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With more than half of Asia Pacific’s surfing through eCommerce on their smartphones, retailers and brands are becoming savvy enough to deploy eCommerce to their rescue. The social web has become a significant part of everyday life. Platforms like TikTok, Facebook, Instagram, Twitter, Snapchat and Pinterest are making people spend hours scrolling through their feeds. The numbers are rising exponentially and social media marketing is on the rise.

With more than half of the world’s population surfing across social media channels, having a profound presence across social media channels has become a mandate. Businesses of all sizes are leveraging social media to expeditiously improve their online presence, connect […]

Facebook has the world’s largest social network. It is one of the most lucrative platforms to engage, convert, and reach potential customers. Also, it is the cheapest social media marketing platform that every business can take leverage for its advertising […]

Instagram has become one of the most influential digital advertising platforms due to its popularity among social media networks. Through Instagram ads, brands can create brand awareness among over 1 billion active monthly users. Among these, more than two million […]