases, conversions, and other desired actions.

3. Is advertising on Facebook worth it?

Facebook has over 2.9 billion users worldwide, which can help businesses reach a more comprehensive set of audiences, convert more potential customers, and accelerate new leads. Companies can have more significant returns on their Facebook ads investments. Therefore, it is 100% worth it for your business to invest in Facebook advertising.

4. What is the minimum daily budget required for Facebook Ads?

The average CPC and CPM of Facebook ads in Singapore are S$0.55 and S$7.80. If your ads are focused on lead generation, then CPC is S$1.33 per click. The CPC will be S$0.48 per click if it focuses on brand awareness. Therefore, S$40 is enough for a day for Facebook ads.

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